Money doesn’t grow on trees for sure. But YouTube can be your go-to place for converting your time into money. Many creators are already earning over-the-top revenues on YouTube and have made it their full-time profession. So want to know how to make money on YouTube?
YouTube is no less than a search engine itself, the difference is only that it shows video-based results. In fact, with over 2 billion users, YouTube tops the list of most adored sites after Google. No wonder people are casting rounds for ways to generate a steady stream of income on this platform.
YouTube sounds adjacent to a legit money-making platform. If you’re also wondering how to make money on YouTube, then make sure to give this a read. The platform is full of creators irrespective of age bars.
How to Make Money On YouTube
Your YouTube Channel can be a good source to generate affluent income. It’s just that you need a good start. The below-mentioned 14 ideas on how to make money on YouTube will give you a good start-
1) Produce Quality Content
Once you join YouTube, your audience looks forward to engaging and interesting content regularly. Whichever niche you pick be it a comedy video, educational video, motivational video, recipe video, or gaming video, you must ensure to produce quality content for your audience.
Give your YouTube audience a reason to watch your videos and subscribe to your channel, and that can only happen with a well-structured content strategy. This demands time, proper planning, resources, skills, and creativity. The pool of creators on YouTube is enormous, so you need to focus on what makes you stand out from them.
When you’ll be able to do so, you’ll build a committed YouTube Community that will happily spend the lion’s share of their time on your videos. Make sure you adhere to YouTube Community Guidelines while producing content for your videos. Otherwise, there will be no benefit in learning how to make money on YouTube.
2) Monetize Your Videos
Since you’re here to know how to make money on YouTube, making videos that comply with YouTube Monetization Policies and monetizing them is crucial. Without that, your channel will be considered unfit to run ads, offer memberships, sell your merchandise, etc. on YouTube. For this purpose, you need a Google AdSense Account linked to your YouTube channel.
Once you get over with setting up and linking your Google AdSense Account with your YouTube Channel, a hub of opportunities will open for you. One more thing that you need to be bound to is- YouTube Partner Program. Scroll down a little to know more about that…..
3) Join YouTube Partner Program (YPP)
YouTube Partner Program (YPP) gives you access to special features and monetization options. Like any other program, certain conditions need to be met for this too. Have a look at these conditions because you’ll get to know how to make money on YouTube with YPP-
- Check whether YPP is available in your country or region.
- Cross 1000 Subscribers count.
- Have either of the two-
4000 Valid Public Watch Hours within the past 12 months
Or
10 Million Valid Public Shorts Views in the past 90 days.
- A Linked Google AdSense Account.
If you can go the extra mile to meet the criteria, you can join the YPP. You can check its eligibility criteria in detail here.
As stated in the second condition, you need to surpass the barriers and get 1K Subscribers to join YPP. That means you need to actively engage with your YouTube Community regularly. This means that just knowing how to make money on YouTube is not enough. You need to go the whole nine yards to make your video content engaging and interesting.
4) Enable Super Chat & Super Sticker
Many creators run live streams. If you’ve got a decent fan base on YouTube, then Super Chat and Stickers have a lot to offer you. Creators with an enormous fan base usually can’t read and reply to each and every viewer’s comment. But Super Chat and Super Sticker allow them to gain special attention to their comment. This way, they show how enthusiastically they want to convey their message to you. For this, fans pay to earn a special place for pinning and highlighting their comment before their adored creator.
With Super Chat and Super Stickers, you can allow your audience to buy highlighted messages during premieres and live streams. You can opt for this option only if you’re above 18 and if this feature is available in your country.
Do you want to know how to make money on YouTube with Super Chat and Super Sticker? Simple- enable this feature. Now the question is how much will you get with this feature.
You’ll get 70% (after deducting the local sales tax and App Store fees on iOS) of the amount your fans pay to earn the special place for their Super Comment/Sticker, confirms YouTube. To check your collected Supers, you can check Transaction Revenue Report in YouTube Analytics.
5) Leverage YouTube Premium
Be ready with special content for Premium subscribers because you’ll get a part of the Subscription Fee every time they watch your videos on YouTube.
YouTube Premium subscribers have a higher engagement rate because of the additional benefits they get to enjoy, like uninterrupted ad-free videos, background playback, exclusive content, etc. This can leverage your watch hours and ultimately your YouTube earnings.
It is a great way because now you need not depend entirely on advertisers or sponsors, you can leverage your video content.
The share of the creator’s earnings is accumulated based on their watch hours from online users, downloaded videos and background playback as well. And here is your cue to answer how to make money on YouTube with YouTube Premium:- produce engaging video content. YouTube Analytics will showcase the revenue you’ve earned from YouTube Premium and you’ll receive the payment as and when the next month commences.
6) Understand The Power Of YouTube BrandConnect
Formerly known as FameBit, YouTube BrandConnect is a monetization program in which YouTube allows creators to integrate with brands.
Wondering how to make money on YouTube with YouTube Brand Connect? All you need to do is make branded content for such brands that match your audience’s interests and YouTube does the rest.
YouTube liberates you to choose from the available brands based on your niche. At present, YouTube itself picks the creators and sends them an invitation asking them to join the program. Have a look at the eligibility criteria of YouTube BrandConnect-
- Creator must be 18+.
- You’ve joined YPP.
- It’s currently available in the US, UK and Canada. But the Google-owned platform says it’ll soon roll out this feature for all the creators.
- Creator must not have any active Community Strike.
YouTube initiated this program due to the enormous growth of the influencer marketing industry which has surpassed a level of 15 Billion USD. This feature leverages branded content to generate over-the-top revenues for both the creators and brands. The platform has built advanced tools for managing branded marketing campaigns for brands and assessing earnings for the creators.
Creators can check their revenue from YouTube Brand Connect in 5 Simple Steps:
1. Go to YouTube Studio.
2. Select ‘Analytics’ in the top left menu.
3. Go to the menu on top and select ‘Revenue.’
4. Locate the ‘Revenue Sources Card.’
5. Check for ‘YouTube BrandConnect Revenue.’
7) Receive Super Thanks
Just like Super Chat and Super Sticker, Super Thanks is a feature wherein YouTube allows your fans to express how thankful they are to you. This can be another opportunity for you as you want to know how to make money on YouTube. Your fans extend monetary support to you by buying Super Thanks on your content, provided that you meet the eligibility criteria.
The revenue cut for Super Thanks is the same as of the other two Supers- 70% (after deducting the local sales tax and App Store fees on iOS). So what are you waiting for? Allow your audience to buy Super Thanks. Here’s how-
- Sign in to YouTube Studio.
- Go to the menu on the left and select ‘Earn.’
- Select the ‘Supers’ tab (if the tab does not show up it means that you’re not eligible for this).
- Hit on ‘Get Started’ and follow the prompt instructions to sign the Commerce Product Addendum.
- Now Turn On the switch for Super Thanks.
Your audience will be able to lay their hands on an animated Super Thanks icon displayed on their screen and a highlighted comment in the comment section.
8) Plan YouTube Channel Membership
Channel memberships are monthly payouts that your audience makes to get tier-based perks (as per the level or tier they join). If someone pays to join the highest level of membership perks, YouTube makes the perks of all your lower levels and additional perks provided by you available to them.
You can reward your fans who pay to join your channel memberships with custom loyalty badges, exclusive content and emojis. To enjoy this feature, you must be 18 and have more than 1K Subscribers. Your audience will get access to members-only perks (exclusive merch, content, live chat access, etc.).
As a YouTube Creator, you can garner 70% of the subscription revenue minus tax and fees. For detailed know-how on YouTube Channel Membership, visit this link.
In order to learn how to make money on YouTube with Channel Memberships, you need to know how to turn on channel membership for your YouTube Channel.
- Sign in to YouTube Studio.
- Go to the menu on the left and hit the ‘Earn’ option.
- If your channel is eligible for offering memberships, you’ll see a ‘Memberships’ tab.
- Click on ‘Get Started’ and follow the prompt instructions to activate YouTube Memberships for your channel.
9) Generate YouTube Ads Revenue
Ad revenue is the most widely used way to earn a big chunk of change on YouTube by attracting ad sponsors. YouTube allows you to run ads only if you’re eligible for YouTube Partner Program (YPP). With a well-built YouTube video advertising strategy, you can earn money through different types of ads.
The revenue through YouTube Ads is either decided on an agreement basis or based on the watch page module (which is 55% of net revenues from ads displayed or streamed). A creator who creates advertiser-friendly content has relatively greater chances of getting ads pitch.
10) Earn From Your Own Merch
Want to know how to make money on YouTube simply? Go for merchandising on YouTube! A plethora of YouTubers are already doing this on YouTube and you too should do this.
Whether you share your recipes, game reviews, or fitness tips, selling your own merch is an excellent idea. You can showcase your products under the YouTube Shop tab.
The baseline is, this option will be available to you only when you cross 1K Subscribers. Afterward, you can join the YPP which will allow you to integrate a third-party platform for merchandising.
Nevertheless, you need not wait until that if you want to sell merchandise on YouTube. You can simply provide the link in the description, post regarding that on your Community Page, and promote your merch in YouTube Videos as well.
Once you’ve built a loyal YouTube Community, you can plan on bringing a product (start with just one or two) out for them. It can be a T-shirt, bottle, backpack, book, course, or accessories.
It depends on you whether you can set up a manufacturing unit of yours or you wish to get a supplier for that. Many YouTube influencers are already doing this and you can be the next.
11) Create Sponsored Videos
Here is another way for you if you wish to know how to make money on YouTube. If you need endorsers or sponsors, then they need an audience for promotions. So join hands with sponsors and produce videos for them highlighting the features and benefits of their products/services. The best part is you can pick the sponsors yourselves and directly negotiate with them.
Make sure that you pick brands that offer something relevant to your audience. Also, you must advertise and promote something only if you are convinced and have seen positive outcomes.
12) Collaborate With Other Creators
YouTube is brimming to the top with creators. You’re here because you want to know how to make money on YouTube in 2023. But you’re not the only person who wants to know that. Another YouTube Creator or YouTuber is also willing to do the same.
Maybe one of you has a wider audience base or a relatively good engagement rate than the other. Then, you both can cross-promote each other’s channel and content in your videos.
Moreover, you both can together make videos that will help you both expand your reach and engagement. This exposure to a new audience base will escalate your video views, watch hours, and ultimately your earnings from YouTube.
13) Invest In Video Search Optimization
By now you have discovered several ways on how to make money on YouTube. And one thing is clear, you will have to invest a lot of money in advanced tools for creating compelling videos. This means you need to drive organic engagement also so that your videos can reach a wider audience base with little investment. Video search optimization techniques can assist you in this.
Search Engine Optimization (SEO) and Social Media Optimization (SMO) can immunize your YouTube promotions. Through diligent keyword integration in your YouTube Videos’ titles, descriptions, and thumbnail Alt text, your videos will get more chances of showing in top results.
Using the right hashtags, file format and eye-catching thumbnails can also upgrade your YouTube video SEO. Analyzing your audience’s interest can level up your video search optimization and this will ultimately fetch higher revenues for you.
14) Utilize Social Media
A plethora of influencers and brands share about their upcoming YouTube vlogs and videos on social media platforms. Cross-promotions can help you get views faster in less time and break records.
Use Stories and Reels on Facebook and Instagram to announce an upcoming video a few days before its release. You can also set a timer on the day of actual publishing (it’s in trend).
You can also ask your social audience what they want to watch a video on and create content accordingly. This will not only give you a new way on how to make money on YouTube but also increase your social media engagement. That means dual benefits.
So now you know numerous ways on how to make money on YouTube. Make sure to use these tips and build successful video marketing strategies.
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YouTube can be a great source of garnering money, but since you’ll be busy working on the above-mentioned tips on how to make money on YouTube, let Mind Mingles promote your videos. Our SMO Services can take your YouTube SEO to whole another level. We’ll optimize titles and meta tags for your videos so that they appear in the top search results.
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