Is PPC Worth The Investment For Small Growing Businesses?



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Through the years, pay-per-click marketing has proved its worth to be integral in making a business successful online.

For one, PPC marketing is cost-effective. You only pay for the number of clicks that your ad gets. Secondly, it allows you to target a specific audience demographic.

No wonder that a lot of businesses, big or small, use PPC to promote their products or services.

What Is PPC?

PPC or pay-per-click is an online marketing tactic wherein you have to pay an online ad network for every click that your ad gets. And one of the popular online advertising platforms among business owners and agencies that provide PPC management services is Google AdWords.

When done right, running a PPC campaign can be simple and effective. All you need to do is create an AdWords account, connect your credit card, set up your campaign, allocate a budget, and that’s it!

The idea is that you get to run ads that can target a specific set of customers, and you will only pay if they click on it. Thus, you are sure to get your money’s worth.

Other than that, listed below are more reasons you should invest in PPC marketing:

1. You Can Control Your Ad Budget

Whether you are a freelancer or a blogger who wants to promote his services, running PPC ads can be beneficial for you. The same thing goes for small business owners who operate on a tight budget.

That’s because this tactic is an inexpensive way of advertising your services. Whether you have $100 or $1,000 to spend on an online campaign, you are sure to expect results.

However, your campaign should be well planned. Meaning, you need to target keywords that can potentially give you revenue (i.e. “hire freelance writer).

It is also important that you can implement and monitor your PPC campaign properly. This means that you should have an effective ad copy and an intuitive landing page. That way, you are sure to drive potential clients wherein you can continue to convince them to hire your services.

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2. You Can Target Your Ads

As mentioned in the previous point, you need to target keywords that can potentially give you revenue.

With the help of keyword research, you can figure out which keywords have commercial intent or just meant to look for information. Thus, you do not necessarily have to run ads that are less likely to give you clients.

You can also leverage geotargeting when running an AdWords campaign. That way, you can control who can only see your ads depending on their location.

3. Get Fast Results

Unlike search engine optimization (SEO) that takes time to produce results, PPC can help you get results fast. That’s because they are quick to set up and implement. In fact, you can make your online brand visible on search engine results within a couple of days.

For example, you are a freelance content writer and you run a PPC ad that targets clients who type in “hire freelance writer” on Google. Depending on how stiff the competition for that keyword is, your website will likely appear on the search engine result page.

This also explains why small businesses, especially the new ones, opt to run a PPC ad campaign while optimizing their website to rank organically. That’s because online ads can help build awareness about their business.

4. It Drives Website Traffic

Publishing a well-written blog post and sharing it on social media can be an effective way of driving traffic to your website. The former builds credibility while the latter enables you to connect with your audience.

However, both of these take a significant amount of time and planning. PPC, on the other hand, can help drive traffic to your website as soon as your ad is up and running. And as mentioned earlier, your PPC ad is easy to set up.

You do not have to treat each tactic separately, though. In fact, you can run a PPC ad while working on your long-form content to take shape and get published. You can also run an ad to promote the same content on search engines and on social media.

5. It Boosts Your SEO Efforts

As previously mentioned, you can run a PPC campaign waiting for your website to rank organically.

For one, it exposes your brand to your audience. Second, it helps drive traffic to your website. You can also use PPC to help promote your content once it is finished.

And since PPC also relies on keyword research, you can use this tactic to figure out which keywords bring in the most desirable results to you. That way, you will know how to best optimize your website organically for search engines.

6. It improves your marketing ROI

A PPC ad campaign is quick to monitor. That said, you can have an immediate insight on the following:

  1. Whether one of your campaigns is working better than the other.
  2. Whether you should allocate more budget on one campaign.
  3. Whether you should make adjustments on your campaign.

For example, you are seeing that a lot of people are clicking your “hire freelance writer” ad on Google, yet no one is sending you an inquiry. It could mean that you need to fix something on your contact form.

That said, you can pause your campaign, make the necessary fixes, and run it again. What’s cool about this is that you do not need to wait for the campaign period to end. You can adjust your ads accordingly and see your ROI improve.

7. Your Competitors Use PPC

PPC is a great way to build awareness around your brand, especially if you are new to the online scene.

There is also a great chance that your competitors are running online ads in order to maintain their presence on the web. This means that PPC can help you gain new clients, regain old ones that you lost to your competitors, and stay as a top-of-mind choice for them.

Thus, if you want to stay on top of the competition, you should invest in PPC marketing. After all, more and more people nowadays would opt to search for solutions online.

Are You Ready To Delve Into PPC Marketing?

There is no denying that PPC can play a significant role in making your business succeed online. That’s because this tactic allows you to control your ad budget and drive results immediately.

What’s cool about PPC is that you can do it even if you do not have a lot of money to spend. Other than the budget, all you need to effectively market your brand online are your audience insight, high-quality landing page, and excellent ad copy.


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