Everyone might have heard about this abbreviation SEO or the Search Engine Optimization. So, today I am going to cover some of the obligatory facts about SEO and how it can make your local and small business grow very rapidly. For those who are not pretty much known to the fact of SEO, I would like to begin with what local SEO is and how it uses an enormous strategy for the business.
What Is Local SEO Marketing?
In simple terms, Local SEO Marketing is a process that generates traffic for the business. Let’s, you made a website fully graphics, with a very good content but, didn’t do SEO. Here, your website will be just like a beautiful piece of art, all covered and hence hard to notice.
In-depth, Local SEO for small business is a very effective way of marketing online. It basically helps the local business listing services and its products to reach the global level by getting it ranked on the search engine. No matter whichever the search engine is from Google, Bing to Yelp and Yellowbook.
The Value of Local SEO to Small Businesses:
Ok, now when you people know what local search engine optimization services are, let’s quickly grab some points that can make you familiar with its importance. Imagine you browsing Google, trying to search some of your product and getting your website on the top. Sounds like a dream; SEO can make your dream come true. And the exposure you will get by being on the top of the search engine will be unimaginable.
A study shows that there are around 60 percent people on the world that clicks on the first 3 Google result. There are many affordable local SEO services working, so as to take your business to a new level. But, trust me, the weight of SEO which I have told you is a very common one, the points which I am going to cover later on will make you book a local SEO company.
But before taking it to the climax, I want to make picture clearer in front of you. So, the next aspect of SEO I am going to elucidate will be how to do local SEO.
How To Do Local SEO?
As an owner of some small business, you should let Google know about your business. So, local SEO does this for you.
How to do local SEO or Local SEO Plans includes, online business promotion, usage of the consistent business name, address and phone number, reviews to let your potential customers know some good about you, the building of keyword specific text.
As per your requirement, a business owner can even go for Smartphone SEO, as people generally use their phones to perform regular tasks like searching.
10 Reasons Why You Need Local SEO For Your Small Business:
Now I believe the concept of SEO has become much clearer and we can move on to the 10 most important reasons why any small business need SEO.
1. Consumers Are Getting Smarter:
Yes! The world is improving and so as the consumers, today’s consumers’ research for the companies online before giving them any contract. With that in hand, a glittering website buried deep in the search engine is not enough for you to attract new customers. So as to offer you contract your potential customers should at least find you, and only best of the local SEO plans, can help you with this.
2. Just Perfect For Small Business:
A study has shown that monthly Google comes across around 100 billion, and half of them are performed through mobiles. Being the resident of techno world where people use tablets, Smartphone and smartwatches for searches it is better to be there on Google. People search for retailers, restaurants, coffee shops and much more online, letting the small business reach a high level.
3. Globalized Business:
According to me what can be important than taking the small business to a global platform. By the implementation of certain strategies, Local SEO services make your products and business go globally ranked on the search engine.
4. Fast Result:
A research performed by Google tells that, those who hired best local SEO company and performed Local SEO for small business, get the profit much faster and earlier than those who didn’t do it. With local SEO services, business owners get straight away connected with the shoppers, that are in need of nearby services and goods.
5. Cost Effective:
Local business SEO packages are one of the most excellent and affordable small business marketing tools as it gives a very fast result. If done with the right strategy and with some consistent action nothing can take a small commerce at such high level than local SEO marketing.
Every amount of money you will be sending on local SEO packages, has the capacity of returning you more and continuously for a longer period of time. All you have to do is hire the local SEO agency and get the local SEO pricing and you are done. You SEO agency will now be handling all the burden and set a new level for your website.
6. Brand Awareness Comes With Better Ranking:
Brand awareness is the key facet that comes with none other than search engine ranking. It is found that customers go for the brand popping on the top of the search engines but not those who fade away somewhere in the bottom line. Customers believe that if your business is not the top it will be great, it is as simple as that!
7. Shakes Hand With Social Media:
Other than getting global the world is also getting social. Today you can find anything on the social media site, from a friend to furniture. We all know how much popular Social Media websites have become, by taking the advantage of this popularity; SEO works with it or rather uses it for the traffic for your business. This bi-directional relationship of your business and social media directly brings your website in contact with the prospective customers and hence generating profit.
8. Strong Fight To the Competitors:
Competition is everywhere, so how it will leave your business! Just to let you know every search engine like Bing, Google and Yahoo have only ten spots on the first page and millions of business fighting for the position. And if you think you will get the first ten spot without SEO, let me tell you, it is not happening. Half of the business owners prefer SEO for their business and this is raising the bar of competition. So, if you want your website at the top, local SEO India is what you need.
9. High Conversion Rate:
As we have also seen people going for the site that they find visible on search engine. This ultimately results in high customer conversion ratio, as your customer already know your business before coming to you.
10. Quick And Simple To Setup:
There are many Local citations service that gives the best SEO result and that too very quickly. All you have to do is send a query to the best local SEO Company, they will come up to you with the package pricing and the time they will need to take your website to the desired rank, and you are done.
Soon, you will be able to see your website on eminent search engines like Bing and Google. Isn’t that simple and quick?
What are Local SEO Strategies to Help Small Businesses?
So know when you know all the importance and values of Local SEO, you might be wondering how this one works to make your business go high. Don’t worry I have an answer to all your concerns.
1. Create A Page For Local Places:
Before SEO People move on with their work they have to make sure you have a local places page for your business. Here SEO creates a sophisticated business profile on the search engine. Just to tell Google and the customers about your business. In short, it is a place where you fill information like contact details, unique description, images, location, hours of operation and reviews for your business.
2. Optimization and Page Categorization:
Optimization means a place where you arrange the page description, image, services offered in a patterned way. Page Categorization is a section where you sort out the page according to the local search, it is also amongst the toughest task. Every search engine provides you with the ability of business categorization in around 3 to 5 ways, and with this, you give your local customer a general idea on, what you exactly have.
3. Unswerving NAP:
NAP here stands for Name, Address and Phone number, which is a very important part of any business. Here it is very essential for any business to have a consistent NAP, as search engines rank you on the number of same NAPs you have been using all over the web.
You should be very careful with every single word and number, because if you went wrong on some of the places, it can give a massive shock to your ranking. Here you even have to be careful about whether anyone else has the same business name or number, through which you are offering your services. Knowing the importance here it becomes a must to hire a good Local citations service.
4. Google Map:
Google Map has also become very popular since few years. Local search engine optimization services providers also take the advantage of Google Map and provide the customers with an exact location of your business.
5. Online Reviews:
It is a general tendency of every customer to check the online reviews before getting the services. Which means reviews can make or wipe out your business. As per Search Engine Land, reviews are something that plays a major role in Google ranking and a smart and a traffic attractive review come from a good Local SEO Agency.
Remember you should not have false reviews; your reviews should always look natural and just to improve the count you can even put a review bar on your web page.
It is not a bad idea to give your customers an idea of how your business or its products look like. A good and high-quality image, always attract a prospective customer. If a customer has two options in which one doesn’t have pictures and the other has some very impressive images, then they will definitely trust the second one and this makes Images a very important part of SEO strategy.
7. Website Optimization:
Now trust me a good SEO strategy plays a very major role here. Optimizing any website includes the design of keyword specific content, using the number or name of the business on some other local pages and even using keywords like the name of the region, city or the local area. All this gives a fuel to the business ranking.
Bonus: Local SEO Tips 2018
My Local SEO Tips 2018 includes 5 instructs that can give any business a healthy rank.
- 2018 is here with some high-tech development like enlarged usage of portable gadgets. Gadgets here resemble, Smartphone, Smartwatch, Tablets and more of its kind. This is giving a boost to Smartphone SEO a process where one can give ranking to the business by using the mobile applications.
- Social media has occupied the world, almost everyone uses it. SEO can target Social Media and use it as a vital weapon for gaining the traffic.
- Local Listing is anytime better than global listing, as it is easy to get and attract the targeted customers. So, it is better to concentrate more on it.
- Reviews are also very important when it comes to converting your potential customers into consumers.
- When it comes to the listing of your services Google My Business Listing is not a bad idea.