You may have heard from a marketing expert that “Content is king,” and you may be wondering why.
Here’s the thing: Well-written content can attract a reader’s attention and compels him to engage with your business. It also allows you to boost your online visibility by incorporating your target keywords as naturally as possible and newsletter examples.
Lastly, your content can be one of the primary reasons a person decided to buy your products or hire your services like.
The benefits you can reap explains why content marketing is integral to your promotional efforts. Unfortunately, not everyone understands what content marketing is and why it is important.
The What and Why of Content Marketing
According to the Content Marketing Institute, content marketing is a strategic marketing approach that focuses on creating and distributing content.
However, we are not just talking about any content. Content marketing is all about producing relevant, engaging, and high-quality content.
Why is that?
Because without high-quality content, you will not be able to establish your authority. It can be challenging to position your brand as an industry expert.
And if you cannot establish authority in your niche, your target customers are less likely to trust you. Thus, it won’t be easy to convince them to buy your products or hire your services.
6 Surprising Benefits of High-quality Content Marketing
Now that you know the importance of content marketing for your business, it is time to look at the benefits that it can bring you:
1. Builds a Positive Brand Impression
Excellent content is one of the many ways that you can create a positive customer experience. So much so that it can compel them to stay loyal to your brand.
The content you produce allows you to position your brand as an industry thought leader. Thus, attracting the attention of your target market.
It also enables you to showcase your advocacies and core values. As a result, you get to create a positive impression of your brand.
Mind you, consumers prefer to transact with businesses that give back to their community.
2. Cultivate Trust
In line with making a positive brand impression, content marketing allows you to cultivate trust.
Keep in mind that your target market may have limited spending power. Hence, they would instead use it on someone they trust. And you would want to be that someone.
Otherwise, it will be a lost opportunity to acquire a customer and generate sales.
Luckily, using content to cultivate trust can be as simple as hosting a Q&A session via Facebook Live. Another excellent idea would be uploading behind-the-scenes videos on your Instagram Stories.
The key here is to provide value to your audience. Instead of bombarding them with promotional content; it would be better to show them how your brand can improve their way of living.
3. Get Social Media Traction
Having thousands of social media followers is one thing. But garnering engagement from them is another.
This is where high-quality content marketing could come in handy.
Come to think of it; content is what goes viral and trending on social media. This means that even if you have plenty of followers on various social networks, it will not matter unless you give them a reason to interact with you.
And by “interact,” we mean compelling them to like, share, or comment on your social media posts. It would even be better if your posts can convince them to buy your products.
4. Attract Quality Leads
The secret to having a steady stream of sales is continuous lead acquisition.
Leads are the people who are likely to buy from you. So, if you are selling baby products, your leads should be composed of mothers who have kids aged three years old or younger.
But how can you pique their interest and convince them to buy your products? The secret is in your content.
Lead generation is more than just having a call-to-action button on your website. You also need something that will persuade them to click that button. And this is where high-quality content could come in handy.
5. Boost Conversion Rate
As mentioned earlier, you can use content to attract a potential customer’s attention. Your content is also what can convince them to take action.
This includes clicking your CTA button and purchasing your products.
But keep in mind that “conversion” may mean differently, depending on what you offer and where your customers are in the buyer’s journey.
Perhaps a target client is comparing various service providers. Meanwhile, you have a free e-book that can help the client with their dilemma. In this case, a conversion could mean downloading that e-book.
Regardless, what compelled a client to take action was your content.
6. Amplify SEO Efforts
There is no denying that Search Engine Optimization done correctly can boost your brand’s online visibility. After all, most of your target customers are tapping their keyboards, looking for a product similar to yours.
But where does high-quality content marketing fit in?
For one, your content allows you to incorporate your target keywords on your website. Your content is also the reason other websites would link back to you.
That blog post you shared via Facebook? That’s also content. Even the email newsletter you sent your blog subscribers is content.
This explains why many businesses scour the Interwebs for affordable content marketing services. Simply because “Content is King.”
It’s All About Providing Value
There is no doubt that you must include high-quality content marketing in your promotional efforts. Doing so lets you reap the following benefits:
- Positive brand impression
- Consumer trust
- Social media traction
- Quality lead acquisition
- Better conversion rate
- Robust SEO efforts
In addition, your target market will expect consistent and top-notch content from you. And by “top-notch content,” we mean something that resonates with the customers and adds value to their lives.
If you want to leverage the power of content marketing, think of ways how your brand can be beneficial to your customers. This can include how your products can improve their way of living and how you are paying it forward.
That way, you can attract their attention and convince them to buy your products or hire your services.