Now a day by the advent of digital marketing technology, people can grow their business easily. When it comes to establishing and growing your online presence there are a quick way and the right way. This is why in the world of SEO, you have the division on white-hat and black-hat SEO. The first gives you an organic improvement of your ranking and firm, long-term results, while the latter puts you at considerable risk in order to provide you with a temporary reward. In order to avoid these consequences, here’s a brief, step-by-step guide to improving your Google rankings without getting penalized.
1. Understand google algorithm
The first thing you need to do in order to organically improve your Google ranking is to develop an understanding of the types of the algorithm that run this platform, to begin with. Now, keep in mind that, when doing the research, the source material needs to be as recent as possible. Why? Well, because these algorithms keep evolving and by finding an outdated piece of information you’re setting yourself back, as well as spending meaningless effort.
The way things are, at the moment, is that you have five major algorithms in charge of five crucial aspects of an online presence. First, you have the so-called panda ranking algorithm, that is in charge of the content. Then, you have the penguin algorithm, in charge of the links, pirate algorithm in charge of the copyright and the pigeon algorithm in charge of local searches. Other than this, you also have the layout algorithm, which is something that we’ll address a tad later on.
2. An SEO audit
Once you have a basic understanding of what you’re up against, you need to do two crucial tasks. First, you need to determine where you are and second, you have to set your goals. You see, saying that you want a 50 percent increase in traffic is meaningless if you don’t know what your traffic is at the moment. Sure, 50 percent is a nice round number but 50 percent of… what, exactly? Needless to say, the best way to determine the current state of your online presence, is through an SEO audit.
As far as this audit goes, you need to start with the performance for some of the most relevant metrics. We are talking about the website’s rank for the keywords that you use (ideally, these would be unique keywords). Then, you need to identify your highest ranking page for the main keyword and further analyze it. The number of average monthly searches for the set of keywords and the cost-efficiency of your paid adverts (if you use any) is also quite relevant.
3. Focus on the right metrics
When it comes to determining the current position of your online presence and how your page is performing, you need to understand that not all metrics are made the same. This is why you need to learn how to differentiate between vanity metrics and those that really matter. According to some experts, SEO Plan vanity metrics are the number of backlinks (seeing as how their quality and domain authority is what really matters), time on site (seeing as how they might have just forgot to close the tab), pages per visit, etc.
As for the SEO metrics that really matter, you have the bounce rate, the organic CTR (click-through-rate) and the domain authority (as well as page authority). Just keep in mind that tracking metrics is a continuous effort. This means that you need to measure them on a regular basis (weekly, monthly or quarterly) and track any change. In fact, as you start implementing changes, you’ll have to track these metrics in order to see if they’re giving the desired effect.
4. On-site optimization
One of the things that a lot of people lose from mind when they start working on their SEO is the fact that their site’s human traffic is not all that matters. You see, crawlers (Google bots) are also an important audience and they tend to see your website a bit differently than your regular audience. It is for this very reason that you need to invest heavily in the on-site optimization. You see, sophisticated as they are, these bots are unable to interpret an abstract website on their own. They need tags, meta description and proper coding.
As far as what you can do for the on-site optimization goes, you should definitely start by increasing the speed. The way this works is fairly simple, you optimize images, reduce the number of HTTP requests and try to make the landing page minimalistic. On the other hand, you could also look for some professional help. For instance, if you’re running a Queensland-based enterprise, there’s nothing to stop you from outsourcing all of this to a reputable SEO agency . If you remember the local algorithm (pigeon), you’ll understand why going local is your safest bet.
5. Both quality and quantity
Finally, we come to the content marketing as the most reliable way of generating traffic and increasing your domain authority. Quality content will provide you with great visitor retention and user experience, both of which affect the way in which search engines interact with your brand. The problem, however, lies in the fact that quality, on its own, is not enough. You need the quantity, as well.
Imagine a scenario where an online user encounters a piece of your content (as a backlink), gets impressed with the quality of content and wants to read more, only to find that your entire blog has one other post? This is a huge missed opportunity and a potential that you have to tap into. So, start writing on a regular basis. Another benefit of increasing your output lies in providing a steady supply of traffic to your website, as well as reminding the already existent audience that you are still there.
Today, more and more people are attracted to the magical effect of technology on jobs’ productivity. With so many white-hat techniques out there, it is more than clear that you have so many options to choose from. Sure, getting some immediate boost to your traffic sounds great, however, if it comes at the expense of getting penalized, the end result may just not be worth your effort. Remember, when your Google ranking takes a hit, the entire reputation of your business takes a hit, as well. This is something that you just cannot tolerate.