Here we are with the big news on the Google August 2024 Core Update – which was announced just some time back. This core update finished its roll out entirely just yesterday. So what does this update have caused in the website ranking? This article explores the same…..
Key Observations
- Search Engine Land reported that throughout the roll-out it noticed improvements in website rankings of certain domains that witnessed a hit due to the Helpful Content Update of September 2023. In contrast, most people didn’t notice any fluctuation at all.
- On August 17th, 2024, Gisele Navarro tweeted on X (previously Twitter), “We are receiving visitors to some of our former top traffic pages. Here you can see yesterday VS 28 days ago:”
- Search Engine Roundtable found some eye-opening responses in its poll results dated 30th August 2024:
- 44% of site owners reported a negative impact on their site rankings.
- 27% of site owners witnessed improvements in their ranking and traffic.
- 29% of site owners saw no change at all.
This is surprising that quite a considerable percentage of people didn’t notice any change in their SERPs and website traffic. However, let’s not forget that until then the roll out wasn’t completed.
But now that it is entirely completed, we must not forsake the intricacies of the content quality at any cost, and keep it informational for users.
What Should You Do Next?
- The March 2024 Core Update was way too impactful for site owners as the majority of them saw a significant drift in their website rankings, this time too site owners must stay aware of the content quality and not compromise that.
- Changing the approach from purely SEO-intended optimization to content relevance, freshness, and quality can make a difference for good.
- Having a close look upon how site rankings and traffic fluctuate this time is the key to resolving this issue.
- Constant monitoring and continuous efforts in website content can show significantly positive results.
Click here if you want to get a detailed explanation of this core update.
Conclusion
The Google August 2024 core update is now quite here after its roll out was completed a few days back. It would be interesting to see how this will impact the rankings and traffic of websites in the coming time. John Muller– Search Advocate at Google, emphasized uplifting rankings for “genuinely good and helpful content,” which means “small or independent sites” have a good chance of ranking in the top SERP positions with this core update. Google is sure to have a surprisingly positive impact on online discoverability of content that provides information relevant to users search intent.
