One of the primary goals of making a website is to provide users with what they want and need. As site design becomes a crucial aspect in website marketing, more and more creators and website owners want the best results that they can get.
One of the most important aspects of website creation is making sure that it is SEO-optimized to gain more visibility and higher rankings.
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Now, here are several ways how to make your website SEO-friendly:
Responsive Design
To build an SEO-friendly site, you must integrate a responsive site design. Creating an SEO-friendly website design is one of the most important ways to drive success in your business.
Responsive design will allow the user to adapt to whatever device the user uses, whether it’s a tablet, laptop, or smartphone.
Note that every design has a different screen size, so your site needs to adapt to those screens.
If your site doesn’t adjust for mobile devices, your users won’t have a positive experience with your website. As a result, users will leave your site a lot quicker and move on to your competitors.
Search Friendly URLs
Search-friendly URLs aren’t hard to crawl. Also, one of the best URLs out there has keywords that will describe the content of the page.
Also, note that there are several content management systems (CMS) that automatically generate special codes and numbers for page URLs.
A great CMS will provide you the ability to prettify and customize your site URLs.
Visually Pleasing Site
Humans are always visual. If people go on to a site the lacks substance and looks dull, they’ll leave quickly.
Moreover, many users are interested in a site that’s simple to navigate and allows them to look for the information they need. Music that runs into autoplay, pop-ups, and overusing ads are an instant turn-off.
Your goal here is to keep your site visitors engaged as much as possible, making them return users.
An SEO-friendly site will allow you to do that.
One of the best ways to improve your site rankings is to have an infrastructure-related SEO. You also need to focus on your site aesthetics and make sure that you focus on the target audience that you want to attract.
Fast Loading Pages
If your site loads slowly, then it probably has to do with your web design.
Your site speed is one of the most crucial aspects of SEO, technically speaking, and is a primary deficiency for many sites.
So if you’re not ranking well on search engines, then it’s because your website is loading too slow, and users are quickly bouncing off from your site.
Also, remember that page speed is a known ranking signal for many search engines like Google.
So, you need to focus a significant amount of time on optimizing site images, removing unnecessary plug-ins, allowing browser catching, etc.
Moreover, if your site takes longer than three seconds to load, 53% of users who visited your website have already abandoned it.
Page speed is especially important for users on mobile devices, as users are less likely to spend time on your site, waiting.
Avoid Auto-Play Video
Videos play a crucial role in website design, but if you force them on your site visitors, you might lose them.
Think of when you’re browsing on the internet, and then a loud video started playing as soon as you clicked on a website.
Your initial reaction is probably to close it. If people leave your page as soon as they clicked on it, then it sends a signal to Google that your website (and the content that you put out) isn’t relevant to user’s needs.
Also, adding videos in your site can significantly slow your site down. So, if you’re planning to add videos on your website design, make sure that you provide users a choice whether to click or play.
If you think that adding a video on auto-play mode is essential, then at least place it on mute and just provide the user the option to click for sound.
User-Friendly Navigation
A lot of site users will prefer a site where they could easily find the information they need.
Therefore, movement from one page to another should be smooth, natural, and seamless.
One of the best ways to make your site navigation easy is to give a site map to your homepage. Sitemap allows users to click on any page from the home or landing page.
Having this information means that finding information will be quick, and easy.
Avoid Infinite Scrolling
Infinite scrolling a kind of feature that loads more content as the user scrolls down from the page of a website.
While this is an effective way to make people stay and increase the average time they’ll stay on your site, it could hurt your SEO.
So, you need to implement it in a way that it could work effectively. You need to set the pagination for your webpage.
Otherwise, search engine bots and crawlers will have a difficult time crawling through them.
Incorporate Social Media
These days, social media is integrated with almost any digital marketing campaign.
Incorporating it to your website allows users to navigate social media sites easily, find more about your company or brand, and easily touch with you.
Integrating these social media elements also helps you boost your site traffic, providing visitors to easily share your content on social media platforms.
Social media helps promote your brand and enhance your online presence.
Over To You
So, there you have it. If you’re planning to launch a website and make changes to your previous one, make sure that you consider these tips for creating an SEO-friendly site. Ultimately, this will boost your SEO rankings, helping you rise on top of search engines.
