If you are searching for ways to promote your business, you may have heard of Search Engine Optimization (SEO).
For one, it is said to help establish your business’s online presence. Secondly, SEO allows you to attract quality traffic. These are website visitors who are likely to turn into your customers or clients.
No wonder SEO is a valuable addition to your overall marketing strategy. The only caveat is that it takes a while before you see results.
This makes us pose the question: Is it a cost-effective way of promoting your business?
Keep on reading to find out.
Cost-Effectiveness Of SEO
As we mentioned earlier, SEO is cost-effective as long as you have the right strategies in place. If you choose to outsource your SEO, make sure that you pick the right agency to partner with.
Note that organic search drives more than half of website traffic. It allows you to gain this traffic and bring in qualified leads without breaking the bank.
What Makes SEO A Cost-effective Marketing Tactic?
We’ll be looking at some of the reasons why SEO has become a successful, cost-effective strategy and why it’s worth the money:
1. Targets the right audience
Knowing your target market is vital in the process of selling and the business world.
Using the best SEO tools allows you to gain valuable insight into your target audience. This includes their purchase behavior and how they come across your brand.
SEO will let you extract valuable data about your prospective customers. This also enables you to target the right audience. In turn, this allows you to come up with better products, services, and websites.
It also helps that you partner with affordable SEO for small businesses. Also, having a well-optimized site allows you to reach new audiences across the globe.
With proper keyword research, high-quality content, and ethical link building, your business can establish its online presence with ease.
2. Provides high-quality leads
One of the most cost-effective sources of high-quality leads is inbound marketing. This is regardless of your brand’s nature, whether it is B2B, B2C, or a non-profit.
Moreover, inbound marketing is a culmination of various digital marketing tactics:
- Social media marketing
- Content marketing
- Ethical link building
In addition, SEO allows you to bring in high-quality leads to your site via keyword research.
One of the vital SEO aspects is keyword research. It includes analyzing which search terms are relevant for your business and whether it makes sense to target them.
These leads are search terms that are related to your business means that they’re qualified.
If you’re not getting the right amount of leads from your SEO strategies, then maybe it’s high time that you do a review of your recent activities.
3. Increases brand visibility
If you want to stand out in your particular niche or industry, you need to ensure that you have an easily recognizable and prominent brand online.
The most popular sites on Google have managed to rise above the competition because of great online branding.
By investing in quality SEO services, you’ll be able to drive quality traffic to your site. Over time, as your brand becomes more and more trusted, you’ll be gaining online visibility.
When prospective customers look you up online, most of them expect to find you on the first page of SERPs for a targeted keyword.
If they fail to do so, your brand will gradually lose its shine.
4. Increased website traffic
Search engines are one of the best referrals you can get.
Users do a lot with search engines. If they’re looking for a plumber in their area, they’ll ask Google. Are they looking for a new TV set, or looking for a hotel? All they need to do is look it up on Google.
The fact is, most of us rely heavily on Google to solve most of our everyday problems.
If you’re a business that doesn’t invest in SEO, Google may not even know that you exist in the first place. As a result, prospective customers won’t be able to find you or look you up online.
By employing the right SEO techniques, your website will appear on relevant search terms. Thus, people who are looking for a business like yours will likely discover your brand.
5. High return on investment
SEO is a cost-effective marketing tool since it generates one of the highest returns on investments (ROI) for many businesses.
According to a recent survey from Search Engine Journal, almost 50% of businesses say that organic search has provided them with the highest ROI. On the other hand, only 20% saw a good return using paid search.
The thing is, some digital marketing tactics are only there in the short term. Meanwhile, organic SEO is in it for the long-term, long after the campaign or investment has ended.
The enhanced traffic, excellent user experience, and authority you build over time allow you to boost your sales steadily.
6. SEO works
This is a pretty straightforward reason.
Google processes billions of searches every day. And if you can rank for a relevant search phrase, you can expect tons of organic website traffic.
This is also vital as more traffic to your site brings in more leads. More leads eventually lead to more sales.
By investing in SEO, you can improve your business’s search engine rankings. In turn, you can see an influx of organic website traffic that you can turn into leads and sales.
7. Your competitors are doing it
SEO is constantly evolving. Hence, the more you invest in SEO, the greater the return.
This can be a good thing on so many levels.
If your site is already ranking well on Google, then that’s excellent news. This means that you need to constantly work on building a solid SEO strategy to maintain your rankings.
With everyone almost vying for these top spots, everyone is investing in SEO so that they can outrank you.
Alternatively, if you currently don’t have high SEO rankings, you still have plenty of opportunities to rise.
When you develop a robust SEO strategy, you can outrank your competitors. Meaning, you can capture their traffic and leads and boost your business’s bottom line.
Ranking on the number one spot on Google is a constant race. The one who’s consistent in employing a solid SEO strategy and puts in the effort the hardest will be the one who will get there first.
8. SEO isn’t going anywhere soon
Consumers before learn about a particular product via TV, radio, or print ads.
People also make buying decisions when they’re already there in physical stores.
While we often wish that everything is just like “those days,” that’s not going to happen.
Online search and shopping are here to stay. As trends continue to grow and evolve, this means that SEO will continue to change as well.
That’s why it’s vital to invest in SEO now so that you can set up your business for success in the long run.
The list above only proves that SEO is a cost-effective way to promote your business online. That’s because it allows your brand to be present when a potential client or customer searches for a company like yours. As such, now is the best time to invest in SEO.