If you have an e-commerce then you have to be on the SERP (Search Engine Result Page) to make your business a success.
But how would you do that? Oh, that has an obvious answer, through SEO.
It is very important forever e-commerce to be on the top of the page as the higher your ranking will be the greater your chances of getting clicked and to get to the top you need SEO. The performance of SEO is very sound as compared to those of paid ads. As SEO can bring more traffic and that too without letting you exhaust your money on costly paid ads.
However, today competition has raised the criticality of SEO. It might look very easy theoretically but the actual difficulty arises at the time of implementation.
We can see Google itself using hundreds of factors for the analysis of search ranking.
So what you should exactly do to improve your search ranking?
Does SEO follow any basic principle of success?
In an answer to these complex yet precious questions I have an up-to-date list of Ecommerce SEO services that can help you with a good ranking.
1> Keyword Study And Placement:
Consider the keywords normal buyer uses while searching for the specific product. Consider you owe a Door selling company, and you want your items to be displayed when shoppers search for a keyword ‘door’ or when they type ‘wooden door’. Here you can take 3 things into consideration:
Head keywords are single terms that are broad and quite tough to reach. On the other hand ‘longtail keywords’ keywords formed using a combination of multiple terms are comparatively specific. It may seem easier to reach the single termed keywords but due to higher search volume, it becomes critical to achieve.
You can even take the help of keyword tools, these tools are easy to use and provide you with the market soothing keywords. For example, you sell sports shoe then you should avoid ‘shoes’ as a keyword and instead should go for long-tail keywords.
Once you are done with the selection of keywords your next task is how to put these keywords to the most appropriate use. For the basic implementation, you can go with your website’s elements.
Here you can get the best keyword optimization:
- Content titles
- Alt text and Image titles
- Headings and content
2> Create a unique yet relevant content:
Google appreciates the pages created for users and not to rank on the top of search engine. To provide their users with the respective information is the chief goal of Google. Hence it becomes a must for SEO to create a content that should be delivering their means and yet able to attract the audience.
You can start with some blogs on your website containing the information related to your products or brand. However, while writing the same keep in mind to make it convenient for both audience and your purpose.
Make a blog that delivers your products quality, specifications, your area of work and all the other points able to attract the customers.
3> Optimize your every product page with a specific keyword:
Optimization of a product page is pretty important in SEO as most of the pages of an ecommerce site are product oriented. This makes it vital for every ecommerce site to have an efficient SEO related with each of their displayed product as this is the only way of letting your potential shoppers know about your stuff.
To make it more specific, focus on keywords giving the fittest details of your products. Go with the term shoppers commonly use in the product search. Once done with this you just have to include the focused keywords on your website’s product page. You can use the keywords in the title, alt tags, header tags, content and meta description.
All you have to do is, enhance the users experience on your website to make Google happy. Even Google uses the related search suggestions to help the users find the needful.
For the implementation, you can display your products attached to the products users are having a great time with. This strategy will help you in the creation of content users would love to see, however, uniqueness should still be your top concern.
5> Image Search Optimization:
The image search option available on Google has its own quantities which have made it popular among the users. The real idea behind image search is to let the users experience the products visually, they are willing to buy. This makes optimization of images, next one on the to-do list.
With the images, you can add your keywords in the ‘alt tag’ as alt tag is generally used for the image description.
6> Anchor Text Optimization:
You might have gone through many internal links and have seen ‘click here’ for the new link. I gave this example as this very much common. ‘Click here’ which we use with the internal link is actually an Anchor Text. Here for Anchor Text Optimization, you can use your keyword instead of the same authentic text.
7> Encourage Positive Reviews:
You might have seen Google showing customer’s review on its search engine page. I can say No reviews no search engine rankings. You should always have a review page or space on your website. Encourage customer reviews. I know you might be worried about the negative feedback but you can turn them positive by resolving the customer issues and hence can even use the focused keywords.
8> Quality Links:
Quality links can make your SEO worthwhile. There is a strong misconception that a large number of links attract good ranking. Whereas quality links are the key to search engine ranking.
Here you have to keep in mind that the site from which you are receiving a link or sending the one should have a good reputation.
Conclusion: Good search engine ranking is the mark of a great SEO. You can have a meet with mind Mingles providing ranking oriented Ecommerce SEO services.