There are still many business owners who are not sold to the idea of pay-per-click advertising. What you do not know is that PPC can help you get quick wins.
This includes driving website traffic and generating sales. In addition, PPC allows you to reap the following benefits:
- It offers a quick entry
- Quickly tracks and measures results
- Works significantly well with other marketing channels
- Provides you with an abundance of useful data
In this post, we will walk you through what PPC advertising is and how it can benefit your business:
What is PPC Advertising?
Pay-per-click advertising is an online marketing tactic wherein you’ll pay a small fee every time someone clicks on your ads.
Rather than spending money on estimated impressions, you only have to pay when someone clicks your ads. Moreover, you can run your campaign for as long as your budget allows you. This makes PPC advertising cost-effective.
Usually, the most popular PPC ad platforms are Facebook Ads, Google Ads, and Microsoft Advertising. But given the volume of searches and its options, Google is the most important for every PPC campaign.
There are three main types of Google Ads, with every single one varying with their PPC rates and efficiency:
- Search Network: Made up of text-based ads that show up Google’s search results. Examples include shopping page ads, sponsored links, results found in the shopping banner, etc.
- Display Network: These are typically image-based ads that are shown on the websites that your audience visits. These are in the form of a banner, footer image, or sidebar.
- Video: These are made up of video-based ads. They are usually featuring before, during, and after Youtube content.
Thus, if you want to acquire quick wins from your digital marketing campaigns, you can start typing in “PPC packages India” on Google.
Powerful Benefits of Using PPC Advertising
Now that we’ve defined PPC advertising, it is time to understand how you can benefit from this marketing tactic.
1. Provide Site Traffic
Although most of your organic marketing efforts allow your content to get to the top spot of Google, the PPC slots are already there.
So, why not use the possible top ranking to your advantage to start generating business?
Ranking on top of organic search results can take months. Although organic traffic is crucial in building your brand, you’ll sometimes need instant results. This is where PPC ads come in.
With a strong PPC campaign, you can drive targeted traffic to your business in an instant.
2. Work With A Budget
With other types of ads, you’re often locked in with a specific rate.
PPC, on the other hand, allows you to work with your budget. It doesn’t matter if you’re an international company or a start-up. You can always switch up your budget within your limits.
To come up with a daily budget, all you need to do is to alter your campaign settings, along with a cost-per-click (CPC) budget. That way, you don’t have to pay more for your allotted ad plans.
But it’s still possible to spend that budget if you fail to use the right ad techniques. Fortunately, working with a local ad agency can help.
3. Increased Leads And Sales
Of all the advantages of PPC advertising, this one seems to best resonate with business owners. That’s because PPC advertising boosts your business’ sales, revenues, and leads.
As long as you’re offering excellent products and services, PPC advertising will likely be driving in conversions.
But things aren’t always easy. Reaping the benefits of PPC advertising does take time and effort.
For instance, you can spend too much money on a PPC campaign yet still come up with unprofitable advertising.
That’s why, ideally, it helps that you work with a reputable advertising specialist.
Usually, the PPC management pricing starts at $400-$800 monthly, so it’s more cost-effective on your part if you’ll outsource an agency for this.
4. Reach The Right Audience
When it comes to running your PPC campaign, you’re the one who gets to choose how your ads will show up. This will depend on your location, keywords, date, device, time, keywords, etc.
Having this kind of flexibility allows you to segment your target market effectively. It also allows you to deliver your products and services to the right audience.
5. Get Measurable Results
Another excellent benefit of PPC advertising is that you can easily measure the success of your campaign.
With the use of Google Analytics and Google Ad Tools, you can view every detail relating to your ads. This includes clicks, conversions, impressions, or visits, depending on your business’s goals.
You’ll know how well your campaigns are performing and how much you’ll benefit from your investment. That way, you will see whether you’re generating profit or not.
These tools will generate a report that will give you essential information, making it easier to measure your results.
6. Immediate Results
When your PPC campaigns are active, the ads will start to show up on your chosen platforms. With PPC ads, you don’t have to waste time waiting for results. Once a campaign begins, you can instantly start seeing the results.
7. Brand Awareness And Exposure
With PPC ads, you can quickly get your brand and message in front of people who don’t otherwise know your business exists.
Google Adwords will place you on top of the search results. This means people who search using your target keywords will be exposed to your ads and brand.
8. Competitive Advantage
Your competitors are likely using PPC ads as well. So, if you’re not getting into the action, you’ll be losing out on your market share, as well as sales.
Bigger businesses with a big advertising budget will be driving up costs using relevant keywords.
With PPC advertising, you can effectively target niche keywords. What’s important is that your target keywords are relevant to your ad copy and landing page.
As a result, you can go hand in hand with competitors without necessarily burning your ad budget. So, it helps that you work with a reputable company that provides PPC services in India.
9. Contributes To Your Business’ Goals
Achieving your goal is one of the most compelling reasons why you should be using PPC.
PPC allows you to reach better your marketing goals. These goals can either be a high-level exposure of your brand, prospect submission or gaining online sales.
Almost all kinds of conversion goals can be tracked. PPC can be a great tool in aligning your site’s website traffic engine to your end goals.
In an era of thought leadership and content marketing, PPC can take over many sales funnel parts. Thus, PPC can come in handy if you want to nudge your site traffic a little further down the sales funnel.
Regardless of the objectives identified, one can implement PPC campaigns effectively.
10. Maximum Campaign Control
The ability to track and measure digital advertising is vital if you want to maximize campaign control.
You can quickly test Google AdWords. In the same way, you can easily swap in and out Facebook and Bing Ads, depending on the promotions, seasonal sales, or new offers.
It’s relatively easy to set parameters based on your budget, time of the day, and other essential factors.
Final Thoughts
The world of advertising can be challenging. That’s because the competition can be fierce, depending on the industry you are in. Hence, you will need something that can make your brand stand out.
To become a formidable presence online, you need to rethink your strategy and develop a SMART method.
Fortunately, PPC allows you to claim more online real estate for your brand. That’s because it’s specific, measurable, attainable, relevant, and time-based.
