You may be someone that has invested a lot of time into your inbound marketing strategy, publishing high quality blog posts, guest posts and doing linking building to get to a wider audience, but still you are struggling to make it. This does not mean that you should discard your inbound marketing efforts and switch to another marketing way. No matter what, but you should not drop the inbound marketing strategy, as it is important for enhancing awareness of your brand, building relationships with your target audience and generating new leads. However, you need to wait for some time to see the productive results.
Google PPC is a good option to you if you really want to reach your audience sooner than ever. You can hire a PPC Agency for your inbound marketing strategy.
1. Why Google PPC?
The paid advertising comes with budget considerations. You can choose what could pay you and what suits to your business. The Google PPC provides important benefits, which includes,
2. The Google Search Network is Ever-Present
The placement of Google’s advertising will stretch the entire web. The most obvious place Google PPC ads show up is on the Google search engine results page both below and above the organic results. As well, the Google’s ads will show up on people’s Gmail inboxes, Google’s local results, YouTube and a lot of websites across the web. As long as people in your target list use the internet, you can easily reach them with the Google PPC Services.
3. Google Advertisements are Targeted
While comparing to an advertisement on a billboard in Times Square and an ad in the Super Bowl, Google’s reach is higher, but those numbers do not disclose the entire story. For most businesses, marketing is not about numbers. Yes, rather than reaching to more number of audiences, reaching to the right people is important. Google PPC provides exclusive targeting options to ensure your advertisements get in front of people that are in your target list at the moment they are exploring for what you sell.
4. Google PPC is Beneficial
The combination of accurate targeting options and a wide reach will definitely pay off. Companies that do make use of the Google PPC advertising make an average of two dollar for every one dollar they spend.
You can hire the ppc company and choose the best PPC Packages to experience all these benefits.
5. How to Explain If Google PPC is Right For Your Business
You should not use Google PPC just because of others does it. Google PPC can be a great success to your business or at times a costly loss. You cannot disclose anything ahead you try it, but you can follow a few steps to determine whether or not Google PPC is right for your business.
6. Confirm That You are Allowed to use Google Ads
The Google PPC is not for certain types of products. If your products are on the prohibited list of Google Ad Policy, then it is not for you. The following products are prohibited to use Google PPC,
Ads that promote hate, discrimination and violence.
Products that enable dishonest behavior such as hacking software, academic cheating services.
Dangerous products such as weapons, explosives, illegal drugs and tobacco products.
Products that inflate ad or website traffic.
7. Test Out What The SERP Looks Like For Your Target Keywords
Once after you have addressed the keywords you want to target with Google PPC, you should go straight to SERP to see what comes up. If a SERP has a lot of ads showing up, that tells you two important things, which are,
It is popular for a cause. That is, the businesses buying those ads are likely getting results from them.
This keyword will be competitive.
If the results are actually for a different usage of the keyword than applies to your brand, then you should not use those keywords.
8. Research The Average Traffic Rates For Relevant Keywords
Keyword targeting plays a crucial role in how much you pay and how successful you will be. Keyword research will let you know whether or not people are searching for the products you sell online and what language they are using. Plug in the keywords on your list and it will provide the average number of monthly searches and how competitive the term is.
9. Research The Typical Cost For Your Industry
You should determine the cost of each click using the bidding model. If many businesses bid on a particular keyword, then you need to pay high. The average cost for a click will vary, sometimes it is under one dollar and some other time, it is more than ten dollar too.
10. Clarify What Audience You Want To Reach
While comparing to other forms of marketing, Google PPC is a good option to reach a targeted audience. You should create buyer personas to clarify who you want to reach. This will help you figure out if your audience is specific enough to make Google PPC’s targeting options.
11. Determine How Many Brands Dominate Search For Your Industry
The companies that have been doing SEO for a long time have great impacts while comparing to the companies that have just started doing SEO. You need to determine the number of brands dominating your keywords and work accordingly. You can bid and use those keywords for a short time.
12. Check How Often Your Visitors Come Back
Of course, most buyers would not buy your products on the first time. It will take merely seven to eight visits for a lead to become sales. B2B brands typically have much longer sales cycles than B2C. You can determine how your visitors are coming back and disappearing.
13. Commit The Time And Budget To It
You should commit your time and budget to do Google PPC. The longer you do it, the more successful you will be.
14. Understand The Data On What Works For Your Audience
Without that data, it will be hard to determine what is working and how you can improve.