Social media is becoming a more regular part of the lives of the general public. Since everyone has it, it makes sense that people are looking for ways to make the most out of this powerful tool. If you’re the type of person looking to boost your online presence, here are six ways to start growing your online presence.
1. SMART Goals
Before launching any social media optimization campaign, you should set some goals first. Any SMO company India businesses or customers should trust should know the concept of establishing goals. However, setting goals is the first step. The next one is to make sure that the goals that you’ve selected for yourself are SMART.
If you aren’t aware of what it is, SMART goals are an acronym for Specific, Measurable, Attainable, Relevant, and Time-Based. Here’s what each of these means for your goal-setting:
Specific: Your goal must not be vague. Goals such as “to succeed” are too vague to put into action.
Measurable: If your goal is to have a more substantial presence on Instagram, what would you count as a more significant presence? Is it the number of followers or engagements? Make your goals measurable.
Attainable: You have to be realistic with what you’re able to achieve. Although you should undoubtedly challenge yourself, you shouldn’t do that if you’re going to set yourself up for failure.
Relevant: If you achieve your goals, will they make sense in terms of your values or long-term goals?
Time-Based: You can’t wait forever, so creating a time-based goal should give you a deadline to aim for that would light a fire under you.
Having SMART goals when you’re working on your social media presence will help you not freestyle your way into improving your online presence. You’ll have actionable steps after setting your goals, which means it will be easier for you to achieve them.
That’s why, before you start applying any strategies, it’s best that you devote some time towards a goal-setting session to ensure that you have actual SMART goals.
2. Know Your Audience
When you’re creating your social media strategy, you should have a specific type of audience that you’re targeting when creating your content. Someone who doesn’t have much marketing experience would probably want you to aim for a generalized audience. However, it’s better for your social media and your business to have a specific type of audience in mind.
Knowing your audience will allow you to be more strategic with your social media. It enables you to have a more practical approach to your social media strategy instead of posting whatever you can on the platform.
If you don’t have a defined target audience yet, there are several things that you need to look into if you want to develop one.
First, start by looking at your current and previous customers. What is one quality similar between them and organizes those together to create a profile on them?
After figuring out which group of people are frequent customers in one segment or another, you can also think about who your target audience is different. Your target audience should be the people who benefit the most from your offer with your product or service. Knowing your benefits would help you figure out who would be the ones to value those benefits.
Now that you have more data, you can start creating an image and description of your target audience. When you collect demographic data on your current customers, you can start getting a better picture of who your audience is. You can recall this client persona multiple times to remind you who you should be crafting your messaging for.
3. Pick The Right Platforms
Social media is an undeniably powerful tool for many businesses and individuals, which is why many people work on their online presence. However, there are also all sorts of social media platforms cropping up nowadays. It can be challenging to find the time to create content that best fits all of these platforms at once. However, the secret here is that you don’t have to.
You can be picky with the social media platforms you choose to pay attention to so that you’re not having to churn out content that isn’t necessarily aligned with your business or image.
When judging which platform to be on, you have to ask yourself three questions:
- What do I want to achieve with social media? (Look at your SMART Goals as a reference.)
- Where is my target audience hanging around on the Internet? Knowing your audience, as stated previously, is a massive part of this.
- What content am I most likely to make/am currently making?
When you pair all these three together, you can start narrowing down on the social media platforms you should pay attention to. However, if you want to choose the biggest social media platforms to get started before you go on a more in-depth search for narrowing down the social media platforms that you’re on, here are four excellent platforms to start with:
- Facebook: This platform has over 2.7 billion users now.
- Twitter: One of the best ways to engage with your audience is on Twitter.
- Instagram: Great for product-based businesses, but other companies thrive here too.
- LinkedIn: One of the best platforms for Business-to-Business (B2B) transactions.
Once you’ve narrowed down the platforms, it will be easier to know how to manage your resources, from time to money.
4. Add Your Icons On Your Website
When investing in digital marketing, you should have an omnichannel approach because you don’t want to put all your eggs in one basket. With that said, any person who’s involved in digital marketing should have a website of sorts, no matter how simple it may be. It serves as your headquarters of types on the Internet, aside from your social media.
With that said, if you’re going to have a website, you have to remember to add links to your social media platforms on your website.
Adding icons of various social media platforms that link to your accounts at the footer or header or wherever you want on your website can drive traffic to them.
Besides that, you can also add social sharing buttons after every post you may make on your website. It can help entice people to share your content on social media. Therefore, growing your social media presence anyway.
5. Interact With Your Followers
Social media makes it easier for customers to reach businesses in more ways than one. However, companies also do the same for their customers.
With social media, you can interact with your followers to create a community with them. It will build stronger relationships between you and those who support your business. Aside from that, it will help a positive brand image if you learn to interact with your followers. Your reputation would then precede you.
Social media can also help serve as a faster customer service method that’s easier to access customers and faster to go through as a customer service representative.
6. Organize A Contest
A quick and straightforward way to get more eyes on your social media account would be organizing a contest. For social media contests, some platforms are better than others when it comes to organizing online tournaments. LinkedIn is a no-go, but contests are pretty standard on Instagram, so if you have an account there, that’s a good idea.
Contests can help get more Followers, Likes, and more engagement in your social media accounts.
These six things are but a few of the many tricks, tips, and strategies out there that will help you boost your online presence. However, most of these are foundational knowledge that you can keep in mind for a long time.
With that said, if you want to work on boosting your online presence, you have to make sure that you are patient. It’s not going to be a fast process, but applying the ways in this article will surely help get you on the right track.
