If you haven’t noticed, the internet is drowning in content.
In fact, more content than we can actually consume.
But the problem is that a lot of this content is going to waste.
Why? Since most of this content isn’t good, a lot of people tune out of it.
So, if you’re a business or brand trying to build a strong relationship with your audience or prospective customers, this can be challenging.
How do you create content that will draw people not only to read it but enjoy and convert as a result?
Great content usually starts when the information you put out there is entertaining, informative, and relevant to your audience. However, this is just the starting point. Your language matters as well.
Here Are The Seven Important Qualities That Will Define High-Quality Content:
1. Readable
One of the main things you need to do is make it easy for your readers to understand when it comes to creating content. So, this mostly depends on whether your content is readable or not.
A content’s readability is affected by several factors, including terminology, usage of jargon, sentence structure, and spelling and grammar.
Ideally, it should be written in a scannable format. Meaning, it should be readable to your audience without them having to read that whole chunk of text.
So, even if your reader will quickly go through the headlines, subheadings, and bullet points in the article, they should still have a gist of what you’re trying to say.
We’re not saying that detailed writing isn’t great. However, this will be much more convenient for readers who don’t have the time to go through and read the whole thing. It also helps that you work closely with reputable content writing services.
2. Engaging
To build relationships with your prospects, the content that you put out should resonate with your audience. Meaning- it needs to have that emotional connection that’s vital in fostering engagement.
Content that has poor readability will make it less engaging. However, this can be affected by several factors as well, like the use of personal pronouns, how lively or concise your writing is, and how scannable your content is.
Not every content you put out there should answer the deepest thoughts of the universe or the most profound questions in your industry. But merely engaging with an aligned audience will get them to connect with you much better.
Also, people will remember you more if you engage with them. So, don’t hesitate to ask questions and provide them with answers, even if you’re seeking out answers from them.
Your ability to engage people will your content will give them that evergreen quality.
How do you know if your content is engaging?
- Your content will encourage people to stay in your blog or site a little much longer.
- Many users will feel like reaching out to you.
- They will be compelled to explore other parts of your blog or website.
- They will share your content on various social media platforms and mobile apps.
- They’ll leave comments.
- They’ll be “liking” your updates on social media.
3. It Ranks Well On Google
As part of its RankBrain algorithm, Google used machine learning that is often used with every search.
Now, one thing machine learning systems have in common is that they reward high engagement.
Will Google measure your content’s engagement? Well, this is often a combination of your click-through rate (users clicking on your content) along with the dwell time (the amount of time that users spend engaging with your content.
Now, CTR is critical for SEO because, for every 3 percent rise or fall of your CTR, your rankings can go up or down by one spot.
Data also showed that Google is starting to eliminate traffic in pages that have a low dwell time. Usually, dwell time is the amount of time that a person spends on your site once clicking on a search engine listing.
Although you couldn’t measure dwell time precisely, the time on site is often proportional to one’s dwell time.
4. Consistent
Content can come from varied sources, both in and out of your organization.
That’s why inconsistencies are often unavoidable. However, these same inconsistencies will often confuse your readers and eventually affect your company’s brand recognition.
Standing out from an extremely crowded marketplace is hard. If your company’s name, key messages, and product names appear inconsistently, standing out from the rest of the pack is even more challenging.
In the same way, you should also have a consistent posting schedule, making your content more sustainable in the long run.
If you resolved to publish a blog post every day, then do so. If you think you’ll be a lot busier on certain days, make sure you schedule your posts in advance.
In the same way, if you’re publishing a post every Saturday, or make sure that you have something published during that day of the week.
That’s because people will expect to start hearing from you, even unconsciously.
5. Provides Value
Ideally, the content that you put out should be made of educational pieces that will often teach an audience that stuff that you know that they would find fascinating or interesting at the very least.
It should seek to inform and benefit your readers not just now but in the future, as this will become your growing body of work.
Over time, this will draw your audience to you as a credible and valuable source of information.
6. Incorporates Storytelling
Storytelling creates a context for your readers.
Storytelling will lay out the problems, challenges that a person often faces, how they can solve those problems or the problems that a product or service solves.
Let’s say you’re a small online business. With storytelling, you can tell people directly to purchase your product or service or give them a reason to do so.
7. Findable
It doesn’t matter if you’re publishing support content in a dedicated portal or creating a blog post on your site.
The most important thing here is for your content to appear on the top spot of search engine results.
While, of course, there are many SEO tricks that you can incorporate to boost your search engine rankings, the most important thing is that you focus on curating high-quality content that includes appropriate keywords placed in the right places.
A search engine such as Google will always find a way to find great content online.
So, see to it that your content is findable based on the guidelines of Google.
Doing so will make it easier for people to find your content, but it will be so much easier to land new customers and clients if you’re a business or a brand.
8. Include Data And Statistics
People tend to find numbers reassuring.
So, why not include there how many people that month used your products or services? What are the current trends in your industry, or how are your competitors doing?
When you provide facts or data to back it up, people will feel a lot of reassuring.
The Bottomline
The bottom line here is that it’s simply not enough that you create content for the sake of creating it. It needs to be great, or you lose the opportunity to be noticed.
Ensuring that your content has the qualities of will make it high-quality content will ensure that you’ll get there.
