101 Social Media List 2023: You Can’t Overlook

With the advent of new social media apps, figuring out where you should spend your money and time is troublesome. Should you exploit every single app’s potential or target your customers on only a handful of them? This confusion will get clear as today we’ll discuss the list of social media sites and how you can decide which apps work best in your favour.

In recent years, social media sites have engrossed people’s attention more than ever. The thriving journey of these sites has made them the apple of the eyes of business organizations as well. No wonder people today spend 151 minutes on social media daily, as per Statista reports for this year. Furthermore, the same source states that:

• 86% of the professionals in social media marketing have seen tremendous growth in their business exposure with integrated tools.
• 76% of marketing professionals reported growth in web traffic. 

So if you’ve lost count of how many social media sites there are that can fetch engagements and clientele for your business, you must scroll down to see the social media list and read this article till the end.

Bright Side Of Social Media Promotions

Although business operations are handled within the office premises, today, its marketing is done through social media. On this note, here are five key benefits that can uplift returns for business organizations.

• Provide Networking Opportunities: There is no better solution that can provide business organizations with an abundance of networking solutions than social media sites. That’s why marketers are keen to know social media lists so that they can segregate the best platforms for generating over-the-top returns from businesses.
• Establish Thought-Leadership: Another reason why social media sites have to be a go-to option for businesses is to establish thought-leadership among their respective niche categories. Businesses that keep up with social media presence actively attract more customers in comparison to those that don’t.
• Makes Sales Process Efficient: Social media apps provide ample opportunities for business organizations to make the sales process efficient. From deal/offer announcements to product launches, social media sites can assist in acquiring interested prospects for everything. Furthermore, social media marketplaces make it easy to display the offerings impactfully.

• Real-Time Customer Interaction: Real-time interactions with customers have a more positive impact on them. This is the reason socially active businesses have seen much-expanded reach and generate higher returns. In addition, if queries from prospects are handled well in time on social media, it increases the chance of sales.
• Utilize Optimum Opportunities: In today’s era, it is inevitable to be informed about ongoing and upcoming trends. Social media is no less than a news channel when it comes to sensing upcoming opportunities. For instance, the news about Twitter changing to X was widely out on Twitter itself.

Every business firm is looking for a social media list that can be put to use to gain advantage over their competitors. Here is the list of social media sites with high DA and high PA sites:

List Of Social Media Sites 2023

Newly Budding Social Media List

But should you advertise your business on every single site on this social media list? The simple answer: no. To keep it simple for you to decide which sites from this list of social media can work the best for you, this article explains a handful of them. So read further to explore more about the top 15 sites from our social media list.

Top 15 Social Media List Based On Monthly Active Users

1. Facebook

• Monthly Active Users: 2.96 Billion
• Year of Launch: 2004
• Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz & Chris Hughes

With almost 3 billion users checking in monthly, Facebook Marketplace offers splendid opportunities for businesses. To stand out in the race, you can use Facebook to amplify your brand name with enthralling video content (both short and long-form videos), image posts, organizing events, ads, etc. Not only that, Facebook Business Page provides you ample opportunities to maintain a bond with your audience and answer their product or service-related query even from groups.

Plus to that, Facebook Ads Manager, Facebook Chatbot, and Facebook Pixels help you target different groups of audiences with highly engaging and relevant post formats.

2. YouTube

• Monthly Active Users: 2.2 Billion
• Year of Launch: 2005
• Founders: Chad Hurley, Steve Chen & Jawed Karim

The second most popular social media platform that is profoundly known to be the most used video search platform, YouTube, has more than 2.2 billion active users. If this reason isn’t enough for you, YouTube has engrossed people so much that for the past few years, people have reportedly spent over 1 Billion watch hours on the platform. You can use this platform for advertising purposes and for delivering public reviews about your product/services. YouTube reportedly garners most of its views and users in the US, India, and Japan.

3. Instagram

• Monthly Active Users: 2 Billion
• Year of Launch: 2010
• Founders: Kevin Systrom & Mike Krieger (Presently owned by Meta)

With the perfect blend of reels, infographics, images, and videos, Instagram has become a favorite place for youngsters to spend time on. It creates a splendid choice for B2B and B2C connections, and is thus, a part of this social media list. To target diversified groups, there are many ways to keep your audience hooked with IG stories, polls, and reels.

Whether an e-commerce store owner or an influencer, you must use Instagram to generate ROI with its exquisite features.

4. WhatsApp

• Monthly Active Users: Million
• Year of Launch: 2009
• Founders: Brian Acton, Jan Koum (Presently owned by Meta)

WhatsApp is used for business purposes a dime a dozen these days. It proffers features that boast business networking, such as sharing locations, emails, catalogs, promotional messages, images, videos, group formations, etc. It also offers a wide range of consumer-oriented benefits, like sharing QR codes and payment integration methods that have made it easy to shop. With WhatsApp, businesses can drive engagement, app installs, reviews, orders, etc.

5. X (Twitter)

• Monthly Active Users: 354 Million
• Year of Launch: 2006
• Founders: Jack Dorsey, Noah Glass, Biz Stone & Evan Williams

Maintaining a repo of a buzz-creating platform, X (formerly Twitter) has encapsulated a wide range of audiences for any niche category. It provides ways to talk about trending topics and businesses to make themselves a trend. Over 53% of the platform users are inclined to buy from new businesses. If you’re considering advertising on this site or social media list, you must be an X Premium (Blue) Subscriber to generate revenues. 

6. We Chat

• Monthly Active Users: 1.3 Billion
• Year of Launch: 2011
• Founders: Tencent Holdings Ltd.

We Chat possesses all the potential to be on this list of social media platforms. Its multi-functional nature has made it garner a community of users as huge as 1.3 Billion, as per Statista. From showcasing your product/service portfolio to holding up with customer inquiries to running ads, We Chat is a full-proof marketplace that businesses can use to target audiences in China and US as it rakes in most users from these two demographics.

It must be noted that We Chat is not currently accessible to Indian users. Not only businesses but influencers too can boost their fame with this platform, especially those who consider themselves gaming pros.

7. TikTok

• Monthly Active Users: 1 Billion
• Year of Launch: 2010
• Founders: Zhang Yiming (Presently owned by ByteDance)

We all became well-versed with TikTok during the pandemic, right? Its features such as background music, filters, lip-sync, etc. made it one among the most profoundly used sites. TikTok is worthy to use if you can captivate your audiences’ interest with 3 to 10 seconds short videos. The app has seen tremendous growth before the ban.

It must be remembered that TikTok is banned in several countries. So you need to check before investing in TikTok marketing whether it’s available for your target audience.

8. LinkedIn

• Monthly Active Users: 950 Million
• Year of Launch: 2003
• Founders: Reid Hoffman & Eric Ly

With a community of around 950 Million users, as per the platform’s own report, LinkedIn secures a place in this list of social media sites that are extraordinarily popular. It is an avant-garde alternative for B2B and B2C connections. The central focus of LinkedIn is to serve as a common point of communication between recruiters and professionals. Plus to that, it also proffers content-sharing features helping businesses to create a buzz of their name.

9. Viber

• Monthly Active Users: 800 Million
• Year of Launch: 2010
• Founders: Rakuten Inc.

Much like Whatsapp, Viber (also referred to as Rakuten Viber) is also a splendid choice from social media list that can help businesses elevate their ROI. The platform reports over 70 million interaction engagements every hour from its users. With features like ads, chatbots, and funnel marketing, this instant messaging app can muck in with businesses to generate an over-the-top return on investment.

10. Telegram

• Monthly Active Users: 640 Million
• Year of Launch: 2013
• Founders: Nikolai & Pavel Durov

Telegram was out when the debate regarding WhatsApp’s privacy policy surfaced. Now it has secured a place in this list of social media sites that have grown its user base enormously. Although a decline in its monthly active users has been witnessed recently; it presently has 8.7 per cent of the global population as active users in January this year, Statista reports. It resembles the same features of one of the most used social media sites we discussed earlier. Right! WhatsApp it is!

11. Pinterest

• Monthly Active Users: 444 Million
• Year of Launch: 2009
• Founders: Ben Silbermann, Paul Sciarra & Evan Sharp

Pinterest is an optimum platform that proffers dual benefits for businesses. First, it provides an opportunity to generate backlinks via image submissions. Secondly, the Pinterest community constitutes users who pin’ images with purchase intent. So businesses can boost their SEO and ROI simultaneously. If your business focuses on women’s essentials, apparel, and accessories, you must go for Pinterest because the majority of its users are females.

You must leverage Pinterest advertising formats to serve different audiences. If you’re considering investing in Pinterest marketing, you must know how much Pinterest advertising costs.

12. Quora

• Monthly Active Users: 300 Million
• Year of Launch: 2009
• Founders: Adam D’Angelo & Charlie Cheever

Quora is a must-use platform for business owners who deal in the education sector, banking sector, digital marketing, real estate industry, e-commerce industry, etc. In short, this platform opens a hub of opportunities to build a connection with your audience by resolving their queries about a product, experience, brand, procedure, or update. With that in mind, you must know that, till date, over 4 lakh topics have been discussed on this social media site. It offers splendid opportunities to build thought-leadership among the audience in almost every niche category.

13. Reddit

• Monthly Active Users: 1.7 Billion
• Year of Launch: 2005
• Founders: Steve Huffman, Aaron Swartz & Alexis Ohanian

With Reddit, businesses can reach users by sharing insights and trending news. It has a community as huge as over 1.7 Billion users, as per the reports of Statista. The main center of attraction that runs Reddit is engagement via publicly accessible forums, known as ‘subreddits.’ Be certain not to talk all about promotions because Reddit rubs through it. If done within the guidelines, this platform of our list of social media sites assures optimum ways to drive engagement and traffic to businesses.

14. Snapchat

• Monthly Active Users: 375 Million
• Year of Launch: 2011
• Founders: Snap Inc.

This year Snapchat reportedly garnered 375 Million monthly active users. As per Statista, the social media site witnessed an escalation of 14 Million daily active users recently. This indicates how steadfastly this platform is accelerating to elevate its features and offerings to its audience.

With features similar to Instagram and Facebook, Snapchat has made sharing videos and images enthralling. Lately, Snapchat emoji meanings spread like a buzz among netizens. If your target audience is youth, then Snapchat must be a part of your social media list for marketing.

15. Threads

• Monthly Active Users: 100 Million
• Year of Launch: 2023
• Owner: Meta Platforms

Threads has witnessed an incredible journey just in a brief time after its launch. The platform allows sharing links and images with up to 500 characters and videos as long as five minutes. It shares parity with Instagram and X (formerly Twitter) and serves as a channel of communication among its users.

Threads have garnered 100 Million users globally in no time, as per Statista. The enhanced AI integration supports the app with self-generated image descriptions and editable Alt Text. If you’re pondering upon the idea of expanding to a new site of this social media list, consider Threads.

At Last

Social media has become an inseparable part of our lives. No wonder everyone, from influencers to business organizations, are in the race to mark their distinctive identity on social media platforms. If you, too, are willing to start your social media journey or expand your reach, consider the list of social media given in this article.

It’s always better to be familiar with the range of features a social media platform proffers before you step into it. For one thing, you save your money, and secondly, you can strategize better how to utilize these platforms in your favor diligently. The above article has enlisted social media lists and provided a brief-up about a couple of such sites that are used a dime a dozen globally. Hope it helps!

Need Help With Social Media Marketing? Mind Mingles Is At Your Rescue!

Social Media Marketing (SMM) is not a piece of cake. Given the cut-throat competition, the scenario is much more perplexing than it previously used to be. In such a vast pool of social media lists, anyone can lose the plot to figure out which social media platform to put their money in. If you’re sailing a somewhat similar boat, then Mind Mingles is always at your rescue. 

We’re professional social media optimization services providers who can assist you no matter in which industry you work. With more than nine years of experience, we can fetch impressive results for your business, that too, organically. So why are you waiting? Get in touch with us now!