Businesses have recently tended to give importance to the reputation of their online web presence. This is mostly because of the rise in the services as well as the statistical data. It showcases that a negative result on your search engine result page could risk you to nearly 20 percent loss of your business. If you get two negative results, the percentage is doubled to 40 percent which is huge. Nearly 94 percent of the searches never get through the post the first page. Thus, it is important for you to protect your brand.
So, when negative results are coming up on the first page of SERP, your business is at high risk. And This could be possible when you tend to follow up with the best ORM packages for your business. With the implementation of proper SEO tactics, you will be able to work on the search result work as well as enhance your brand identity omitting the negativity from your business. Here is how you can do the same.
1. Monitor Your Brand’s Online Presence And Search Engine Ranking
The first thing that you need to do is to know your business through the eyes of the viewers or the audience. How do people see your business over an online platform? You need to check that yourself in the form of an audience.
Make sure that you are monitoring your performance on the online platform. Search for your brand, delve into the online reviews, search with the relevant keywords and other reletable ways.
You can also set “Google alerts” for your brand name and the key names of the people in your business. This will keep your updated with the name of your business or brand name.
It is one of the ways where you will be able to garner information about the negativity or any reputation hamper. You will be able to take the right stepsd on time to secure your reputation with the right tips in collaboration with SEO professionals.
With the alert process, you will be able to know about the positive reviews or responses at the same time. That could be an additional benediction. Keep the positivty going! Share positive articles, reviews over social media platforms and express your gratitude. This will fetch more positive outcomes.
2. Boosting the Power Of Your Links
If you have litte knowledge about SEO, you will be able to understand te importance of link building and backlinks. Backlinks are those links on other sites that link back to your business site.
Like you are creating a post and sharing it on medium or any other article sharing platform. This is one of the best ways to garner links and also new organic traffice.
In the eyes of the search engines, this is a positive outlook on your business. It showcases that your online presence is reliable, trustworth and worthly of reaching to a large number of audience which will further enhance the overall rankings.
So in case you are receiving the negativity, acquiring a strong number of links to your website will help in the boosting of the ranking of your business site. This will omit the negativity and pave the pathway to reaching to the first pages of the search engines.
Find the right pathway before this thing goes wrong. You need to seek the help of the expert to implement the right strategy for Online Reputation Management Services for your business site. You can also do the same with the help of creating your own content with links to your site, getting customer links to you on social media and so much more.
You will be able to garner the information that these actions will also appear in a more detailed listing. It is all because you are implementing the organic methodology for the best through link building.
3. Collaborate With Content Creators
Doing this organically stays stagnant and over a longer period. And that you need to implement the things by yourself along with the support of the right people. How could you do that? Associate with good connections locally, regionally as well as national writers. This could be anyone, bloggers, vloggers, YouTube creators, editors, photographers and others.
Befor even negativity could slide in, you can pitch to the content creators to promoting your service or product to create a positive content that will take back your SERP from negative reviews. It will further help to set up on a SERP to be filled with positive and helpful results that will not be displaced easily.
Speak to the creators personally, provide them with the business objective and details, positive experiences, interview and so much more. Anything that will make an informative and powerful positive content will enhance the positive results on your SERP which will be a blessing in disguise.
4. Use Influencers
Instagram and Youtube have got millions of followers. vloggers and Bloggers are rising and gaining popularity at an alarming rate. There are different domain of celebrities who have a huge number of followers and create great influence to their fan following base.
You can also pitch yourself and your business to such influencer to post about you, review about your products or services and garner powerful boosting in the eyes of the search engines as well as the audience.
People with many followers are great to use and influence your business. A post related to your service or product showcased by a popular influence is going to be a great success for your business. There could be a generation of links, promotion over blogs for enhanced interaction. This form of influencer marketing will reach both the wide audience as well as the best-targeted audience with the best information about your brand.
5. Create Your Own Content
Pitching content creators and influencer are indeed one of the best techniques. But relying completely upon them is something not worth it. You need to create your positive content to boosting your reputation all by yourself.
There are different article based websites like Medium, Huffington Post and Forbers where you can write content about yourself. You can also welcome guest posting for other companies or blogs featuring yourself and your brand and link back to your website.
This will create an opportunity for link building and allow you to directly influence your SERP, maintaining your brand reputation. Post on social media accounts at the same time. This will even pop up on your SERP. Create your own content for these platforms to be on the first page of SERP.
6. Influence Reviews
Think about the last time you needed a certain product or service. We’re willing to bet good money that one of the first things you did was do a Google search for a business or product reviews. And you’re not alone. 90% of customers look at online reviews before deciding on a product or business, and half of those people have decided to not work with a business because of what they find. A majority of people view online reviews to be as reliable as in-person recommendations. Review sites like Yelp, Facebook Reviews, and Google Reviews are all going to impact your reputation.
Take both defensive and offensive action with this tip. Defensively ensure that you’re getting positive reviews. Keep on doing your thing by providing an excellent customer experience, service, and product. Ask customers and clients to leave you a review or a rating on Yelp. Make this worthwhile for them: offer an incentive or simply your sincere thanks for taking the time to leave a review. On the other hand, offensively tackle negative reviews. Don’t be afraid to reply to negative reviews, but don’t do it with anger or hostility. Stay professional, let them know you’re listening, that you’re sorry, and see what you can do to make their experience with you better. Replying to negative reviews with empathy, understanding, and a promise to improve on their grievances. This will help people see that you’re a business that can be trusted, even when you’ve made a mistake.
Influencing reviews defensively and offensively will work strengthen your great reviews so they won’t disappear or get bumped down during a crisis. It can also help to rebuild your reputation in the face of negativity or negative press.
7. Taking Legal Action
Not all negativity is through SERP, there are few things which are done through legal processl. This includes Defamation, libel, trademark violations, DMCA violations, and false accusations. They could be the reason for a huge impact on your brand.
Speak to your lawyer to find out your options. You could:
File a trademark violation
Email the content creator or publishing site with a complaint
Send a letter through your attorney
Looking up to DMCA protocols
Complaingin directly through Google
It is an important step that you need to conduct to maintain the reputation of your brand.
Monitor through the Sites That Influence Your SERP
You will have to understand the importance of making use of the website that will influence your SERP. Think about the main factors that will pop up on a SERP for your business.
This includes the Home Page, social media accounts, review sites, local news sources, perhaps blogs or article sites such as Forbes of HuffPost, YouTube video results, image results and others.
You need to influence your brand to SERP. The above-mentioned factors do create a good impact on your brand management. Influencing your review will also transform the review search results that appear on the first page of SERP. Pay close attention to monitoring your social media and link building sites at the same time.
8. Reshape Suggested Searches
Think about the last time you Googled something through “Suggested Searches”. When you are facing such a cringe, the suggested searched related to your business will not appear to be good. With the use of powerful SEO, you have to remove the same and enhance the positive outlook of your brand.
Put up different content, build organic links and other things, implement relevant keywords and anchor text. It will further help in shifting the search results and also suggested searches, the content you will be posting and the working with other creators will transform the negativity to a positive outlook.