Eye-tracking studies have shown conclusively that internet readers pay far more attention to information-carrying images than they do to plain written text. The benefits don’t just stop there either; when following directions, people who use infographics do 323% (!) better than those who don’t. Still not convinced? Infographics can also increase web traffic to your site by up to 12%.
Let’s suppose you’re on board now. What’s the next step? Should you hire an entire infographics department to churn out high-quality content for you? Well, ideally yes. However, not every business can afford to hire a whole other team. That’s where infographics tools come in!
While data visualization tools are a dime a dozen these days, most of them aren’t sophisticated enough to be used by businesses. This article will acquaint you with the best infographics tools out there today, so you can make visuals that really pop and attract clients to your products and services.
1. Visme
A picture is worth a thousand words, and that’s the core promise that Visme makes: “speak visually.”
It not only allows you to make stellar infographics, but you can also animate them for added flair. All of this is augmented by a truly astounding selection of images, icons, and fonts that you can use for free.
Visme even allows you to make everything from ad banners to presentations and even mockups. But what really sets it apart is its ability to handle interactive elements; there’s no doubt that customers will be highly engaged when they see a Visme graphic.
2. Canva
Canva let’s anyone be a designer. Not only is the website extremely intuitive, but the unparalleled library of elements that it has on offer lets custom made infographic designers create infographics that are extremely varied aesthetically.
The web app automates the hardest parts of being an infographics designer, leaving you with unlimited potential to create a design that wow readers on your website.
3. Infogram
Infogram differentiates itself from the other tools on this list because of its frictionless design. From drag-and-drop elements to the cleanest user interface, Infogram lets you publish your infographics in a matter of minutes.
And while there are many templates like the other tools, there is also an advanced data tool that allows you to input your data-sets and see them be visualized in near real-time. Infogram is also amazing for regional infographics, as part of its offering includes map templates as well.
4. Easel.ly
Easel.ly is a tool that’s specifically useful for large or small enterprises that are making infographics. This is because it lets you create busy (not in a bad way!) infographics because of its plethora of arrows and connector line elements. It also offers a lot of flexibility in terms of font customization and color.
What makes it even more useful for larger infographics projects is that it allows you to reposition and insert graphics in just a few clicks. This means that you save a lot of valuable time.
And while it can be used to make really advanced infographics, the tool itself is really minimalist, making for a very easy-to-use experience.
5. Piktochart
There’s arguably no better infographics tool for web publishing than Piktochart. And it shows! The tool has more than 5 million users currently. Why is it perfect for web publishing? Because unlike any of the other tools, Piktochart allows you to output your infographics as HTML, after which, you can simply embed it into your website.
Not only that; Piktochart’s visuals are a lot better in quality than its competitors, making its visuals ready for even the most high-resolution displays and tablets.
6. Venngage
Perhaps the best feature Venngage offers is interoperability. That means that you can import data into it from spreadsheets that you already have. This is a huge feature. Because most of the time that is usually spent making infographics is spent on translating the data so it makes sense visually.
Otherwise, it is quite similar to the other tools on this list, with templates and a clean interface.
7. Animaker
One of the standout features of Animaker is its ability to simplify the creation of animated content. This means you can easily produce videos, presentations, and infographics using its intuitive tools. This is a significant advantage because much of the effort in animation typically goes into mastering complicated software. Like other tools on this list, it offers templates and a straightforward interface.
8. PicMonkey
PicMonkey excels with its powerful photo editing tools. This allows users to enhance and personalize images using a variety of effects and features. This is a major benefit because a lot of time in photo editing is often spent trying to achieve the desired result. Similar to other tools, it provides templates and an easy-to-use interface.
9. VistaCreate
VistaCreate stands out with its vast collection of design resources. This means you have access to numerous templates, images, and icons to create polished designs. This is a key advantage because a significant amount of time in design work is usually spent gathering and organizing visual elements. It shares similarities with other tools, offering templates and a user-friendly interface. Price: Freemium; paid plans start at $10 per month.
10. Snappa
Snappa is known for its ease and speed in graphic creation. This allows users to quickly design social media posts, ads, and banners without needing advanced skills. This is a major plus because a lot of time in graphic design is often spent learning complex software. Like other tools, it provides templates and a clean interface.
Conclusion
Infographics tools have transformed the way we present data and information, making it simpler to create visually appealing and easy-to-grasp content. Whether you’re designing presentations, charts, or reports, these tools provide a variety of features to meet different needs. With straightforward interfaces, ready-to-use templates, and the ability to integrate data effortlessly, they save time and improve the quality of your visuals. From free versions to paid plans, there’s a tool for every budget and skill level, helping users communicate complex ideas clearly and effectively.
