Marketing 101: 5 Effective Digital Marketing Channels & How to Use Them



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Companies are tightly competing for a place in the market in today’s industry. This has led to a surge in the use of digital marketing in recent years. Firms have understood that digital marketing is a huge missed opportunity if it’s not utilized to its full extent.

A business must be aware of the digital marketing channels that will create engagement between the brand and its customers in order to launch effective digital marketing campaigns that will reel in a high return on investment (ROI).

What is a digital marketing channel, you ask? A digital marketing channel is any platform where your business can display ads on the internet for people to see.

Digital marketing channels are concentrated exclusively on today’s smartphones, computers, and anything with internet access. If used correctly, these channels can elevate a business’s marketing game to the top!

Want to learn more? Let’s look at five effective digital marketing channels and how to use them!     

1. Social Media

The first and most popular form of digital marketing channel is social media. Given how engaged today’s society is with social media, it’s no surprise that businesses can use it to their advantage! Social media is a powerful tool for building a brand and keeping your customers engaged.

Companies can easily use social media to interact with their target audiences worldwide. To fully utilize this, the digital marketing team should develop a solid content strategy that will appeal to their target audience.

Posts, reels, etc., have become such a powerful way of attracting people to businesses, and every business should make the effort to have a sustainable social media presence!

Using Social Media for Advertisements and Engagement

Furthermore, social media advertisements can help reach broader audiences all over the globe, allowing businesses to increase their reach and overall profitability. Remember that a persuasive advertisement is the only difference between a potential customer and a regular customer for your business!

That being said, the business must set a suitable budget and create an effective timeline for its digital advertising campaigns.

Even if your company lacks in this department, there are external digital marketing firms, such as IceCube Marketing, that are Google Premier Partners. This shows just how reliable they are and that external support is readily available for businesses in today’s industry.

2. Search Engine Optimization (SEO)

Another popular digital marketing channel is Search Engine Optimization (SEO). Anyone even remotely familiar with digital marketing has probably heard of this.

SEO is the process of elevating your website and other content’s ranking on different internet search engines, such as Google. The higher the ranking, the more likely it is to generate interactions with people.

With a high enough rating, your business’s websites and content will experience what is called “free” traffic, as you won’t have to pay to keep them relevant.

There are alternatives, such as search engine marketing (SEM), which will charge a fee to keep your internet content on the front pages for people to view.

How to Start Using SEO

In order to get a good start with SEO, the first thing you need to do is do keyword research. This is the most significant aspect of SEO, as the best keywords will generate the most traffic.

Next, when you’ve reeled in people with the keywords, you need high-quality content with constant updates to keep them engaged.

You also need to ensure that it doesn’t get too confusing or technical, as people on the internet lose interest quickly! Make sure your website designs are simple, easy to navigate, and create a smooth user experience. Additionally, if you manage to create strong relationships that can provide backlinks from reputed sites, then you will be able to improve your SEO ranking exponentially!

3. Pay-Per-Click Advertising (PPC)

The next effective digital marketing channel on this list is Pay-Per-Click advertisements (PPC). These help reach the digital marketing goal of increasing traffic from search engines.

This process includes paid ads that will continue running. With each click, you will be charged a fee for potential customers landing on your brand’s website. PPC is basically a cheat code for reaching a high SEO ranking. Paid results show up at the top of search engine results.

Hence, buying top placement will bring you all the traffic you want! Although this might seem like a hefty investment, the ROI will speak for itself when potential customers turn to actual ones!

How to Set up PPC for Google and Bing

Now, let’s talk about how you can step up a PPC campaign for your brand on the two most popular search engines out there, Google and Bing!

For Google, advertise with Google Ads. Here, you set up an account and then design your campaign with themes, keywords, and the actual ads. You get to target those who see them and only pay when someone clicks. By tracking results, you can tweak your campaigns for better performance.

As for advertising on Bing, Bing Ads is like a smaller version of Google Ads. It reaches fewer people (7% market share) but is cheaper overall because there’s less competition. This makes it good for beginners who are worried about wasting money on clicks.

Create an account, design campaigns with themes and keywords, target your audience, and only pay when someone clicks.

4. Email Marketing

One of the best and simplest ways of communicating with your customers is through email marketing. While there are constant arguments stating that “email marketing is dead,” this can’t be further from the truth!

Promoting your business to those who have subscribed is a great way to build meaningful connections with consumers.

While it may look simple, email marketing has a lot of depth, with potent strategies that can help the business reach a larger audience, keep customers engaged with the business, and, as a result, ultimately end up with a stronger online brand presence!

How to Start Sending Emails to Your Customers

Sending emails is quite simple and doesn’t require much effort, either!

Start by choosing an email marketing software provider and creating a welcome sequence that will automatically send greetings to customers who subscribe.

Next, you want to encourage visitors to your website to sign up for your form and supply them with persuasive and engaging emails.

Make sure to use powerful and attractive subject lines to make customers curious. After that, all that remains is to review the results of your emails and work on them from there on!

5. Influencer Marketing

One way of promoting your business online is to seek the help of influential individuals with credible internet personalities. This digital marketing channel is being used often these days, with influencer reach at an all-time high!

Social media influencers have a high follower base, and a simple social media post about your brand tagged on it is enough to generate awareness and sales from their audience base!

Influencers leverage their reputation as consumers want social proof and rely on their recommendations instead of listening to traditional marketing.

How to Work With Influencers

Before you reach out to popular influencers, you first have to come up with a proper motive for the project. You need to look for an influencer with an audience that you wish to target; otherwise, you’re unlikely to generate much from it.

Next, after you find the right influencer, contact them about the partnership you wish to form with them, give them all the details, and make sure that the project is mutually and equally beneficial!

After that, work with them to create content that suits their style and generates a positive outcome for your business.

Promo codes and tracking links are good ways of tracking the statistics from the project, and you can decide if you wish to work with them further or take your brand elsewhere. Don’t worry if one influencer doesn’t give you the result you were looking for, as there are plenty of fish in the sea!

Final Thoughts

All in all, with how competitive today’s market scene is, not utilizing digital marketing and these particular digital marketing channels is a missed opportunity that will put you in a bad position against your competitors.

All businesses rely on digital media to come up with strategic marketing campaigns with a high return on investment (ROI).

We hope this article has helped you learn more about digital marketing and how to boost your business with these effective digital marketing channels.

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