In the past two years, the frequency of “near me” or “recent” searches has increased by 900%, with 28% ending in purchases. Users want to get more personalized search results based on their location. We will tell you some methods that will help you win regional SEO and increase the position and sales of your website in search results.
SERP (Search results page, English search engine result page). A web page generated by a search engine in response to a user’s search query.
The search result pages in modern search engines can be divided into several areas:
- Natural search results are the main part of search results;
- Contextual advertising (paid link)-a small piece of text that appears in search results in a paid form. This is one of the main ways to make money through search engines;
- Shortcut (single box, wizard, etc.)-the area in front of the main search results, where you can place convenient answers to queries, useful information or links, and you can also suggest correcting typos in the query;
- Related queries-reformatting and refinement of input queries, similar queries;
- controls;
- Search query input field, the possibility of automatic suggestion;
- Links can go to the next, previous and several adjacent search result pages..
1. Get On A Native Search Platform
There are various local search platforms that are inexpensive, including Yext, Chatmeter, SweetIQ , RIO, Moz, and Render SEO,.
Use this platform to manage all advertisements more easily. This includes consistently and accurately listing your name, phone number , and address (NAP) in 100 of local search engines, listing and directories, removing duplicate directories .
Trying to manage this manually is time-consuming and tedious, and can cause errors in the local search ecosystem.
Reminder: If you are an e-commerce brand, and you really want to take advantage of Google’s new features, please check the products in the store (SWIS).
It does this by integrating actual advertising resources into your “Google My Business” profile.
Allows daily listing of your in-store products (including pictures, purchased products and cards) in the form of free products on Google properties, so as to get hold of advantage of the N number of customer who look for your items, services and products every day.
Few platforms integrate this feature into the core feature set, but this is the final version. It’s still free and definitely worth seeing. this is.
2. Structured Information Using
As we all know, critical data is essential to help Google better understand content and increase clicks, impressions, and conversions.
The same principle applies to local searches.
This is why you must implement structured data types, such as local business, geographic coordinates, street addresses, and measurements.
3. Plug The Faucet Into Google My Business And Optimize It
If you do not use and optimize your “Google My Business” profile, then you will miss a good opportunity to promote your products and services in the most important place.
When optimizing for “Google My Business”, make sure to include all the information you need, including photos, menu items, information, and service hotlines.
For example, if you are a pizzeria, you can register your business in restaurants and café.
These are some of the main aspects of local search optimization, so grip some time to fill in the information and details about your menus information, etc.
Also, please always update your information.
Therefore, it is very important for companies to update local search results and communicate clearly with potential customers who may be temporarily closed.
However, if your restaurant is still open for takeaways, you can use local search to tell customers that the dining in is closed, but the kitchen is still open.
In addition, Google has begun to display the operating status attributes of the store in the “Map.”
Large distributors, wholesalers with different in-store departments, and agencies can use GMB to schedule auxiliary hours, as shown below.
Use This Function To Update As Needed:
- Department time.
- Senior time.
- After driving for a few hours.
- delivery time.
- Takeaway time.
- Visit time.
- Pick up time.
Don’t forget to use any relevant or timely information to update the “Q&A” in the GMB business materials, such as:
- Turn off or change the number of hours.
- Refunds and exchanges canceled events ticket
- Email and Call volume and await hold up.
- Change the appointment program.
- Increase health and safety measures in steps.
- Change the service provided.
4. Update Event Status
If there is an event, always make sure to use the event mode. EventStatus is a new type of architecture that allows users to understand the current status of scheduled events.
Attributes include:
Step 1:
Canceled Event: The event has been a drop
Step 2:
Moved Online Event: The event has been moved to the online domain
Step 3:
Postponed Event: The event has been postponed. The new date will be confirmed.
Step 4:
Rescheduled the Event: The event has been rescheduled to the new and old date.
Step5:
Scheduled the Event: Everything will go according to plan.
You can use event maps on the website to get event information from company profiles, or you can get event information from external sources (such as Facebook, Event Bright, and MeetUp).
5. Check your Ads
Be sure to check your ad to identify the following:
Automatically update the working status (“temporarily closed, etc.”).
- Expected or suggested changes to business hours.
- Pending or proposed property changes.
- Pending or proposed changes to company information.
- Any other indicators, such as update or quote date.
- Advertising is disabled.
6. Track Google Trends
Track recent Google trends to understand changes in research interests and behaviors in keywords and topics related to your brand and industry.
Analyze the keywords that are most useful to your business and see the impact of search queries on these elements.
Then understand the website performance to the conversions of users during that time period, and update precheck and reports to reflect the impact of COVID-19.
Reminder: ExplodingTopics.com can display popular or “explosive topics” in Google Trends data. This is useful for market research and the discovery of new business areas.
7. Optimize For Voice Search & Mobile
We live in a world where users keep asking questions, and even if consumers ask for digital assistants, your brand needs to provide answers.
In inclusion, Your website should be optimized to provide answers to common questions about products and business services.
To see what to include, check your internal search statistics and analytical data to understand the representative questions ask by people regarding your business.
Also, use third-party tools, people will also ask Google (PAA).
