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It’s time to welcome another Google Core Update of the year as it announced the October 2023 Broad Core Update on X (formerly Twitter).

This is the third core update by Google this year and is expected to roll out in the coming two weeks. Before this, Google released two more core updates this year, one in March and another in August.

Site owners can expect to see an escalation or fall in their website traffic and rankings because of this update. In this article, you’ll discover how Google is going to allot rankings after this update.

Google October 2023 Broad Core Update

Name: Google October 2023 Broad Core Update
Launch Date: 5th October 2023
Roll Out: Google confirmed update will roll out in the next two weeks
Purpose: To present helpful and reliable search results
Scope: This update will affect Google Search and Discover
Core Update: This update is a core update
Impact:  Sites and web pages that were earlier under-rewarded can expect to see improvements in their ranking
Counter Measures: Improve your content quality and create people-first content
Recovery Period: Recovery can take time until the next core update is released

Whenever Google releases a core update, site owners buckle up to improve the SEO parameters of their site. But before you take over this strenuous job, understand what this update is about:

1) Nothing Wrong With Your Site/Pages

If your site’s traffic and rankings slack off after this update, it doesn’t necessarily indicate that there is something wrong with it. The core updates from Google are to improve its own measures and analyzing system to reward better content. On that note, you must rest assured that this doesn’t highlight any technical problems in your site. Nevertheless, you must evaluate those issues and resolve them from time to time.

2) Content Matters

Although Google October 2023 Broad Core Update is subject to enhancing its own inspection systems, content plays a key role. Google states in its core update guidelines, “changes are about how our system assesses content overall.” This means that the world’s most widely used search engine works on deciding how to analyze the content better. It isn’t only about keyword stuffing or plagiarized content, but rather deep:

(i) Content Freshness:

Content that is updated and provides recent or current information will be rewarded with improved rankings and discoverability.

With time, content can become outdated. That’s why you must analyze your content and update it with time. Provide insightful and current information that can satiate searchers’ queries well.

(ii) Content Relevance:

If your content isn’t relevant to the user’s query, you can expect to see a drop in your rankings once this update gets rolled out. For instance, if you’re curating content for a keyword- ‘Apple Watch Series 9,’ you must research what the searchers are willing to know about it- its price, features, when it is coming out, etc. Failing to provide relevant information to the search query can result in demoted rankings even after creating the best content.

Other Important Factors

In addition to the above-discussed parameters, Google October 2023 Broad Core Update also weighs up the following:

  • Location And Settings: Google provides utmost importance to county location and settings while assessing content relevance.
  • Link Profile: The backlink profile is also a key contributor to the rank allotment as it highlights which sources you refer to.
  • User Experience: Whether your site/page is easy to use and navigate for searchers/users is a considerable ranking factor.

How Long Will It Take To Recover?

Sites that experience a sudden drop in their ranking and web traffic after Google October 2023 Broad Core Update, are suggested to wait patiently. This is so because Google says, “Content that was impacted in Search or Discover by one might not recover—assuming improvements have been made—until the next broad core update is released.” So even after you make modifications in your content, site structure, or user experience of the site, recovery can take some time.

Google releases core updates every few months in a year. So you surely can bounce back from the hit. However, you must have patience because Google clarifies “improvements made by site owners aren’t a guarantee of recovery, nor do pages have any static or guaranteed position in our search results. If there’s more deserving content, that will continue to rank well with our systems.”

Now you must be wondering how your content differs from the most deserving one. Well, by “most deserving content” Google means it expects that piece of information to be legit, fresh, and authorized. Moreover, Google also provides a list of questions utilizing which you can evaluate your content quality.

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Conclusion 

With its October 2023 Board Core Update, Google is upgrading its inspection systems to improve content assessment. The update is expected to roll out in the next two weeks. This update is good news for sites that provide fresh and user-oriented content. Sites that will get hit by this update should patiently wait for the next core update after reconditioning the content.

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