How To Get My Business At The Top Of Google

There are two ways to answer the question, “how to get my business at the top of Google?” The first one is website optimization, and the second is listing optimization. 

Website optimization strategies ensure that your web pages show up when your target audience types in search terms associated with what your business offers.

On the other hand, listing optimization helps you leverage customer testimonials and reviews through Google My Business to rank high on Google SERPs. 

In this article, we are going to explore the top strategies to rank google business profile at the top of search engine pages.  

Top Strategies To Get Your Business At The Top Of Google

Here is a list of strategies that can help you get to the top of Google:

Website Optimization

Content Strategies

Content optimization is one of the most powerful tools for creating authenticity and dominating Google. It is primarily associated with long-form written content around your products and services. 

According to Google, businesses can boost their authority by creating content across multiple platforms linking to their official website. Images that improve the reliability of supporting content also help.

Content revolves around the type of search terms your audience is looking for to find the products and services you have to offer. These search terms are called keywords, which are required to be inserted organically in your content to make the web pages optimized, hence relevant for search terms, leading it to rank on Google’s first page. 

Content optimization has several layers, and keyword research is the first step. Aspects like competitor analysis, human-written content, and leveraging your unique selling proposition are part of a larger strategy that helps you stand out. 

Here, words are essential to create multiple web pages that showcase your business story with a personal touch, especially for how to get on the first page of google in 24 hours. 

Let’s explore the top content strategies that will help your business get on the top of the search engine result pages. 

Prioritize SEO Content

Not every piece of content on the web is SEO content, which separates how businesses must approach their content strategy to get to the top of Google. 

SEO content is strategically crafted online content that must adhere to “high-quality” content standards aimed to drive traffic and rank at the top of search engines. 

Businesses need to optimize the content on their website following the SEO protocols provided by Google. This includes optimizing the format, structure, intent, and quality, along with on-page SEO optimization that plays an integral role in ranking the website. 

Well-written content fulfilling the queries of business’ potential customers online will also attract search engines, increasing its ranking on SERPs.

Here’s how to create SEO content for your business: 

• Finding The Target/Primary Keyword:  keyword research ( expanded later in the article) allows you to find the right topic, showing what your audience seeks and what needs to be addressed. You pick from one of those keywords and create the topic around it.
  
• Have A Fresh & Original Take:  If your content is just a rehash of published content, it is not helping anyone. According to Google, their automated ranking systems are designed to identify original, helpful, experience-driven content and reliable content. 
  
• Inserting Primary And Secondary Keywords Organically: To optimize the content for search engines and indicate that this content addresses the search intent of the targeted keywords, you need to place them. Ensure the frequency of primary and secondary keywords is prominent in the subheadings and other relevant points.
  
• Comprehensive Coverage Of The Topic:  As per Google, the ideal blog post that deserves to be ranked at the top of the search engine will be the one that offers a long-form and comprehensive solution to the reader on the given topic. Whatever they are searching for, they found all the answers in your article only. 

Ensure Your Content Align With Search Intent 

Google wants to rank the websites and content that a searcher is looking for. So, by aligning your content with the search intent, you will dramatically improve the chances of getting on the top page of Google SERPs. 

To understand what searchers want, look at the keyword or search terms you’re targeting and explore the search intent behind it. 

Content types you can leverage to improve ranking are: 

• Long-form blog posts 
• Videos 
• Product Pages
• Category Pages
• Interactive tools 

Make sure you’re writing comprehensive, detailed and highly relevant blog posts addressing the exact problem the user is going through with their solutions. 

According to the Content Marketing Institute, blogs rank as the most popular type of content marketing among marketers. 

Content formats that are more likely to rank on Google search results are: 

• Guides 
• Step-by-step tutorials / How-Tos 
• Opinion pieces 
• Comparison articles 
• Reviews 
• Listicles 

Here are some tips on what type of content Google favors in ranking: 

• Write blog posts in ‘How To Do [X]’ format with detailed step-by-step instructions.

• Add numbers in the listicles like “ 10 Best SEO tools…”. Prefer to use multiples of 5, 7, and 10.

• Specify the ongoing year in the title, as Google prefers to show the latest results. For example, “15 Content Marketing Trends To Follow in 2025.”

• Create articles featuring tips, strategies, hacks, secrets, or other practicality-driven content types that users are more interested in, as they can conveniently scan through and apply them in real-life scenarios, unlike theoretical knowledge.

SEO Strategies

Without SEO, you can never get your business at the top of Google. In fact, 75% of users never scroll past the first search result page of a search engine.

SEO stands for search engine optimization, and it covers technical aspects that go into developing your business’s digital presence.

It is the backbone of website optimization that ensures content is optimized with accurate search terms to help your customers find you when they type in a relevant query.

It deep dives into the nitty-gritty of your website to help your customers have a fun ride. From improving site speed to offering security, from making web pages more accessible to increasing chances of ranking on Google, SEO makes or breaks your website ranking.

Here are some top SEO strategies that help you get your business on the first page of Google SERPs. 

Conduct Keyword Research 

Perform a thorough keyword research to discover the search terms and phrases your potential customers or users are entering in the search engine. Then, you optimize your content for those keywords to rank higher on Google SERPs. 

Here’s how keyword research helps businesses: 

• Accommodating the search intent of users 
• Helps in customer acquisition 
• Leverage marketing trends and insights
• Improve ranking on Google SERPs 
• Boost traffic through search engine  

Get the help of keyword tools such as Google Keyword Planner, Google Trends, Ahrefs, etc, to discover the most trending topics and keywords relevant to your business. 

Some pro tips  for best results:  

• Prioritize high volume and low keyword difficulty keywords as these are the below-hanging fruit of search terms, are less competitive, and are easier to rank.
  
• Identifying long-tail keywords provides more relevance and specificity to your topic and often has higher conversion rates.
  
• Analyze the competitors, see what keywords they are ranking on, and identify gaps to leverage the opportunity to address or provide better solutions. 

Leverage Technical SEO 

Technical SEO refers to strategies and practices that make your website easier for search engines to crawl and index. Technical SEO works with content marketing and link-building strategy to rank the pages higher in search results. 

Even though you write the most useful, detailed, and helpful content, it won’t matter unless a search engine crawls and indexes it. And to optimize that, you need to leverage technical SEO strategies. 

Here are some technical SEO strategies to follow

• • Optimize Page Loading Speed: Website visitors are only ready to wait for a loading website for six seconds. In fact, the bounce rate tends to increase by 90% if there is an increase in page load from one to five seconds. It is also a ranking factor.
    

• Audit Your Domain:  The domain you choose impacts whether people can find you through a search. Also, it helps establish authority and branding. Remember to select the www.yourdomain.com version instead yourdomain.com. Google treats these as two different websites, reducing its SEO value and traffic.
  

• Implement SSL:  SSL stands for Secure Sockets Layer, which creates a protective layer between the web server and browser, making your website secure, especially when users send sensitive information like payment details or contact info through the platform. SSL use can be denoted with a domain starting from “https://” instead of “http://” along with a lock symbol at the URL search bar. 
  

• Check Crawlability:  You have to optimize your website to ensure high crawlability.It is about making it easier for search bots to crawl your site and index for faster ranking. If the crawlability checklist is not followed, chances are something can prevent search bots from crawling and failing to index. The checklist includes: 
  
  • Creating an XML sitemap
  • Prioritize your most important pages for crawling  
  • Organize your pages in the hierarchical and architectural format 
  • Setup a URL structure 
  • Add breadcrumb menus, helping users tell how the current page relates to others.
  • Utilize robot.txt to allow and prevent pages from being indexed. 

User Experience (UX) 

The overall experience your business offers a potential customer impacts their purchase decision. In fact, 77% of companies believe that CX is the key competitive differentiator. 

When you optimize the UX, it will impact the overall appearance and visual appeal of your website. These include web development, audiovisuals, navigation, and mobile-friendliness. 

The ease of usage, aesthetics, and reliability can help people connect to your business and persuade them to buy from you. 

So, if your website is a tool you use to generate sales, the user experience it offers your potential customers will determine your sales.

What To Consider For Improving User Experience? 

The essential factor in improving user experience is considering how to structure the product strategically for optimal usability. 

To implement this, one has to ask this about their landing page, product, or application: 

• What steps does a user need to take to fulfill their desires?  They need to go through the step-by-step process.
  
• What content or information do they have access to or need?  In what sequence do they need it in order to be organized and prioritized?
  
• How can you simplify their process to reach their final destination?
  
• How can you optimize your website to make it easily navigate and increase their exposure and engagement with your content? Think of the structure, the sequence, and the interlinking of the content. 
  
• How should every individual web page or screen be structured? Which elements to feature on each page? What CTAs should be used, and which buttons should be integrated? 

How Does UX Impact the SEO Ranking Of Your Business? 

SEO and user experience both focus on optimizing accessible and user-friendly website experiences for visitors. 

When search engine algorithms evaluate website authenticity and credibility, they do not only consider the technical factors. They also examine: 

• How a visitor is interacting with the website,
• What their user experience is like 
• How much they are engaging with the content 
• How much time they spend on the website

In fact, it also tracks when a user leaves the website within a few seconds of landing, indicating the website is not good enough to engage or provide a better user experience. This actually makes the website slip down from the rankings. 

88% of internet users are less likely to return to a website after facing a bad user experience. 

Also, when a user leaves the website after scrolling through the blog, showing the content is irrelevant for the users on that particular keyword. This is another scenario where the website will deescalate in the ranking. 

What UX Strategies Help Improve Ranking On Google? 

It is evident that the potential of your business to rank on Google search pages is directly proportional to the website’s user experience (UX).  

A well-designed UI can boost the website’s conversion rate by 200%, whereas a better UX can achieve a conversion rate of up to 400%. 

So, what are the UX factors that affect Google rankings? What UX strategies can help you improve your ranking on the Google SERPs? Here they are: 

• Website Loading Speed:  Page speed is a proven ranking factor that Google addressed earlier. This also makes sense because a slow-loading page is frustrating and ruins the user experience, making the visitors leave the site.
  
• Relevant and Readable Content:  The content’s relevancy, quality, and readability are crucial in boosting visitor engagement. If the content is helpful to the user, the website is more likely to rank on Google.
  
• Navigation, Menus, and Layout:  If a user finds it difficult to find the content, product, or service on your website, they tend to leave, hinting at the poor user experience of the website, lowering the ranking eventually.
  
• Responsive and UI Design:  A visitor expects a smooth and hassle-free experience, regardless of their device. The most common mistake here is not optimizing your website for mobile traffic. This is especially true when 60% of the traffic the website receives is from mobile devices. 

Listing Optimization

Leveraging Google My Business Profile

Suppose you type in a keyword that goes as “best biryani near me,” and you find a listicle of restaurants available online. 

This list shows up because each restaurant owner created their Google My  Business profile and optimized it for listing. 

The feature gives you access to Google Maps, input opening/closing timing, phone numbers, and other details your customers should have.

Listing Strategies

To get your business at the top of Google, filling in basic details in GMB is not enough. 

Once the basic information has been added, your business profile needs to be optimized to increase your chances of showing up on the top.

A trust-worthy Google My Business SEO checklist to achieve higher search ranking probability must include:

• consistent usage of brand name to establish a business identity
• having up-to-date information so customers get quick access
•  photos and videos for Google to trust and highlight your business
• ample customer reviews and ratings that make you an industry authority

Requesting Customers For Reviews

All listing optimization tactics can go wasted if customers don’t leave you good reviews for your products and services. 

87% of customers like to engage with businesses that have 3 to 4 stars in Google reviews. 

While obtaining customer reviews can be a manual and tedious process, good experiences shared through pure emotions outdo SEO techniques. 

The more reviews you get and the higher your rating is, the more Google pushes your business to the forefront.

External Listing Strategies

Another answer for how to get my business at the top of Google is utilizing external listing strategies. 

While GMB is the main form of digital listing for your business, you must also leverage websites that are digital directories. 

Yelp, JustDial, Yellow Pages, and social media sites like Facebook and LinkedIn all act as digital directories. 

Where your target audience is most likely to find you determines which form of directory you’d choose apart from Google listings.

Conclusion 

 Getting the business on top of Google needs a balance between listing management, website optimization, and SEO practices. 

From prioritizing content that is SEO friendly and aligning with search intent while maintaining the Google My Business profile, ensure that visibility and ranking are improved. 

However, achieving the top ranking is not just one one-time effort. The ultimate guide will help in finding the dedicated strategies, monitoring the result, and adjusting to secure long-term success, i.e., staying on the first page of Google. 

Frequently Asked Questions

How do I get my business on top of Google search?

You must hire a digital marketing agency offering website and listing optimization strategies to take your business to the top of Google. When combined, Content and SEO strategies allow us to create Helpful Content that meets user experience. Quality content helps Google identify the authoritativeness of your business and enables you to show up on top of the search in result pages (SERPs).

How do I rank #1 on Google My Business?

You can rank #1 on Google My Business by updating your profile, following listing optimization techniques, and obtaining positive Google reviews. The process takes time but gradually creates authority that strengthens your digital foundation and increases your chances of ranking on top.

Why is my business not at the top of Google search?

Due to low authority, a new business takes relatively more time to show on top of Google. Hiring a digital marketing agency is the best way to ensure your Google profile is constantly optimized and up-to-date, increasing the chances of reaching the top.