Managing to attract an audience through links you inserted in an article online can be a great way to increase sales as a business, but it can at the same time be a fairly difficult process if you’re not sure what you’re doing.
The thing is, there are many parameters you need to take into consideration to make your content attractive and the links you have planted in it viable.
For example, the quality of the text itself would certainly be the first area of concern you’d want to get interested in. No matter how optimized the text is and how many keywords you’ve planted in it, making your reading audience interested can be a tough prospect if the text is difficult to read, or worst of all – boring.
Then there’s the question of search engine ranking, of course, that you need to address by importing popular keywords as well as optimizing titles accordingly.
In this article, we’re going to talk about some ways you can create backlink-creating content that will not only manage to catch the attention of your audience hook, line, and sinker but also make them interested in making a purchase when they do land at the page you linked back to.
1) Make Infographics and Visual Articles
And by ‘visual articles’ we mean articles that are supported by colorful, easy-to-follow visuals.
The saying goes ‘a picture is worth more than a thousand words’, and it’s as true with content marketing as it is with anything else.
The thing is, no matter how well-written and informative it is, a plain text with nothing more than a block of text won’t be able to capture the attention of an online audience as well as an article with some interesting visuals to go with it.
As you probably already know, the Internet-browsing audiences are notorious for their impatience and short attention spans, so as an online marketer, it is always your aim to capture the attention of a new visitor with either a smart title with a hook, or an interesting picture that showcases the topic of the article, or ideally – both.
Now, using infographics can be an excellent way to do this.
Rather than just giving your audience a slab of text to sift through, add some custom-made images relevant to the topic at hand where you explain something in simple terms. This way, even the text surrounding these interesting images will appear easier to swallow to your average reader.
2) List Posts
Us humans like order.
If things aren’t in some sort of easy-to-understand order, we get annoyed, which is why we seek to restore order where there isn’t one.
The same goes for Internet articles. Those offering pieces of advice on this topic or another are much easier to follow if they follow some sort of integral structure. This both gives the reader the confidence that they will be able to understand and maybe use what is being written, and also tells them that the writer is also confident enough in what they have to say so that they organize a list around it.
Listed articles can be a great structural tool for both writing them and posting them, as titles such as ’10 Things to Take into Consideration When building a Cottage‘ can be an excellent source of inspiration for someone who wants to take a stab at building their cottage, but don’t feel confident they understand the implications of it thoroughly enough.
Producing titles and articles like this regularly, however, does require some skill and practice, so if you don’t think you have the time and the patience to do this on your own, you can always get an SEO company onboard to help you out. For folks from Australia, an SEO business from Sydney , along with many others, does this routinely.
3) Write In-Depth Guides
Following a similar vein as the listed posts from above, in-depth, or ultimate guides for doing something are also a beloved category of written content on the Internet.
Strangely enough, even though people on the World Wide Web tend to be fairly impatient when it comes to reading articles, they do seem to tune in more readily when in-depth pieces are in question, regardless of their size.
To be fair though, you probably won’t get as many views with these articles as with the listed ones or with some other type of more easily-consumed, bite-sized content, but the folks that are willing to read through your in-depth analysis of something are more likely to visit backlinks you place in the article and buy something off of your website.
4) Update Old Content
Many online marketers completely fail to understand and recognize the value of old content.
While some of the old content is topic and is tough to update without changing something like 80% of it, chances are – many of the articles you posted can be updated fairly easily by simply changing the title or adding some new pieces of relevant information to the old stuff.
Perhaps more importantly, nothing is stopping you from adding new links that you deem important for your website, which can make all the difference when it comes to how many visitors that particular article gets you monthly.
All in all, creating backlinks regularly takes a bit of inventiveness, creativity, proper Local SEO Agency, as well as simply reusing some of the old stuff you have. As long as you can keep up creating new exciting content and optimizing it according to the suggestions from above, you’ll be in a position to secure large audiences regularly.