So here we have the most awaited announcement from Google. The #1 search engine declared in the past that it’ll be bringing another core update soon, and it did so on 15th August this year. Google August 2024 core update has been launched and will take about a month to completely show its influence over the search rankings.
What Is Google August 2024 Core Update?
| Name: | Google August 2024 Core Update |
| Launched On: | 15th August, 2024 |
| Roll Out: | Will take a month to roll out completely |
| Purpose: | To improve the search results by demoting low-quality content crafted only for SEO. |
| Applicability: | This update is applicable on a global level to multilingual sites as well. |
| Penalty: | There isn’t any specific penalty; this update rewards the useful content, consequently lowering the ranks for low-quality results. |
| Core Update: | This update is a core update |
| What To Do: | Stay updated with Google Search Status Dashboard, and review your site ranking after a week of roll-out completion. Improve your content if your ranking gets affected adversely. |
This core update is released to avert low-quality content from ranking on search engines, boosting the rankings for valuable and insightful content.
Explanation
Google has always been keen to provide users with useful, original, and high-quality worthy content that resolves their queries or matches their search intent. However, many site owners use malpractices to confuse the search algorithms and ditch them with SEO-focused dodgy content. Thus, the platform goes the whole nine yards to serve the users with the best web results.
This time too, it has been monitoring search results and looking into the feedback of the people who raised issues in the quality of content available on the platform. To resolve it all, Google announced the rollout of its August 2024 core update that is set to demine the search engine rankings of inferior-quality content.
Google also states, “This update also aims to better capture improvements that sites may have made, so we can continue to show the best of the web.” This highlights that it’ll keep on evaluating any improvements in the website and its content – which is an ultimate hitting point of leverage.
Google also updated its core update guidance web page – click here to read.
What To Expect : For SEOs
One thing is confirmed, poor-quality, duplicate, and valueless content will see a dwindle in its SERP positioning with this recent declaration of Google.
SEOs should be aware of the ongoing glitch in Google’s search systems about which John Muller posted on Twitter. Here is the picture for you:
Google at present, is working on this issue. However, it has clarified that this has nothing to do with the August 2024 core update. So it must be noted to not go into rapid actions of taking down everything; rather Google suggests to wait until the update is fully rolled out and completes a week.
- Keep a tab on Google’s Search Status Dashboard for updates.
- As Google’s systems are getting better day in and day out, it emphasizes on creating user-friendly, people-first content that can rank better. So if any of your content isn’t ranking well on SERP, make sure to audit it.
- After a week passes by (after roll-out completion), check and compare previous and current search rankings to evaluate your content performance, and make necessary changes.
Ever since the March 2024 core update was released, there has been a drastic shift in the search engine rankings of several sites. It affirmed to bring down the non-relevant, only SEO-focused content by 40%. As a matter of fact, many site owners are still struggling to optimize their sites and content for enjoying their previous positions again. The ultimate resolution of proper quality search results comes down to helpful content, for which the world’s No. 1 search engine has been launching various updates including its Helpful Content Update in 2023.
Conclusion
To conclude, the Google August 2024 core update is directed to refine its search results and take out any content whose quality has been compromised just for the sake of SEO optimization. Only time will tell how powerfully this core update will take over the existing SERPs. The recent core update will roll-out fully within a month and is different from any average core update. Not to mention that Google has specifically said that this update will add to the continuation of its system updates.
