Amazon SEO Services

Amazon SEO Services are typically perceived to be in line with general SEO Services. But the case is quite the contrary. Amazon optimization is a whole another story as it revolves around transforming the overall product page to make it visible to the target audience, as per the recent A9 Algorithm and A10 Algorithm.

Any algorithm that a search engine, such as Google follows, aims to show quality information to the users. Their primary focus is on analyzing the content and linking with regard to the relevance of the search query so as to provide research-based content that can help the user come across the piece of information they want to know about.

On the other hand, Amazon goes the whole nine yards to enrich the buyer’s shopping experience and follows a shopping-oriented approach, no wonder it’s #1 e-commerce platform and people love making a purchase. Our agency stays informed with most recent algorithm updates that influence product listing ranks.

Amazon has its own set of algorithms that evaluates product listings for allotting ranks. The Amazon A9 Algorithm follows the criteria of heavy dependency on Sales Velocity, which means the more your product gets sold, the more of your products will rank higher on this platform. Simply put, if your product is getting 3% conversions and your competitor’s product is fetching a higher conversion percentage, then their product will get a higher ranking than yours because of the working of Amazon’s A9 algorithm. But most importantly, your conversion rate will only increase if your product appears in the search results.

With the introduction of the Amazon A10 Algorithm, Seller Authority, and Relevance came into main focus. This emphasizes three key aspects: whether the integrated keywords stand in line with what the buyer is looking for, how a seller addresses after-sales services, and to what extent the buyers are gratified with it.