Google has rolled out an important update: Google Business Profiles adds scheduling and multi-location publishing. These updates have made it easier for businesses and agencies to manage Google Posts without doing everything manually. These updates allow you to post in advance and publish a single post across multiple locations at the same time.
This new update was confirmed by Lisa Landsman from Google on LinkedIn. She posted, “Plan your entire week or month in advance! You can now schedule your Google Posts to go live automatically at the perfect time.” These features are designed to help businesses plan content ahead, especially during busy seasons like the holidays.
What’s New in Google Business Profiles’ Latest Update?
In this new update, Google Business Profiles adds scheduling and multi-location publishing, making it much easier and faster for businesses to manage posts.
1. Post Scheduling
Previously, all Google Posts had to be published manually. This was very challenging, particularly when you are busy or want to post at a specific time.
With this new Post Scheduling feature, you are now able to:
- Write your post in advance
- Choose a date and time
- Let Google publish it automatically
This feature will be very useful when there are festivals, sales seasons, weekend promotions or product launches. You will be able to prepare your posts ahead of time and schedule the content to be published later. You do not need to be constantly on the computer or post just in time.
2. Multi-Location Publishing
Anyone who handles more than one business location will save a lot of time with this new update. In the past, you had to make separate posts for each branch or store.
Now, Multi-Location Publishing allows you to:
- Create one post
- Select all the locations you want
- Publish it everywhere at the same time
The feature will fit well with companies that have multiple branches, such as salons, restaurants, retail shops, clinics/service centres. It makes sure that customers receive all updates at the same time without extra effort.
How to Access & Use These New Google Business Profile Features
Let’s have a look at the detailed, step-by-step process on how to use these new features.
Schedule a Google Post & Multi-Location Publishing
Scheduling Google Posts is now easier than ever. Below are the steps to help you plan you schedule your post ahead of time and manage multi-location publishing easily
- Step 1: Open Your Google Business Profile: First, go to Google and type your business name in the search bar. You can also open your Google Business Profile Manager directly. This will take you to your business dashboard.
- Step 2: Click “Add Update” or “Add Post”: On your dashboard, you will see an option that says Add Update or Add Post. Click on it to open the Google Post editor.
- Step 3: Write Your Post: Now, create your post. You can add: text, photos, videos, event details, etc. Write everything clearly so customers understand your message.
- Step 4: Select “Schedule this post”: Scroll to the bottom of the editor. You will see a new option called Schedule this post. Click on it to start scheduling.
- Step 5: Choose Your Date and Time: A small calendar and time box will appear.Pick the exact date and time you want your post to go live. This is helpful if you want to plan posts for the entire week or month.
- Step 6: Click “Schedule”: After selecting the date and time, click Schedule. Your post will now be saved, and it will publish automatically at the time you selected.
- Step 7: Copy Post “Copy the events to other profiles you manage” Screen Appears: Right after scheduling, a new screen will appear asking if you want to apply this update to other business profiles under your account. You will see: Select All – to apply the post to all your business locations or manually select specific branches (e.g., Delhi, Mumbai). Choose the locations you want.
- Step 8: Publish or Schedule for All Selected Locations: After selecting the locations, click Publish to post immediately across all selected profiles OR Click Schedule if you want the same scheduled time for all profiles.
Why are These New Google Features Important for Businesses
These new Google Business Profile features Post Scheduling and Multi-Location Publishing, are extremely helpful for businesses because they solve daily challenges for businesses and marketers. They save time by reducing manual posting, assist in maintaining consistent updates across multiple branches, and make planning easier during busy or holiday seasons. By scheduling posts in advance, businesses can publish at the perfect time, leading to better customer engagement. Overall, these features help companies stay active, professional, and visible online without extra effort.
Conclusion
The latest update shows that Google Business Profiles adds scheduling and multi-location publishing, making it much easier for businesses to manage their online presence. With these features, you can save time, plan posts in advance, and keep all your locations updated consistently. Whether you run a single store or multiple branches, these tools help you stay professional, reach customers at the right time, and maintain an active presence on Google without extra effort.
