With a handful of social media networks out there, it can be challenging to keep up and stay updated. To help you get started with your social media marketing journey, here are the ten social media platforms that you should spend time with:
1. Facebook
Facebook is the largest social media platform globally and currently has about 2.6 billion active users in a month. It will be a massive lapse if you don’t make a presence on this platform as a marketer.
Since many people use Facebook often, you’re missing out on reaching a bunch of people as a marketer.
One particular feature that you would want to use as a business would be the free Facebook Page you can set up as a business. It helps establish your brand and a community around your company quickly, and you don’t have to pay for ads all the time to make it work for you.
2. Instagram
Any social media agency out there should be interested in creating a presence for themselves on Instagram. Since many people are visual or prefer taking in visual media, Instagram is such a popular platform.
The content there is still pretty visual, but it usually doesn’t take up much of your time and effort to go through the content out there.
What’s great about Instagram is that it provides an opportunity for marketers to bring out their visual branding. With a consistent style, you’ll find that it’s easier to make your brand recognizable, especially on Instagram.
Instagram is beneficial if you’re a business that sells products. You can showcase your product through the platform and get more business that way.
3. Twitter
An exciting platform that more marketers need to master would be Twitter.
Given the limited character count, it can be challenging to fill in all the messaging you need. However, it is sufficient enough for your business to flourish with the help of the platform.
When it comes to marketing on Twitter, an excellent way to make use of it is by getting your business’s message out there. For some companies, this serves as another means of customer service.
Since there’s an instant messaging feature available, customers often reach out to brands through Twitter.
What’s also vital about Twitter is ensuring that your copy is well-crafted so that you can get the best results possible for your tweet.
4. TikTok
If you haven’t heard of TikTok yet, you’re probably living under a rock. TikTok is one of the most popular social platforms in the world today.
This platform is all about short videos, and many musicians count on TikTok virality to help increase their music streams. However, dance moves aren’t the only thing on there if you look hard enough.
What you need to know about TikTok is that it needs to be quickly consumable. Some marketers think that TikTok is a young man’s game, but many businesses can flourish on the app. However, it will require some ingenuity and lightheartedness if you want success.
If TikTok as a marketer intimidates you, take your time to immerse in it first to familiarize yourself with how the platform works. Most of the time, the trepidation is simply because it’s a new platform that you need to adjust to, but eventually, you’re going to be able to get the hang of it.
5. LinkedIn
LinkedIn is an underrated social media platform for marketers everywhere. However, LinkedIn can be a fruitful and active platform as a marketer if you know your market.
The specific demographic that LinkedIn caters to is professionals as well as businesses. That’s why this is an ideal platform to connect and build a professional network. After all, when you think of LinkedIn, you think of people looking for jobs or are looking for employees.
LinkedIn is an excellent platform for a marketer if you’re a marketer for a B2B company. If you’re a marketer looking to get clients, LinkedIn is also great for that.
6. YouTube
YouTube is another major social media platform that’s all about video content. Moreover, people and brands use this platform to earn passive income.
But the challenge here is to produce videos that are interesting and engaging. Otherwise, monetizing your channel can be tricky.
Regardless, the level of engagement that video content gives is valuable, which is why it is in your best interest to get to know this platform.
7. Pinterest
Pinterest is another unique social media platform, but many marketers might not know much about Pinterest at first.
Instead of treating Pinterest like your usual social media platform, you should think of it more as a search engine. You have to think of the keywords that your potential customers are looking for when they go through Pinterest.
It would be best if you had graphics for your Pinterest, which is why many eCommerce businesses use Pinterest. It’s a great way to showcase your product and get people to buy it. However, you need to make sure that you have high-quality photos to catch the eye of potential customers.
8. Reddit
Another social media platform that isn’t something marketers usually think of when making their presence known is Reddit. Reddit is great for specific things, one of which would be reaching out to a niche audience.
It’s an excellent tool for customer research and identifying potential content that you can use based on your customers’ needs.
9. Snapchat
Snapchat is an excellent tool for when you want to create real-time posts of a current event. It can also be a tool for you to humanize a brand by showcasing behind the scenes at specific periods.
Businesses that are looking to promote an event should look into using Snapchat for this purpose.
10. Messenger
Facebook has made Messenger a standalone app, even without Facebook. That’s why marketers can use this avenue for many things, like creating AI chatbots or posting updates through Messenger stories. It’s also an excellent tool for immediate customer service concerns.
Conclusion
Here’s the thing: No two social media platforms are the same. Hence, your marketing approach should also vary depending on the network you are using.
However, the social media networks listed above can be enough to help you kickstart your social media marketing campaigns.
