So, you have decided to start a small business? Congratulations!
However, starting a business is different from making it profitable.
Here’s the thing: It is less likely for your business to drive sales if no one knows that it exists. This is where social media marketing could come in handy.
In fact, almost all small businesses were able to grow their brand with the help of various social networking platforms like Facebook, Instagram, Twitter, and more.
But if you are still not convinced how this can happen, we have listed down eight ways on how social media can help your small business grow:
1. Generating Brand Awareness
From the word itself, social media is all about connecting with people. Hence, if you want to expand your business’s reach to the people who are likely to need your products or services, then you might want to give social media marketing a try.
Doing so allows you to cultivate a relationship with your audience, who can be your potential customers or brand ambassadors.
And if you are on social media, it will be easy for them to spread the word about your products and services, provided that you offer the best product and excellent service for your customers.
What are the best social media platforms that you can use? You must create quality content on relevant social media platforms instead of having an account on every social network.
It would be best to create content that offers value and not flood your page with ads. After all, social media marketing is all about building lasting and meaningful relationships.
You can start by focusing on at least one or two social media platforms before expanding your efforts. So, pick a social media platform where most of your target market hangs out, create your business profile, and start engaging.
2. Cost-Effective Marketing
The best thing about social media marketing is that you do not have to spend a penny in order to build your business’s online presence.
All you need to do is test out some marketing techniques, and see which of them will stick. It would also be ideal to stay updated to the algorithm changes happening on social media, as this can affect your audience reach.
This is also something that we advise our clients at Mind Mingle SMO Company India.
3. Driving Leads And Reach
The most significant advantage of using social media is to generate leads for your business. It is generating high-quality leads through advanced targeting.
But how do you improve on the quality of leads for your small business?
Well, you can start by promoting gated content on social media. Make sure that your content is compatible with the interest of your followers.
Here are some helpful tips:
- Design graphics that are “on brand” and visually appealing.
- Write for the reader or your audience on social media.
- Write a CTA that generates a strong sense of urgency from your audience.
According to a study by the Pew Research Center, 69 percent of US adults are using social media. And while the majority of these adults are aged 18 – 29 years old, 34 percent of them are 65 years old and above.
This only goes to show that social media defies age barriers.
That said, no matter how young or old your target market is, you can surely find them on various social networks.
4. Cultivating Communication
Speaking of finding your target market, social media is a great way to learn more about them by establishing two-way communication. After all, being “social” means interacting and engaging with other people.
You can do this by leveraging your social media channels as part of customer service efforts. In case a potential customer has a question about your products or services, they can simply message you via Facebook Messenger.
You can also use social media to drive engagement with your audience. It can be as simple as making an online poll so that you can understand your audience and potential customers better.
Instead of focusing on increasing your follower count, what you need to do is to look for people who are interested, loyal, and engaged to your brand.
Once you build a community around your brand, people in that community will engage with one another or even help you promote your content.
You may also want to reach out to influencers and ask them to review a product or mention your brand across various social media platforms.
5. Building Rapport And Trust
Aside from engaging with your audience in order to understand your target market better, social media is a great way to establish your brand’s reputation.
For instance, did your business received an award? You can share the good news on social media.
Were you able to raise funds for a non-government organization that you support? Share it.
Are you opening a pop-up booth in an upcoming food expo? Let your social media followers know about it!
Social media allows you to humanize your brand. And when your customers know that there are genuine people behind your business, it is easier for them to build rapport with you. Mind you, customers only buy from businesses that they trust.
Try to think about the brands that follow you on social. What is so special about them? What is it in them that people wanted to follow them?
Chances are, there is something special about the content they post or how they are posting it. They have a brand personality, which means they are not just robots that constantly push out content.
A solid social media presence is not just about showcasing a product or service’s value to an audience.
It is all about making connections and experiences. The best brands often share a common point of view with fans.
6. Providing Customer Service
As mentioned earlier, you can leverage social media as part of your customer service efforts. But aside from being able to establish two-way communication, it allows you to level-up your customer support.
That’s because, with social media, the customer no longer needs to wait for at least five minutes until someone picks up his or her call. No need to wait for at least a day before someone replies to their email. And they can connect with one of your support team while on the go.
You can even take it a step higher by using chatbots to ensure that no customer inquiry goes unnoticed. Simply put, social media allows you to provide instant gratification to your customers and audiences.
Mind you, businesses that use social media to engage with customer service earn 20 to 40 percent more revenue per customer.
7. Boosting Your Other Campaigns
As a small business, it is more likely that you nurture your existing customers via email marketing. But what if you can amp it up with the help of social media?
For one, you can now share your email newsletter via social media.
On Facebook, for example, you can set up a tab or a call-to-action button that encourages your social media followers to subscribe to your newsletter.
You can also set up an exclusive Facebook Group for all of your existing customer so they can get first dibs in case you have new products coming in.
This only shows how social media is able to even the playing field when it comes to connecting with customers and audiences better.
8. Improving Search Engine Ranking
While there is still an ongoing debate about the positive effects of social media on your business website’s search engine ranking, there is no denying that there is a correlation.
According to a post by Shane Barker, as your social media share rate increases, so does your website’s domain authority.
What does this mean? When your particular social media post is driving high engagement, like comments and share, the more likely that it can help improve your website’s search engine ranking.
Luckily, there are various ways on how you can make social media posts that get more likes and shares.
9. See How Social Media Can Help Your Business Grow
With more than two billion users worldwide, there is no denying that you can reach your target market through social media. Hence, it is important that you add this component to your marketing mix.
If you are still not convinced that social media packages can help your business grow, we suggest that you read this post.
Establishing a solid online presence is not something that will happen overnight. Getting your desired results takes a lot of time and patience. It is also essential that you are consistent with your campaign.
That’s why you should maintain a consistent online presence across relevant social media platforms.
Moreover, your posting frequency also depends on the platform you are using and the kind of audience you are targeting.
- LinkedIn and Facebook: Post at least once a day, but never go beyond five posts per week.
- Pinterest: Pin around 11 pins per day
- Twitter: There is no limit. Tweet as much as you like
Better yet, scour the Internet for a social media marketing tip or two that you can implement. And then see how it can help improve your business’s bottom line.
10. Balance Your Sales Pitches
The very nature of social media is to win over sales. That’s why there is no wonder that social media networks have turned into full-blown marketing channels.
Those that use the sales approach have no hesitations about the fact that they wanted to pitch you their products and services. It is direct and straightforward, in a way that they are letting people know what they are getting when they buy from you or hire your services.
11. Publish Video Content
If you open your favorite platform on social media, chances are, your feed is filled with video content instead of texts and images.
In fact, the algorithms have switched, favoring videos over any content format. In fact, according to Vineyard statistics, a whopping 86% of businesses are using video, with 77% using them on social media.
Fortunately, you can use video content in different ways to engage with your audience and grow your following. You might want to include a behind-the-scenes peek of your life.
You might want to document the next product launch of your company. Similarly, you might want to share what it is like to work for your company or something.
The bottom line: Video content can keep your audience engaged with your business.
12. Organizing Contests
Running contests are probably one of the first things that come into mind when we talk about social media marketing.
These are great tools that one can add to their marketing arsenal. Many brands are running contests to boost awareness and engagement from their followers.
For instance, you can run a weekly contest that will get your followers involved. Another is to let them do fun activities from various social media platforms.
This can include you sharing photos of them using a product or service somehow, using a trending hashtag, or seeing who gets the most likes on their pictures.
The winners of these contests may win gift cards, product discounts, free items, and so much more.
Although running these contests might not bring in sales, this helps make a name for your business. At the same time, build trust with your target audience.
13. Use The Right Tools
Manually posting on social media takes a lot of time and dedication on your part. Fortunately, there is a lot of tools that you can use at your disposal to help automate the process.
You can Buffer, Hootsuite, and Buzzsumo. Using these tools, you are saving valuable time and effort on your part by scheduling your posts in advance.
It is also a lot easier on your part, monitoring posts and responding to comments and messages.
14. Work With Influencers
There is definitely a social media influencer you can work with, regardless of your industry. These are people who resonate well with your target audience and help you get your marketing message across.
The biggest challenge here is finding who these influencers are and establishing a relationship with them. You can begin by engaging with their content. This includes liking their posts and leaving a comment before sending them a DM for a brand collaboration.
Engagement builds these relationships gradually. Therefore, working with influencers is vital in creating your brand and accounts on social media.
Hopefully, this post has provided you a better understanding of how social media can benefit your small business. However, you do not have to do everything for your business to grow. Instead, pick a tip or two, implement it, and see how it can help your small business thrive.