Mobile App Marketing: 8 Tips To Increase Your Downloads



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So you poured in countless hours perfecting your app, and now you are ready to launch it.

Your app has the right widgets, and it looks fantastic. You are expecting thousands of downloads, and the cash to come flooding in. After all, you have invested a lot of money in it.

But why is your app barely getting downloads? The most common reason is that you are not promoting your app the way it should be. 

If you want to promote your mobile app the right way and generate millions of downloads, check it out.

1. Encourage Users To Leave Reviews

User reviews play a crucial role in generating app downloads.

In 2016 alone, 90 percent of online consumers read at least one review before making any transactions. And acquiring new users for your mobile app is not an exemption.

That’s why you need to make it easy for your existing users to review your app. It can be as simple as launching an in-app pop-up, asking them to rate your app.

We also recommend that you offer your users something to motivate them to leave a review. This can be a coupon or an extended subscription. 

When you give users something valuable in return for a review, it will be a win-win for both parties. 

2. Share Your App Across Social Media

Utilizing Business Social Media for the promotion of your app is a must. 

Make sure that your social media mobile app marketing strategies are always updated.

Here’s the thing: Updating your social media marketing strategy is not only about increasing your number of posts. It also has something to do with leveraging new features.

For instance, Facebook allows you to customize your page’s CTA button. That way, you can encourage your followers to download your mobile app. 

3. Use High-Quality Images And Videos

Attractive images are what entice your prospects to download your app.

Ideally, it would help if you came up with stunning imagery that highlights your app’s strength. It would be best if you also came up with a video that impresses your prospects. 

Depending on the type of audience that you are targeting, there are several ways you can achieve this.

One example is to post and promote a teaser video of your app. The video can highlight the main features of your app. Doing so will leave users wanting more. 

mobile app marketing

4. Practice App Store Optimization

App store optimization (ASO) gives you an overview of how your mobile app is performing. This includes knowing how many downloads your app can generate for a specified period.

However, not a lot of app developers are paying much attention to this marketing tactic.

Optimizing your app store also helps improve the online visibility of your mobile app. You can do this by writing a keyword-rich metadata element, such as the description of your app. 

ASO also improves the chance for your app to be discovered. Thus, it allows more people to find and download it.

Luckily, you can search for online tutorials on how you can practice ASO. 

5. Get In Touch With Influencers

Influencer marketing is also a great tactic because it can help expand your app’s audience reach. 

When people follow influencers, they want to get in touch with everything they do and use. 

If you want to promote your app to a wider audience, this is the most effective way to do so. Influencers help promote your app to their followers, driving loyal users in the long run. 

6. Make Your App Free At Launch

Another great tactic that you can use to drive more users to use your app is making it free during your launch. Doing so can increase your chances of getting more downloads. 

Even if it has gone live as paid, you can make it free for a couple of days or weeks. This can stir curiosity from other people, driving in more downloads as a result. 

You will also experience a rise in engagement rates, and the App Store/Play Store will reward you by boosting your app rankings. 

As a result, your app will become more visible to your audience, and you’ll see your app installs rise. 

7. Optimize your website Or Landing Page

The number one source of app downloads is your mobile website. Crafting a pre-launching page or coming up with a teaser video for your products has become the standard practice. 

Once you come up with a video for your site, you can then repurpose your content. You can place it on your app store, post on social media sites, or turn it into a video ad. 

Aside from that, pre-launching your site can positively impact your search engine optimization (SEO) efforts. The online content that you create, repurpose, and publish can help build your website’s domain authority. 

When you set up your site, gather emails so that it is easier to keep your followers updated. This is also an excellent way to secure thousands of downloads during your launch. 

8. Release Sneak Peeks And Teasers

Although you might want to talk all day about your app, many users will like to see things for themselves. 

Utilizing teasers and sneak peeks can coax people from being “interested” to “want to buy.”

Keep in mind that humans are visual creatures. Thus, you can use video promos and app screenshots to keep them interested in your app.

You can also use teasers to grow your email list of interested mobile app users. 

Key Takeaway

No matter how great and visually-pleasing your mobile app is, you will still need to promote it. Otherwise, your target users will never know that it exists. And you are less likely to generate app downloads and revenue.

Mind you, more and more businesses are starting to build an app for their customers. Thus, it is crucial to leverage app promotion tactics and integrate them into your marketing strategy. 

Using the tips and best practices we have outlined in this article can help you boost your rankings and increase your app downloads. Just remember to keep your users’ needs and preferences in mind.

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