Social media marketing may look easy. Almost everyone these days can post something on social media, look for existing content, talk to their followers online, and fill in their social media accounts with high-quality photos.
But if you want your social media ROI to grow, this isn’t always the way to go.
Again, it might look simple, but you couldn’t make your social media strategy effective without the right financial resources, the right tools, and a reputable social media marketing agency to work with.
These social media marketing tools we’re talking about today stand out because not only are they incredibly user-friendly, but they’re constantly improving to go with the changes and trends that are happening on social media.
1. Biteable
With this tool, you can easily create highly engaging and educational short videos that you can share on social media.
It comes with various video templates, footage, music, and animated scenes that are great for anyone who wants to develop studio-quality content without the expensive film or sound-recording equipment.
It’s also easy to use and one of the most cost-effective tools of its kind in the market. The best thing about it is that most of its features are available even in free accounts.
2. Buffer
Buffer is a great scheduling tool that lets you schedule posts on a variety of social media platforms.
You have the option to tailor a specific post on a particular platform or publish the same one everywhere.
It also comes with a social media dashboard that allows you to fill in your social media feed with exciting and relevant content without spending most of your time logged in on your social media accounts like Facebook and Twitter.
3. IFTTT
Now that you have your social media posts scheduled, the next step is to automate what comes before, between, and after your post.
This is what this tool is for. In fact, the name of the tool itself stands for If This, Then That. It also links different apps and services together so that you can easily automate multi-step tasks.
For instance, you want to publish a blog. Then, it would help if you came up with an IFTTT recipe that lets you see the new post, come up with a Tweet or Instagram post about it.
If there’ a particular task in your social media workflow that you often forget about, even with post-it notes, then you should definitely try this tool.
4. Ingramer
Ingramer is another great social media marketing tool often used for Instagram promotions.
It has an all-in-one toolkit built for brands, influencers, or digital marketers.
This is a great tool if you want to build your following, create high-quality content, or analyze your competitors.
5. MobileMonkey
You may already have a chatbot strategy on your website. With MobileMonkey, you can extend that on Facebook Messenger.
This is a great tool, especially if you’re using Facebook as a primary social media platform for buyer personas. It also lets you create customizable chatbots on Facebook Messenger, enabling you to respond automatically to customers and prospects.
Other notable features include a Chat Blaster, where you can easily send a bulk chat to all your contacts on Messenger, Drip Campaigns, Facebook Messenger Ads, or send an auto-response for Facebook comments.
6. Social Inbox
Sometimes, it’s overwhelming to keep up with all of your social media engagements, traffic, conversations, messages, comments, and mentions.
That’s where Hubspot’s Social Inbox tool comes in.
It allows you to easily connect your social inbox into a single, easy to monitor social media dashboard.
Social Inbox also lets you easily keep up and respond to all of your interactions, which easily satisfies the need for a quick response.
7. Animoto
Standing out on social media isn’t always easy.
Moreover, most social media platforms are now heavily relying on high-quality visuals (whether it’s on Instagram and Snapchat.)
With videos generating 1200 percent more shares than any other content type, you’ll significantly expand your reach through animation and native videos.
There’s no doubt that video can help capture your audience’s attention, and Animoto is a perfect tool to help you with that.
It provides you access to attractive themes, templates, and even various stock music to add depth to your video.
8. Mention
Mention is a comprehensive social media listening tool that lets you monitor your brand, products, as well as competitors in real-time.
Moreover, staying on top of the conversation is easy. You can easily respond to social media comments or mention when inside the platform. Y
You can also use this tool to find relevant influencers in your niche, influencer marketing campaigns, or analyze your competitors.
9. Grum
There’s no doubt that Instagram has a wide marketing potential and unique engagement. However, one of the biggest hindrances of using the app is that you can only post on your mobile device.
Fortunately, this tool provides you with the perfect solution.
From a single dashboard on your PC, you can do the following:
- Publish posts on Instagram via your PC.
- Prepare posts and then schedule them at a later date.
- Easily swap between Instagram accounts without signing out and then signing back in again.
- Editing photos, such as cropping images
10. Sumo
Sumo has a variety of traffic and social media tools to help you improve your marketing strategy.
The most notable is the social shares feature that makes it easy for site visitors to publish your content on social media and track the number of shares you have.
Your Social Media Toolkit Is Important
There are several social media tools out there. Even new ones keep popping all the time.
But at the end of the day, the key here is looking for the right tools that will support your marketing efforts. You should also invest your time knowing these tools by heart.
Similarly, it would help if you weren’t afraid of adding new tools or easily discard the old ones because something new and shiny has turned up.
