Eye-tracking studies have shown conclusively that internet readers pay far more attention to information-carrying images than they do to plain written text. The benefits don’t just stop there either; when following directions, people who use infographics do 323% (!) better than those who don’t. Still not convinced? Infographics can also increase web traffic to your site by up to 12%.
Let’s suppose you’re on board now. What’s the next step? Should you hire an entire infographics department to churn out high-quality content for you? Well, ideally yes. However, not every business can afford to hire a whole other team. That’s where infographics tools come in!
While data visualization tools are a dime a dozen these days, most of them aren’t sophisticated enough to be used by businesses. This article will acquaint you with the best infographics tools out there today, so you can make visuals that really pop and attract clients to your products and services.
A picture is worth a thousand words, and that’s the core promise that Visme makes: “speak visually.”
It not only allows you to make stellar infographics, but you can also animate them for added flair. All of this is augmented by a truly astounding selection of images, icons, and fonts that you can use for free.
Visme even allows you to make everything from ad banners to presentations and even mockups. But what really sets it apart is its ability to handle interactive elements; there’s no doubt that customers will be highly engaged when they see a Visme graphic.
Canva let’s anyone be a designer. Not only is the website extremely intuitive, but the unparalleled library of elements that it has on offer lets custom made infographic designers create infographics that are extremely varied aesthetically.
The web app automates the hardest parts of being an infographics designer, leaving you with unlimited potential to create a design that wow readers on your website.
Infogram differentiates itself from the other tools on this list because of its frictionless design. From drag-and-drop elements to the cleanest user interface, Infogram lets you publish your infographics in a matter of minutes.
And while there are many templates like the other tools, there is also an advanced data tool that allows you to input your data-sets and see them be visualized in near real-time. Infogram is also amazing for regional infographics, as part of its offering includes map templates as well.
Easel.ly is a tool that’s specifically useful for large or small enterprises that are making infographics. This is because it lets you create busy (not in a bad way!) infographics because of its plethora of arrows and connector line elements. It also offers a lot of flexibility in terms of font customization and color.
What makes it even more useful for larger infographics projects is that it allows you to reposition and insert graphics in just a few clicks. This means that you save a lot of valuable time.
And while it can be used to make really advanced infographics, the tool itself is really minimalist, making for a very easy-to-use experience.
There’s arguably no better infographics tool for web publishing than Piktochart. And it shows! The tool has more than 5 million users currently. Why is it perfect for web publishing? Because unlike any of the other tools, Piktochart allows you to output your infographics as HTML, after which, you can simply embed it into your website.
Not only that; Piktochart’s visuals are a lot better in quality than its competitors, making its visuals ready for even the most high-resolution displays and tablets.
Perhaps the best feature Venngage offers is interoperability. That means that you can import data into it from spreadsheets that you already have. This is a huge feature. Because most of the time that is usually spent making infographics is spent on translating the data so it makes sense visually.
Otherwise, it is quite similar to the other tools on this list, with templates and a clean interface.
A decidedly different type of infographics creator, Visualize.me allows you to create resumes that are in the form of infographic. Why would you want to do that? Let’s go back to the introduction of this article. All of the benefits mentioned there apply to resumes as well.
An infographic resume will really capture the eye of recruiters, because of the flashy images and punch text. It’s your metaphorical foot-in-the-door. Just remember, the content is still king.