Google has officially started rolling out its June 2025 Core Update, the second major update of the year. Announced on June 30, 2025, this update is expected to take about three weeks to fully roll out globally. As always, Google’s core updates are designed to improve the quality and relevance of search results for users.
If you run a website or work in SEO, you’re probably wondering how this update might affect your rankings. Let’s break down everything you need to know.
What Is the Google Core Update June 2025?
The Google Core Update June 2025 is a broad change to Google’s search ranking systems. It isn’t targeted at any specific website or industry. Instead, it aims to improve how Google evaluates content overall.
This update follows the March 2025 Core Update, which brought major shifts earlier this year. Google releases core updates regularly to keep search results fresh, helpful, and relevant as the internet evolves.
Google says:
“Core updates are designed to ensure that overall, we’re delivering on our mission to present helpful and reliable results to searchers.”
How Long Will the Rollout Take?
Google has confirmed that the June 2025 Core Update will take around three weeks to complete. During this time, website rankings may fluctuate. It’s common to see drops, gains, or other shifts as the update progresses.
What Should Website Owners Do?
If you notice ranking changes, whether positive or negative, Google advises that no specific action is required immediately. Drops don’t necessarily mean something is wrong with your website.
Here’s what Google recommends focusing on:
- Create People-First Content: Focus on helpful, valuable content that answers what users are searching for.
- Maintain Content Quality: Review your existing content. Ask yourself—is it original, accurate, and useful?
- Follow E-A-T Principles: Make sure your content demonstrates Expertise, Authoritativeness, and Trustworthiness.
- Update and Improve: Refresh older posts, fix thin content, and remove outdated or irrelevant information.
How Does This Compare to Previous Updates?
The March 2025 Core Update was significant, causing major shifts in rankings across industries like health, finance, and e-commerce. While it’s still early, the June 2025 update is expected to be just as impactful for some sites, especially those not aligned with Google’s content quality standards.
How to Check if You Are Affected?
Here’s how you can monitor the impact on your website:
- Check Google Search Console for drops in impressions and clicks.
- Monitor keyword rankings using SEO tools like SEMrush, Ahrefs, or Moz.
- Look at your website’s traffic in Google Analytics. A sudden dip or surge could be related to the update.
Can You Recover from a Drop?
Yes, but it might take time. Often, recovery happens after making content improvements and sometimes not until the next core update. Focus on:
- Updating low-performing pages.
- Improving page speed, mobile usability, and user experience.
- Adding more valuable, in-depth content.
Final Thoughts
The Google Core Update June 2025 is a reminder that the best long-term SEO strategy is simple create high-quality, helpful, and user-focused content.
If your rankings have dropped, don’t panic. Take this as an opportunity to review your site, improve what you offer to users, and stay committed to providing value. For those who see ranking gains, it’s a sign that your SEO and content strategy is moving in the right direction.
Stay tuned as more SEO experts and Google itself release further insights during the rollout over the coming weeks.
