When it comes to digital marketing strategies, you might probably hear a lot of suggestions about why it is better to implement online tactics than the traditional ones. But which of these strategies are the most crucial?
Well, to drive in an overly competitive digital landscape this 2020, you have to focus on several areas. Which strategies work best for your company and which ones remain relevant to consumers today?
Well, it would be best to first understand what digital marketing is.
Defining Digital Marketing
Digital marketing is the process of building and keeping up with customer relationships online. Doing so allows you to generate more leads and sales.
It could also help you save more money by reaching more prospects for less than conventional marketing methods.
What Is A Website Traffic?
In a nutshell, website traffic is the number of visits that your website receives within a particular time frame. It is crucial because the number of visitors your site receives provides you with more opportunities to generate more leads and customers.
The number of visits your site receives can be a great opportunity for your business to share its brand, make a lasting impression, and build meaningful relationships.
Now, here is a breakdown of the top seven digital marketing strategies that can help boost your site traffic:
1. Paid Advertising
You can easily drive traffic to your site via paid advertising.
With search engines, for instance, you can run retargeted ads or do pay-per-click campaigns. Through social media, you can run display ads or do sponsored posts. Your strategy can also include various types of paid advertising.
In fact, according to a 2019 CMO survey, companies that are able to increase their sales by at least 10 percent will boost their spend on social media. It is also believed that 27.6 percent of their marketing budget will be dedicated to social media by the time 2024 rolls in.
There probably isn’t more vital in digital marketing than search engine optimization (SEO). That’s because its goal is to direct more organic traffic from search engines to your site.
Although Google’s algorithms might seem a little bit confusing sometimes, you’ll have a better idea of what works best for you if you learn to work more with the concept.
SEO is the process of improving your site so that it will rank higher for certain keywords and phrases that are related to your business. The more keywords you rank for, and the higher you rank with these keywords, the more people will see and be familiar with your site and business.
3. Social Media
You might have probably tapped social media already. But how can you make your social media posts more effective?
Well, for one, you can use automation to post your content during peak times of the day where most of your audience is online.
Automation tools like Hootsuite help you reach other users in different time zones. Not to mention that regularly posting on social media can help boost your online traffic.
You could also work with popular influencers to post content for you on popular social media channels. In fact, there are marketing agencies that include influencer marketing in their digital marketing services.
4. Guest Posting
Writing guest posts is another efficient way to create backlinks, improve your referral traffic, as well as search engine results page (SERP) rankings.
That said, you should do thorough research on the various sites in your industry that you want to pitch.
You should look at their site content first, check if it is high-quality, look for the domain authority, and then read through their guest posting guidelines.
You can also check with the site if they will promote the post on social media, too, and if they will tag you.
5. Keyword Research
In your content, always include relevant keywords naturally. Stuffing them in almost every sentence and paragraphs on your post can distract the reader.
To come up with the right keywords, you can use tools like SEMrush, Ahrefs, and Moz. These tools will not only present you with words and phrases that you should target but also lists down the keywords that your competitors are targeting.
Not to mention that it comes with other helpful information that allows you to decide how you will work on your keyword strategy.
That said, be mindful of using your target keywords throughout your content, in your meta descriptions, URL, page titles, and headers.
6. Email Marketing
Email marketing is a great tool that you can use to generate more leads than any other marketing method. With it, you can also enhance your sales and conversion rates. It’s also one of the most affordable methods out there and, in some cases, it’s even free.
Because you can also combine it with other media, email marketing is known to be one of the most integrated marketing methods.
You can place social share icons, as well as referral reward systems. Email marketing will also help you shorten your sales cycles by utilizing compelling content.
You can also promote your content by sending newsletters to increase your website traffic. Here are some email marketing best practices:
- Write an enticing subject line and engaging email content.
- Make sure that your emails are mobile-friendly.
- Place buttons or links that users can click to read more of what you have to offer.
- Incorporate various personalization tactics.
- Conduct A/B testing to know which emails generate more opens and clicks.
Data shows that 87% of all online marketers are now using video content in their marketing campaigns.
Successful video marketing means including positive testimonials that show a more human side of your brand, a behind-the-scenes look of your business, and excellent storytelling.
When you tell a story about your business, make sure that it also aims to solve your customers’ pain points, so that you will have a “can’t miss formula.” Since attention spans are shorter than ever, you have to tell it in a way that will draw your viewers in.
When you follow the tactics we have listed above, you will be able to kickstart your digital marketing campaign. Whether you want to increase your sales, boost brand awareness, revenue, or customer loyalty, digital marketing is the way.