March 10, 2021

suomy
SEO

How To Use Content Marketing To Increase The Visibility Of Your Brand?

“What do customers care about the most these days?” This question keeps buzzing in the mind of marketers and business owners around the world! Today, sellers aren’t only dedicated to selling. They realize that the secret to a flourishing business is in acquiring leads and nurturing them to the extent where they are finally convinced to buy again and again from you. This strategy is called Content Marketing, which is very different from ‘in your face’ advertising that customers find annoying. According to GlobalWebIndex, 47% of internet users have installed an ad-blocker today. It means that there is less chance of your ads even reaching the prospect. On the other hand, PointVisible’s research shows that 60% of B2C marketers are now committed to content marketing. The statistic is enough to persuade business owners to steer their efforts to tried and tested content strategies.  However, the road to success with creating valuable content is not an easy one. Marketers face many challenges, some of which are getting engagements, calculating ROI beforehand, and posting consistently. If you wish to have a clear, workable plan for effective marketing through content, then you are in the right place. We will recommend you some of the best Content Marketing strategies that will tremendously help you with brand visibility and, ultimately, skyrocketing success! 1. SEO Optimized Blog SEO and content go hand in hand. It’s not possible to succeed with only high-quality content if there is no traffic on your website. Neither it is possible to procure leads with traffic alone unless you provide great value to the visitors with your content. An SEO optimized blog on your business website works wonders to drive traffic.  As we all know, keywords drive traffic from search engines. If you search for the relevant keywords in your niche with the help of tools, you will get a long list of main, LSI, and long-tail keywords. It is not possible to stuff all of them on your home page. However, you can do it quite effectively on your blog by writing keyword-rich blog posts on topics that might interest your target customers. A properly optimized blog post will help with the ranking of your website, making your brand visible to the target clients. As reported by Ignite Visibility, the top 3 results get half of the clicks on the search engine result page. 2. A Website Optimized For Mobile Conversion To reach the three billion mobile phone users around the world, your website must reformat itself if someone is browsing it on their mobile. As people today are generally impatient and stressed out, their website’s experience should be user friendly and fun. This is one of the key elements of an effective marketing strategy.  If you skip this step, your visitor will feel the friction while browsing your website, which is a potential hindrance to conversion. You can integrate features such as larger buttons, autofill forms, location detection, and the option to checkout as a guest to make your website optimized for devices.  3. Offer Real Value With Valuable Content Valuable content will procure leads, bring sales, besides being way more cost-effective than ads. Content Marketing generates 3x the leads and Demand metric Statistics reveal that it costs 62% less than outbound marketing. Easier said than done, providing such a value to your customer with content that he is convinced to stay is a hard target to achieve. However, we have several examples of brands with a large social media following and heavy traffic on their website. How are they able to nail that? With relevant, engaging content, for sure! Take the example of Investopedia. Whenever we are confused about a financial term, our search on Google almost always leads us to an Investopedia link. They are doing a fabulous job at simplifying financial terms and educating the general public about financial matters in simple English. They make complicated topics a breeze by giving real-life examples and concise definitions. 4. Guest Posting Writing guest blogs on other websites is an effective inbound marketing strategy that will undoubtedly bring loads of success for your business. It is a form of content marketing that brings quality backlinks, builds your credibility as a niche expert, generates leads, and gets the desired visibility for your brand. It will also help you build relationships within your niche.  Besides creating content for your own website and social media platforms, post blogs on established websites to get some incredible benefits for your brand.  5. Interact With Potential Customers Communication with your customers is essential to build trust and loyalty. Your customers should feel that you are very much there to listen and respond to their questions and feedback.  According to the Go Gulf Report, 93% of marketers agree that interactive content is effective. This year, as many as 88% of marketers will create 10-30% of content that is interactive. Once, McDonald’s Canada carried out this strategy in a fantastic way and interacted with their customers by answering almost 10,000 questions by customers. Their chief marketing officer Joel Yashinsky revealed that it helped them bring immense trust, and the customers loved the transparency of the brand. 6. Share Your Brand Story Via Video Content Statistics by Cisco reveal that video will represent 82% of all internet traffic by 2021! Therefore, ignoring video content in your content marketing must be the biggest mistake you ever made. People love to watch videos. Even more than that, they love to hear and watch stories. Stories of how a brand took shape, how it got successful, how a person gets to the stage where he is today, and what challenges he faces in his day to day life. All this is too intriguing for the general public, and they really get major inspiration from these stories. Entrepreneur and a famous internet personality, Gary Vaynerchuk, also known as Gary vee, is an excellent example of how storytelling via video can make a person famous. He tells his life story, struggles, and business

Digital Marketing

8 Simple Reasons Why You Need An Online Marketing Strategy

Because of the evolution of modern technologies both small and medium-sized businesses are trying to keep up, and doing everything that they can to stand out from a growing online marketplace.  So, although you’ve received a lot of daily traffic to your website, it wouldn’t amount to anything unless you convert your prospective leads into sales.  Here are the eight simple reasons why you need an online marketing strategy so that you can grow your business in the long run.  1. Customers Are Going Digital The internet is vital because more and more of your customers are going online. Approximately 4.2 Billion people are already on the internet, and it’s a fantastic opportunity for you to reach out to leads that are searching for your business.  There are billions of users online just waiting to find your brand or businesses. People these days utilize the internet to look for different types of information. They’re regularly doing searches to look for relevant information about a brand, business, product, and services.  With an online marketing strategy, you can reach out to interested leads.  According to a top online marketing agency, “As a marketer, you want to reach out to your prospects in the place where most of the shop, work, look for entertainment, and so on. That place is the internet. Even if you’re a local business, most of your audience is online. Having an online marketing strategy is valuable for your business as it connects you with people who are likely interested in what you have to offer.” 2. Cost-Effective Tactic Having an online marketing strategy is a cost-effective strategy that you can use to promote your business, gain more leads, as well as conversions.  Not only that it’s cost-effective, but it also drives quality return on investment. Once you invest in them, you’ll get a good return in investment (ROI) in the long run.  Also, your budget is the most important aspect of your business. In marketing your business, ideally, you want to invest in cost-effective methods.  Crafting an online marketing strategy is more affordable if you compare it with other marketing methods out there.  Using advanced targeting options also make it a lot easier to advertise your business.  It’s because you’re reaching out to an audience who is interested in your brand, who are more likely to convert and provide you a good ROI in the long run.      3. Drive Qualified Leads When marketing your products and services online, you can measure your success with the percentage of traffic that you get is converted to leads, subscribers, or sales, depending on your goals.  Now, without that conversion, your traffic wouldn’t amount to anything, and all your marketing efforts will be in vain.  That’s precisely why a lot of business owners are now starting to streamline their campaigns to conversion optimization, making it a top priority before anything else.  4. Competitors Are Online Too For you to succeed, you need to pay close attention to what your current competitors are doing, and how you can learn from it, and use it to your advantage.  Think of your competitors as someone that you’re trying to beat in your field. Instead, view them as someone who is there trying to teach you with something.  When you look at what your competitors are doing, you’ll have an idea of what’s working, and what isn’t.  Now, no matter what type of business you’re in, chances are, you already have competitors who have established their web presence there.  What type of content are they using? Are they using graphics and videos, or do they blog?  What kind of brand voice do they use when communicating with their audience that makes them stand out? Do they engage with their audience well? What are the things that you feel you can do better?  Now, if prospective customers begin to start searching for businesses that are quite similar to yours, and can search for your competitor’s site (instead of yours!) then chances are, your business isn’t even running.  Your prospects won’t pick you if they don’t even know who you are in the first place.  5. Doubles Your Revenue A successful online strategy will also provide you with more conversions. The higher your conversion rates, the higher will be your revenue.  Now, companies who utilize social media to their advantage will likely generate more revenues as compared to those who aren’t even using social media marketing in the first place.  Tre response that you get from email marketing is also high. Content marketing, integrated with other marketing strategies, brings a higher response and will ultimately affect your revenues in the long run.  6. Boosts ranking and visibility Your business branding, of course, is a big one.  Businesses who tend to initiate online campaigns can position their brands higher up on search engines, are more professional with their customers, expand their reach, reach out to more markets, as they go on to build a stronger brand.  7. Easy To Monitor And Track Just like with other marketing campaigns, you need to track your digital marketing metrics.  Through these metrics, you gain an accurate measurement of your ROI, look for areas for improvement, as you work to make this better in the future.  With the right analytics tools, you can track your ad content as well as manage how your audience will react to a campaign.  You can check out the number of visitors who visit your site, the number of page views that you garner, the average time a user gets to spend on your site, your bounce rates, conversions, and a lot more.  8. Cultivates Brand Recognition Because there are a lot of channels that you can use, getting your message out there, and across brands is so much easier than before.  You can invest in a succinct campaign, build it from there, and create a distinct brand voice.  Over To You A strong online strategy will not just aim to attract any kind of traffic-

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