Search Engine Optimization, or SEO, is one of the most challenging aspects of running a site. It’s because of how Google, and other search engines, rank your site regularly changes. Meaning, you have to keep up with the latest developments in SEO if you want to rise above your competition.
Optimizing your site is important, and fortunately, there are a lot of SEO tools that will help you with on-site SEO, as well as get the data that you need to improve your site rankings. If you know what these tools are, and how they work, then you’ll be more poised to succeed.
What are SEO tools?
In a nutshell, SEO tools are software that allows you to optimize your site to improve your search engine rankings. These tools help you analyze and optimize your content and deal with other technical issues that happen on websites.
Various SEO tools will allow you to do different things. Some are excellent for keyword research, while others are great in tracking and managing your keywords, and then combining them with your on-page and off-page SEO efforts. Check out affordable SEO packages here.
Now, we’ll talk about the top ten SEO tools that experts use to optimize their site:
Ahrefs features a couple of data analysis and optimization tools. These tools are included in the same pricing plans. One of its main features is access to a content research tool. With it, you can utilize keywords to find out which content is performing best on social media, and other organic searches. It also includes a comprehensive dashboard, helping you keep track of your projects.
This is a keyword research tool that allows you to access to data on how many users are searching for specific terms. It also gives you information on related ads, product listings, similar keywords, and so much more.
Aside from being a great keyword tool, it also provides you insight into your competitors’ strategies. For instance, you’ll know how much traffic your competitors are getting, how much of it comes from paid ads, and what their backlinks are.
3. Google Analytics
Google Analytics is one of the best tools in the market that’s created by Google. It provides you in-depth insights into your audience, as well as their intention, geography, and demography.
You can also track their information, how they came across your site, where they’re from, what your most popular content, and other results.
4. Google Search Console
Google Search Console, or GSC, is another important tool by Google that allows you to monitor, maintain, and troubleshoot your website’s presence on search results.
It also provides you with tools and insights that allow you to improve your visibility and presence on SERPs. Most SEO experts use this tool to track their website’s performance in all aspects.
5. SEO Spider
One of the most attractive features of this tool is its ability to do a fast search on URLs, and to crawl your site, checking for broken pages. This saves you the trouble of manually checking every link in your site so that you’ll rule out 404 errors.
It also lets you check pages that have missing title tags, tags that have the wrong length, duplicated meta tags, and the number of links placed on your page.
There’s a free and paid version of this tool. The free version contains basic features like crawling redirects. However, it is limited to 500 URLs. The lite version, on the other hand, is tailored for smaller domains. Finally, the paid version includes more advanced features, along with free tech support.
This tool is quite the same with the Website Grader of Hubspot where you provide a link, and it gives you a full report card. It usually gives you a single score for your whole website. After that, it provides you a list of everything that you can do to improve your SEO and your site’s mobile-friendliness.
Woorank also provides you with tips on how you can enhance your site’s usability and performance. You also get an analysis of how well you are doing from a backlink perspective.
This is a great tool that you can use if you want a quick, and easy rundown of what you’re doing right with your site, especially when it comes to SEO.
7. Moz Pro
This tool offers a complete SEO toolset that helps you improve your rankings and visibility on search engines.
It offers link building, site audits, keyword research, and page optimization insights to help you gain a better view of your current standing on search engines, as well as how you can improve your ranking.
8. Answer The Public
A lot of SEO tools get their keywords in the same place, and that’s Google Keyword Planner. Answer The Public is different. This tool helps you look for questions that people ask blogs, forums, and social media. Then, it helps you turn these questions into awesome keywords.
Overall, it’s a great research tool that allows you to create better content that your audience will enjoy, and will more likely share.
Keyworddit is another great tool that you can use to source subreddits on Reddit, providing you with a list of threads that a particular keyword is used.
All you need to do is to type a particular subreddit, and it will source several keywords and monthly search volume for terms in the US. It’s easy to use, providing you with handy insight on the interest of your audience.
10. Screaming Frog
This SEO spider application allows you to evaluate on-site SEO issues. It can look for server errors, broken links, duplicated pages, and blocked URLs.
It will also crawl your site and will analyze your on-site and technical SEO.
Over to You
SEO is an important aspect that you need to focus on if you want your site to get the kind of traffic that it deserves. Search engines won’t care how much traffic you’re putting in your blog posts, and content if they’re not optimized.