July 17, 2020

To keep up with the competition, you must be in the know of the latest digital marketing trends and ideas. Take a moment to think about how our technology today could impact your business and how you can take advantage of it. If you’re out of touch with the latest digital marketing trends, then you might be limiting your brand reach. Although you aren’t blissfully aware of them, your customers and competition aren’t. In this post, we’ve curated a list of the top seven digital marketing ideas that will help you get better results: 1. Start With A Blog If you don’t have one yet, it’s high time that you create a blog. Generally, you have to keep it active and regularly curate engaging, high-quality content that brings value to your readers. This helps generate awareness and pique your target audience’s interest. Blogging is an essential tool because it allows your customers to know your latest offerings, at the same time, establish your expertise and share your knowledge. 2. Produce User-Generated Content Creating user-generated content is also one of the best tools that you can have in your arsenal. You can put in in key areas of your site, including a UGC feed in your landing page, or product page reviews. UGC is also one of the best ways to give your fans and followers a fresh perspective of your brand while building strong, and more meaningful relationships with them. More often than not, users tend to trust content from an average person than they would with brands. Therefore, positive customer recommendations from your previous customers are vital. It’s also a great way to show your followers that you’re not the only one who thinks your company or brand is great. 3. Communicate Through Multimedia Communicating with your prospects through multimedia is one of the most valuable, and unique ways to enhance your brand. From podcasts, images, videos, mobile, to infographics, there are numerous ways, aside from text, which you can capture your target audience’s attention. The good news is, you don’t need strong technical skills to make these. You can partner with a reputable digital marketing company in the market. Check out the best digital marketing packages here. 4. Organize A Contest Who doesn’t want free stuff, right? Well, contests are a great way to engage your audience while working on your exposure to grow your reach. In fact, according to data by Tailwind,  Instagram accounts that run more contests grow 70 percent faster from accounts that don’t. Contests are a great way to gain more exposure and expand your existing customer base. You also have the chance to share some of your fans’ terrific user-generated content on your own website or social media page. For instance, photo caption contests are a great way to generate more engagement. This type of content allows your audience to be funny and creative. You can offer winners a prize, and you’re good to go. 5. Leverage Social Media You’re also probably aware of how social media helps brands and businesses grow. Most people these days love scrolling through their social media feed. You need to come up with a planned digital media strategy that would promote your brand, content, products, and services through social media. One of the major benefits of tapping into these channels is the steady amount of traffic that it gets. You know how much traffic these social media platforms generate, and how you can use it to also grow your own traffic. In fact, most digital marketers use social media to scale up the reputation of their brand. From Snapchat, Facebook, Instagram, LinkedIn to Pinterest, every part of social media is also an opportunity to grow your business. Here’s what social media does: Scales up brand awareness Engagement with your followers Cost-efficient Boost traffic to your site Reach your target audience 6. Do Not Ignore Reviews Customers don’t like it when their reviews are ignored, most especially if it’s a negative review. If ever you receive a negative review, then the best course of action in your part is to reply with an empathetic, and well-written response. If you want to win back prospective customers, then show them how much you care. Here are some of the things that you have to keep in mind when replying to a negative review: Apologize Quickly address the issue Keep it short, yet on point. Reply as soon as you can. Take the conversation offline if the issue escalates. Remain polite. Although negative reviews are important and require your attention, don’t forget to reply with the positive ones, as well! Some review platforms will feature some of the most liked (and most discussed) reviews. So, why not help a specific platform to feature your positive reviews, as well? 7. Partner With An Influencer Influencers are people that you see on LinkedIn, Twitter, Facebook, Instagram, or any other social media platform that has a great deal of social clout. They aren’t celebrities, but they’re well-known to be influential in their own niche or industry. You can build relationships with these social influencers, and have them promote your company, product, services, or brand to their audiences. 8. Update Your Content You have to find new ways of how you can make your content more interesting than before. Try to change the way how you do things. If you’ve previously written a blog post, why not repurpose it into a video? Consider usability testing methods when upgrading your content. You can also break some parts of your blog and share it with social media. If you have a lot of content lying around your site, update it. That way, you and your team don’t have to ponder around racking your brains on how to come up with new content. Just recreate the previous ones. It will be quick, and easy. In Summary Sometimes, the best, and most creative digital marketing campaigns stem from one particular idea, as we’ve witnessed from time and time again.

Are you free from committing rookie mistakes for your business?  The digital marketing industry is always expanding, providing more opportunities for brands to promote themselves on the internet.  But with a lot of competition out there, you need to look for unique and creative ways to stand out. With so much on the line, you couldn’t afford to commit these costly mistakes.  Here are the ten rookie Digital Marketing Services strategies that brands should avoid: 1. Spending Too Much While advertising is one of the best ways to gain quick results, you need to have a solid digital marketing campaign to back it up. That will help you create a more lasting impact by providing your audience value.  Instead of throwing your money and spending it on a pay-per-click campaign, consider investing it in high-quality content.  High-quality content includes whitepapers, high-quality blog posts, infographics, and so on. Content like these have a one-time cost but could be shared indefinitely by your target audience.  2. Lack Of Keyword Research Even in the age of social media, if you want to gain organic traffic on your site, then you should focus on keyword research.  Keywords will eventually determine what your site will be all about. Unless you put in the effort to structure your site with the right keywords effectively, you’ll make it difficult for search engines to determine the exact nature of your business.  3. Targeting The Wrong Audience The most common mistakes a lot of people make in their digital marketing strategy is spreading themselves too thin. Their niche is too broad, and they’re out there, trying to cater and please everyone.  But this doesn’t often lead to satisfying results.  For instance, many start-ups will usually set up social media accounts on virtually every social media platform out there. But managing all of them will be nearly impossible.  If you do manage to post on these social media platforms through the help of automation tools, you’re still not delivering a kind of experience that’s specially tailored to the platform. You’ll be missing out on tons of engagement from your audience as a result.  It helps that you do your research first on a particular niche that you’re interested in and passionate about. That will help you come up with a more targeted audience. Also, take time to know who your audience is and their needs, habits, and wants. That way, you’ll be able to find who your target market is, rather than desperately trying to find them. 4. Not Encouraging Reviews Do you know that 92% of your prospective customers will check the reviews first before contacting you?  Having a lot of 5-star, and positive reviews will help you in your tumultuous first year of managing a business.  But do you know that not all businesses that get the best reviews don’t always have the best products or offerings?  But what sets them apart is that they have one of the best reviews collection systems. They’re using software to help manage these reviews or use promotions and discounts to people who leave reviews.  5. Using Pop-Ups Ads Instead of gaining more sign-ups and leads, pop-ups now have the oppositive effect on users. Most people are often annoyed with them, as it interrupts the user experience.  You might end up throwing your money down the drain if you invest so much on them. You also run the risk of sending your prospects to your competitors’ sites.  The effectiveness of using pop-ups have significantly declined over the last couple of years.  One way to effectively them is through exit-intent pop-ups. Since the user is about to leave your website, you virtually have nothing to lose.  6. Fail To Realize The Importance Of Visuals A lot of brands fail to realize the importance of using high-quality visuals. Because of the highly competitive nature of the internet, you can utilize visual imagery to stand out.  Neglecting your brand’s visuals might cause you to stand out, but all for the wrong reasons: Low-quality images: Low-quality imagery, visuals, photos, and videos might cause others to perceive your brand as incompetent. Decreased recall: Your customers can easily distinguish a visual that’s cliche or boring to high-quality branding that adds value to them. So, put in the effort to be original and unique.  Using the colors: All colors have meaning, and colors that you choose will say a lot about your brand. So, when creating a brand strategy, select the colors that match your brand values and identity. 7. Not Familiar With Best Digital Platforms When creating a digital marketing strategy on social media, it’s also crucial that you’re familiar with these platforms.  Picking the right platforms early on can easily turn your brand or business into a trendsetter, and it’s always a good thing.  8. Forgetting Mobile Users Simply having a website that caters to desktop users isn’t enough.  Almost everyone these days has a phone in their pocket, and most of them are using these devices to access the internet and stay connected.  So, ensure that you’re not looking for mobile users as well. The number of mobile users has already surpassed those that are using a desktop. According to Statista, this number is forecasted to grow to 7.26 billion and keeps on growing.  So, it is essential for your site should be optimized for mobile users.  9. Expecting A Fast Or Immediate Result Most business owners want fast and immediate results for their efforts. If they don’t immediately see quick results, most of them get discouraged and pull out.  But building a successful digital marketing strategy takes time, a lot of hard work, and perseverance.  10. Neglecting SEO If brands and businesses often neglect SEO, they’ll be setting themselves up to fail right from the start.  Search engine optimization (SEO) is how users come across anything on the internet. It is also where your target audience will find you on search engines.  Over To You So, there you have it. Keep these points in