The commencement of local business listing was mainly influenced through the idea of advertisement of the businesses in local newspapers and in yellow pages.

With the advancement in technology and digital evolution, search engines started gaining huge popularity. And that is when there has been the trend of meeting the needs of the customer through an easier process. The idea of letting customers find the local businesses around them came into existence.

At the beginning of 2004, the idea of Google Local marched forward. Here, it was easier to find information about the related searched businesses where business owners would be able to create the business listing, provide the maps and directions to their workplace.

The following year that is in 2005 Google started off with a smoother sailing on presenting the people or the audience as well as the customers with the workplace information along with the local information of the businesses, they have been hunting for.

With the implementation of such a concept where businesses met Google Local Search, the source of information kept on upgrading with the passing years. There have been influential changes that has brought profitability and scalability to the businesses as well as created an easier pathway for the customers to binge on their right choices without any regrets.

There has been the commencement of several business directory websites that have helped the people to delve into finding the local businesses and attain profit through the above proceedings.

Yelp had a greater aspect in a way to flourishing. The site came into existence when one of the founders of the business had been severely ill and had been looking forward to seeking a certified doctor in their local peripherals.

Since then, the idea of letting people seek the right choice and get in association with the local businesses came into being.

It has become highly beneficial aspect for the people to seek about the information about any of the local businesses, find their information and get in touch with the best meeting their needs. This further becomes popular after the Pigeon update.

Post the update, Google came up with the urge to showcasing more helping and accurate search results that will be highly beneficial and relevant to the people. Not only this, it made the tie-up to curate the marketing strategy in order for the businesses to fetch higher ranking over search engine platforms.

Since the algorithm started working as a major marketing tool for the development and growth of online business industries, businesses started marking up their presence on Google My Business. Ranking played an important role through the SEO signals that it was fetching through the directories involved in.

If you have not yet input your business details or information over local business listing or even on Google My Business; or you have incorrect information, there are higher chances that the user will not be able to get through your information that they have been looking forward to

This arises the need to make a diligent decision regarding which business listing sites in India one must go for. You can get your business listed on sponsored as well as free business listing sites in India. That’s exactly what we’re going to discuss next…..