There is no denying that businesses can maximize social media in promoting their products and services. After all, these platforms can be the online homes for billions of prospective customers.
But what makes social media marketing so effective? There are many reasons.
But if you want to run an effective campaign for your business, keep these nine social media marketing tips in mind:
1. Define and set your goal
What are your goals if you don’t have a target in the first place? Ideally, your goals should be the main driving point of your entire social media strategy.
There are also a couple of things that you need to keep in mind when it comes to goal setting:
- Be specific
- Set goals that are attainable
- Make them measurable
2. Research about your audience
Once you have determined your social media marketing goals, the next thing that you need to take a look at is your target audience. Without support from your audience, your social media strategy will be in vain.
That’s why drawing your social media strategy around your audience is essential. Your target audience allows you to figure out everything. This includes which platforms you should be in and the type of content you should produce.
It’s also vital that you define your target audience’s questions, along with their problems and concerns. Entrepreneurs find connecting with their target audience challenging.
To know who your ideal audience is, you first need to know who your target demographic is, as well as what type of social media platforms they’re using.
3. Pick social media platforms wisely
You do not really need to create an account on all social media platforms known to man. Instead, pick a platform where most of your customers go and produce content that will resonate with them.
Always choose quality over quantity. Publishing substandard content will be a wasted effort. Hence, you should do your due diligence and know your existing and target audience well.
Start by focusing on the platforms that are usually preferred by your target audience. We also recommend that you work with reputable agencies or companies that offer the best SMO Services.
4. Know your competitors
Never ignore social media marketing as a strategy. That’s because your competitors are likely using these strategies as well.
So, if you’re not on the social media bandwagon yet, usually competitors tend to overshadow you with their presence on social media.
Not to mention, users will deem your business shady if you do not have any social media presence.
On the other hand, you can also use social media to stalk your competitors. See what platforms they use and how. That way, you will know which tactics to emulate, improve upon, and ditch altogether.
5. Build a community
When people know that there are real people behind your brand and not just some automated bot, it can change the dynamics between you and your customers.
There’s no better way than interacting with your target customers on social media.
When you allow people to relate with your brand, you are establishing your online presence. You can do this by leveraging user-generated content.
This is where having a community around your brand can be useful.
Creating this online presence allows you to create an effective online engagement. That’s because social media is designed to facilitate trust by developing a brand-specific community. Doing so will enable you to establish two-way communication between you and your market.
The best part? You can also get content ideas from your community.
So, make sure that you’re taking active steps to ensure that your communication with your target audience is always fresh and exciting. It would be best if you conduct Q&A sessions at least once a week.
Not only will this help build your community, but this also gives you great insight, as well as customer feedback. You should also share resonating information more than promoting products or services.
Doing so will show your audience that you care about something other than your business. This also allows you to stay in touch with the latest industry trends out there.
6. Produce unique content
Create content that can set your business apart from the competition.
Show what makes your business unique by publishing relevant content. This includes corporate social responsibility, employee highlights, educational content, and more.
Leveraging on this will serve as the cornerstone of your social media strategy. Create your hashtags on Twitter or Facebook. Share photos, or host a caption contest.
Ask relevant questions which people in your field can answer. When it comes to your content, try to think outside of the box and give your followers content that’s unique and share-worthy.
7. Incorporate the best SEO practices
All social media platforms usually have their search engine mechanism. Moreover, Google is indexing relevant results from known social networks like Facebook, Twitter, LinkedIn, and Instagram.
Hence, you should incorporate best SEO practices in your social media campaigns. This includes incorporating target keywords in your captions and using relevant yet trending hashtags. That way, you can do a “double-dip content,” content that can rank on search engines and social media.
Once you have a list, do a native query search to know what type of content will usually be showing up on these searches.
This lets you refine your keyword list, making sure it’s relevant as you get a glimpse of your competition.
8. Work smart
Social media marketing can be time-consuming. You can tie all of your social media accounts and use tools like Buffer and Hootsuite. From there, you can schedule your social media posts.
That way, you don’t have to post things during your workday regularly. You might want to consider time changes as well.
For instance, you’re publishing something at 9 pm EST. Your audience in the UK will most likely be in bed and miss out on your marketing message.
So, you need to know what’s the best time to post. This is when your followers are active on social media and likely to engage in your post. Hence, it is ideal to schedule your posts.
9. Be engaging
Have you ever gone to a party, only to find out that you don’t know anyone there? Or if there’s a couple of people you know but won’t introduce you to anyone else.
This is what social media marketing feels like, especially if you’re posting to almost no one at the beginning. No one wants that feeling.
That’s why you should be following people and engage with them. Let your followers find what they’re searching for online.
Engage with your audience and respond to their queries whenever you can. Please take a couple of minutes every day to comment on several key influencer accounts, and then give them your honest opinion or expertise.
When you are genuine, you can capture your target audience’s attention. From there, you can engage with them and grow your network.
Over To You
A great social media strategy is always a work in progress. Meaning, you can update your marketing strategy when needed.
Instead, do your due diligence and build a robust social media marketing strategy from there. Give it time to run so you can keep what’s working, improve what needs improvement, and let go of what’s holding your entire campaign back.