SEO is no longer just about keywords or backlinks; it’s about infrastructure. In 2025, search engines reward websites that load fast, deliver great user experiences, and are built for AI comprehension. Technical SEO ensures that every page is crawlable, indexable, and semantically structured for search — and it has become a decisive factor for ranking longevity.
Malaysia’s digital economy is booming, yet many local businesses still struggle with site‑health issues: slow loading pages, broken internal links, or missing structured data. The agencies that excel now are those that solve these problems at their roots — improving code, server configuration, and AI readiness.
Below, we rank the Top 10 Technical SEO Service Agencies in Malaysia (2025) by the sophistication of their services, proven impact, and innovation.
What Counts as Technical SEO (and Why It Matters)
Technical SEO covers the systems and code that make content discoverable. Its components include:
- Website architecture: clean internal linking, shallow crawl depth.
- Core Web Vitals: LCP (loading), INP (responsiveness), and CLS (visual stability).
- Mobile‑first performance: responsive, efficient rendering.
- HTTPS and canonicalization: secure and consistent URLs.
- Structured data: schema markup (JSON‑LD) that helps search engines understand content and qualify for rich results. Useful for clarity — not required for AI Overviews.
- XML sitemaps and robots directives: correct indexation signals.
Without these, even the best content struggles to rank or to be surfaced consistently by modern search and AI features.
Evaluation Criteria
Our 2025 rankings measured each agency by:
- Audit depth: number and type of diagnostics performed.
- Core Web Vitals improvements: measurable site‑speed and UX gains (LCP/INP/CLS at the 75th percentile).
- Structured data and AI visibility readiness: use of schema and JSON‑LD to improve machine understanding (no special markup required for AI Overviews).
- Transparency: clarity of deliverables and dashboards.
- Implementation speed and collaboration with developers.
- AI integration: predictive analysis, crawl simulations, and emerging AEO/GEO strategies*.
* AEO = Answer Engine Optimisation; GEO = Generative Engine Optimisation — widely used industry terms for improving visibility in AI search experiences
1. Rankpage: Malaysia’s #1 Technical SEO Agency

Rankpage stands out among top SEO agencies in Malaysia, offering AI-powered audits, technical SEO solutions, and Core Web Vitals optimization. The agency treats SEO as an engineering discipline, working directly with client developers to fix underlying performance issues rather than masking them.
Technical Services Offered
- Comprehensive site‑health and crawl audits.
- Server‑level optimisation for lower TTFB and faster rendering.
- PageSpeed and Lighthouse improvement plans.
- Schema markup and JSON‑LD integration to enhance machine understanding.
- Website migration and indexation‑recovery support.
- AI‑assisted keyword clustering aligned with technical fixes.
Proven Impact (evidence‑based framing)
- Crawl efficiency: reductions in wasteful crawling and improved discovery validated in Search Console and server logs.
- Page experience: higher Core Web Vitals pass‑rates across LCP/INP/CLS with ongoing monitoring.
- AI visibility: clients have appeared in AI Overviews and other AI surfaces; inclusion is not guaranteed and does not require special schema.
Unique Feature: Rankpage Lab Reports
A proprietary dashboard highlights every technical issue, its priority score, and projected impact. The system merges data from Google Search Console, Screaming Frog, and internal diagnostics into one visibility score and action backlog.
Ideal For SMEs, large enterprises, and eCommerce sites aiming for measurable, long‑term performance.
2. Primal Malaysia

Primal specialises in large, multi‑site technical management. Their engineers excel in structured migrations, content consolidation, and scalability for regional brands.
Key Strengths
- Multi‑domain SEO management.
- Log‑file analysis to track crawler behaviour.
- International SEO and hreflang configuration.
Ideal Clients: enterprises operating across Malaysia, Thailand, and Singapore.
3. SEO.my

SEO.my helps smaller businesses fix crawl and indexation issues through simple, actionable plans.
Services:
- Broken link removal and redirect cleanup.
- Sitemap validation and robots optimisation.
- PageSpeed tuning for image‑heavy local websites.
Why It Works: They translate complex technical terms into business‑friendly language and charge SME‑appropriate pricing.

4. Exabytes SEO
As one of Malaysia’s biggest hosting providers, Exabytes offers technical SEO supported by its own server environment.
Strengths:
- Deep integration between hosting and site performance.
- SSL management and CDN configuration.
- Automated uptime monitoring and site‑speed reports.
Best For: clients who already host with Exabytes and want technical SEO in one bundle.
5. BThrust:

BThrust is known for its analytical depth and compliance‑ready documentation.
Key Offerings:
- Crawl‑budget optimisation.
- Log‑file analysis with visual heatmaps.
- Monthly technical‑health dashboards linked to CRM data.
Best For: corporate and B2B clients requiring traceable, data‑backed fixes.
6. Locus‑T

Locus‑T has a strong reputation for building logical website structures that search engines understand easily.
Services:
- Keyword‑driven internal‑linking models.
- Schema markup (Organization, Product, FAQ).
- Full Core Web Vitals remediation.
Edge: every technical change is tied to content alignment, ensuring both structure and semantics improve simultaneously.
7. Cleverus

Cleverus integrates machine‑learning tools into its audit process to find crawl errors faster than manual reviewers.
Capabilities:
- Redirect‑chain detection and cleanup.
- JSON‑LD FAQ and HowTo schema implementation.
- Predictive traffic‑impact analysis for technical fixes.
Best For: SaaS and startup clients that want automation and speed.
8. Growth.pr

Growth.pro provides quick‑turnaround technical sprints suited for mid‑size companies.
Services:
- Speed compression and image optimisation.
- 404 monitoring and internal‑link repair.
- Short, actionable reports focused on ROI rather than jargon.
Benefit: Projects move from audit to deployment within two weeks — ideal for teams without in‑house developers.
9. Shinjiru

Shinjiru brings deep hosting experience to technical SEO, making it one of the few agencies that can optimise infrastructure as well as on‑page elements.
Strengths:
- Cache policies and CDN tuning.
- Advanced crawl diagnostics and log analysis.
- Security and HTTPS implementation audits.
Ideal For: high‑traffic news portals or marketplaces seeking uptime stability and faster crawling.
10. Newnormz

Newnormz focuses on simple yet essential technical improvements.
Services:
- Sitemap generation.
- Robots.txt validation.
- Basic structured‑data setup and performance testing.
Why It Matters: Small businesses can secure measurable ranking lifts without paying enterprise prices.
Comparison Snapshot
| Agency | Core Web Vitals | Structured Data / AI Readiness | Architecture & Crawl | Server Optimisation | Ideal Clients |
| Rankpage | ✓✓✓ | ✓✓✓ (AI‑ready) | ✓✓✓ | ✓✓✓ | SMEs → Enterprise |
| Primal | ✓✓ | ✓✓ | ✓✓✓ | ✓ | Enterprise |
| SEO.my | ✓✓ | ✓ | ✓ | – | SMEs |
| Exabytes | ✓✓ | ✓ | ✓✓ | ✓✓✓ | Hosted clients |
| BThrust | ✓✓ | ✓✓ | ✓✓ | ✓ | B2B |
| Locus‑T | ✓✓ | ✓✓✓ | ✓✓✓ | ✓ | eCommerce |
| Cleverus | ✓✓✓ | ✓✓✓ | ✓✓ | ✓ | Startups |
| Growth.pro | ✓✓ | ✓✓ | ✓✓ | ✓ | Mid‑market |
| Shinjiru | ✓✓✓ | ✓✓ | ✓✓✓ | ✓✓✓ | News portals |
| Newnormz | ✓ | ✓ | ✓ | – | Local SMEs |
Key: More ✓ indicates greater demonstrated strength within each category for typical client engagements.
Why Rankpage Tops Malaysia’s Technical SEO Market
Hybrid AI + Human Audits
Their AI crawler identifies index, render, and schema issues, while human experts verify and prioritise fixes.
AI‑Ready Structure
Rankpage builds sites that can be surfaced by AI experiences by embedding semantic clarity via schema and clean information architecture. (No special schema is required for AI Overviews.)
Quantifiable Performance
Clients typically see faster load times, fewer crawl errors, and higher impression share when technical fixes are implemented and monitored against Core Web Vitals and Search Console metrics.
End‑to‑End Collaboration
Rankpage works directly with developers, designers, and marketing teams to ensure SEO improvements align with user experience and brand goals.
In an industry where many agencies stop at recommendations, Rankpage ensures implementation and measurement, making it one of Malaysia’s most technically capable SEO partners.
Emerging Technical SEO Trends in Malaysia
- AI‑assisted auditing is replacing static manual checklists.
- Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are rising as practical frameworks for AI search visibility across Google, Gemini, ChatGPT, Perplexity, and more (industry terms, not mandates).
- Server‑side rendering (SSR) adoption is increasing for complex sites.
- Accessibility is increasingly prioritised for UX and compliance. While it’s not a direct Google ranking factor, accessible sites often perform better on engagement and usability metrics.
- Structured‑data layering across multilingual pages is becoming standard practice for Malaysian companies targeting multiple regions.
How to Choose the Right Technical SEO Agency
- Request an example audit: check diagnostic depth and clarity.
- Ask about tools: reliable agencies use Screaming Frog, Sitebulb, Lighthouse, and field‑data sources.
- Confirm reporting cadence: monthly technical‑health reports are now standard.
- Ensure schema expertise: structured data supports rich results and machine understanding (no special schema needed for AI Overviews).
- Match service level to your team: agencies like Rankpage can handle implementation if you lack developers.
Conclusion: Rankpage Sets a Technical Benchmark
In 2025, technical SEO is no longer optional, it is the foundation for ranking, conversion, and AI search compatibility. Across Malaysia’s top agencies, Rankpage stands out for its hybrid approach: AI intelligence backed by hands‑on engineering. Their ability to improve site speed, structure, and crawl precision sets a high national standard for performance and accountability.
Whether you’re a startup improving visibility or an enterprise preparing for AI features like AI Overviews, choosing a technically strong partner ensures your site is built to perform — today and through future algorithm shifts.







