Facebook has become a hub of shoppers from around the globe. A recent research study says that more than 50% of shoppers use Facebook Marketplace to place orders. Also, 16% of the Facebook audience regularly makes purchases from the platform’s in-built commerce tool– Marketplace. This signifies the impact of the world’s third most-used social media app in the ecommerce industry. That’s why today’s topic of discussion is: how to sell on Facebook Marketplace.
Ways To Sell On Facebook Marketplace
You need to have a Facebook account in order to start selling on Facebook Marketplace.
1. Set Up Your Facebook Marketplace
- Open a new tab on your computer system and log into your Facebook account.
- From your Facebook homepage, click on the Marketplace icon on the left-side panel.
- Now click on the plus icon to create a new listing and select the “Item for Sale” option.
- Click on Add Photos and select the images of the product that you want to add. You can add 10 photos only so make sure to upload such photos that are clear and people can get the answer to their product-related inquiries just by looking at the images.
- Next step is to provide a suitable title and price for your product and select an appropriate category and condition. Click on More Details to provide a suitable product description and then move on to select the availability options: List as a single item (if you’re an individual willing to sell occasionally on Facebook) or List as in stock (for sellers who sell multiple products regularly). Moving on, you’ll need to select relevant product tags (for instance, bags, crossbody, handbags, fashion, style, etc. for bags), and choose the location wherein you want to sell the product.
- Online sellers know that SKU (stock keeping unit) helps track inventory so they can enter that, however, it can be left unfilled.
- After all the essential details are entered, hit Next.
2. Boost The Listing
Here are some steps that you must take to ensure that your product listing reaches potential buyers:
- Continuing from where we left (SKU), you’ll next need to choose a location for selling your product. In addition, you can enable the “Boost listing after it’s been published” option. Do you want to know how to sell on Facebook Market place without letting your friends know? Then you’ve got that option too on this platform. Remember that your listing will stay public yet hidden from your friends on Facebook and Messenger in most cases.
3. Join Groups To Promote Listing
- The list in Groups option allows you to select certain Facebook Groups in which you wish to sell your product item. The app shows suggestions for Groups as well.
4. Publish Your Listing
- Review your product listing carefully.
- Finally, hit the Publish tab/button. It will take a few seconds and you’ll be redirected to a new page displaying all your Facebook Marketplace listings.
That’s it! You’re done learning how to add an item to Facebook Marketplace. Here, you can track the number of clicks on your listing and get notified if someone places an order. You can manage your orders by clicking on the Menu icon > Order & Payment.
How To Sell On Facebook Marketplace Android/iOS?
- Open the Facebook app on your mobile phone, and tap on the Marketplace icon at the bottom.
- Next, tap on Sell > Create Listing > Items (or whatever you wish to select).
- Now you’ll get the option to add photos of your product, tap on it to add the images from your device (make sure to select the main image first).
- Provide product Title, Price, Category, Condition, Description, etc.
- For Location, tap on Edit, select the place on the map where you wish to sell your product, and hit Apply.
- You can choose whether you want to hide your listing from your friends by enabling Hide from Friends.
- In addition, you can select if you wish to show your product listings in more places like– publicly or in groups.
- Add Listing options allows you to offer additional value to the customers like– delivery.
Once done, tap the Publish option at the top-right corner of your screen.
Follow the same procedure for Android and iOS.
Why You Should Sell On Facebook Marketplace?
Knowing how to sell on Facebook Marketplace can assist you in more than one way:
- Boost Exposure & Reach: Facebook has a count of almost 3 billion active monthly users, which is a great opportunity to display your product offerings.
- Offer Products Locally & Globally: With Facebook Marketplace, sellers get the option to sell their products locally or ship them to other countries. This creates an opportunity to tap into new geographic horizons.
- Enjoy No-Fee Listings: Facebook Marketplace doesn’t charge online sellers a single penny for listing products. It also doesn’t deduct any charges on the sale of an item locally.
- Tap Opportunities To Cross-Sell: Facebook sellers are allowed to cross-promote their products, boosting their social media marketing strategies.
- Track Performance & Access Premium Features: Facebook Marketplace provides various insights and data tracking features and tools (free and premium) to sellers to keep a tab on performance-based metrics.
Tips To Optimize Your Product Listing On Facebook Marketplace
Following these tips can assist you in getting more leads and conversions:
1. Use A Professional Profile Picture
E-commerce sellers just can’t pick any random photo to be displayed in their profile picture because it now represents them professionally. This means they must select such an image that reflects their brand name and the nature of their business. For enjoying the best of both worlds, brand logos can work like a charm.
2. Boost Your Product Listings
To optimize your sales revenue on Facebook a necessary step is to boost your product listings.
This can be done by making your product description catchy and integrated with the right keywords your audience is searching for. In addition, you must provide size details, the material used, payment and delivery options available to the buyers, etc. in your listings. Furthermore, making descriptions in bullets makes it much easier for shoppers to go through the product details which increases the chances of quick conversion.
3. Use High-Quality Product Images
Keep in mind that the only way your audience comes across your product before ordering it on Facebook Marketplace is through the images. So they have to be captivating, and clear and describe the product condition well enough for your audience to understand. With natural lighting, a quality camera, and different angles, you can depict your product features and state in the best manner possible.
4. Opt For Apt Payment & Shipping Options
Setting a price is the basic element for how to sell on Facebook Marketplace, but you must select how you want to receive the payment and what delivery options are available to your customers.
Set an actual price after analyzing your competitors and considering the product condition. Connect your bank account or PayPal with Facebook to manage purchases. Also, determine what mode of payment (cash/credit card/debit card) you are willing to accept.
To make your product available overseas, you must select an appropriate alternative under Delivery Options; select the delivery method as Shipping & Local Pickup to facilitate overseas transactions. Then update Package Details and charges for different weights. Follow the in-prompt actions and click on Save.
NOTE: If you wish to sell beyond local areas, you can select Delivery Options as per your preferences. For this, you need to head to the Shipping and Returns option to set how you wish to manage them. Sellers will receive the payment amount from Facebook (after its fee deduction) in their bank account or other channel that is added to the platform.
5. Select The Right Category
Category selection makes a direct impact on your product discoverability. If you want your listing to show in front of the right audience, the right category can get you that. Though a very minute detail, it can have a major influence on your product visibility.
6. Effective Customer Service
Is it possible for you to connect with a seller who doesn’t respond to your query or review? Not a chance, right? Then think about what brand impression you create in your prospects’ minds when you don’t reply to a prospective customer’s queries about the product or leave them negative feedback hanging despite a loss they bore due to your product.
This can impact your sales and reputation adversely. So make sure to address your prospects’ inquiries promptly. Also, take some time to respond to your customers’ appreciative reviews and politely handle negative remarks without creating a dispute.
7. Cross-Platform Promotions
One of your key practices while learning how to sell on Facebook market place effectively should be promoting your listings on Instagram, WhatsApp, Telegram, and Messenger. This will fetch you more product views and escalate the count of conversions.
8. Build Partnership With Reliable Logistics
With the help of a trusted and reliable logistics partner, you can offer and watch out for product delivery. In an era where door-to-door product deliveries are in the craze, this partnership can assist e-commerce sellers in heavily expanding their product reach.
9. Watch Out For Fraudulent Transactions
Online frauds have become a recurrent scenario nowadays where people pretend to be genuine buyers sending you fake screenshots of payments. Be aware of such tactics and always check the buyer’s profile, friendslist, and previous activities to make out if the prospect is legit or not. Also, there are people who first voluntarily offer a higher price for your product desperate to buy it, however, they later on ask you to refund the excess amount or harm your brand image. This makes it inevitable on the seller’s part to try to ascertain the buyer’s authenticity before finalizing the deal.
Since you don’t know the person you’re selling to, never make pick-ups/appointments at your place. Ask for meetings in public arenas like gas stations, public squares, stores, bus stands, police stations, etc.
10. Monitor Insights On Facebook Marketplace
Using Facebook Marketplace and other online tools you can monitor your listing performance, track how many people clicked on it, saved it, and eventually converted into a buyer. This data will fetch you insights into how well is your product listing performing and whether you are required to invest in additional services like Facebook advertising or join a Facebook marketing agency or not.
Frequently Asked Questions (FAQs)
What Is Facebook Marketplace Algorithm?
Facebook Marketplace analyzes a user’s search and location criteria to return the results for the desired product searches. It also analyzes prospects’ past activity on the app and product descriptions to match the desired interests with the features in the offering.
How To Edit Product Listing On Facebook?
To edit listings on Facebook Marketplace, Go to Marketplace on the app. Then go to Selling > Your Listings > On the listing that you want to edit, tap three dots appearing on its side. Select Edit listing and make the desired changes in your product listing.
How Do I Make My Listings Appear In Top Searches On Facebook Marketplace?
Use relevant tags, appropriate keyword-enriched product descriptions, and high-quality product images for maximum traction on Facebook Marketplace. We encourage you to read the tips mentioned in this guide on how to sell on Facebook Market place. You can also request Facebook to obtain a verified seller badge which will increase your credibility on the very platform.
Is There Any Fee To Sell Locally With Facebook Marketplace?
No selling locally on Facebook Marketplace doesn’t attract any costs. However, if you provide shipment facilitation, you might attract a certain percentage on the selling transaction or a preset rate.
I’m A Service Provider, should I Sell On Facebook Marketplace?
Facebook Market provided place doesn’t allow selling services, only physical items/products. It even has a list of items that can’t be offered for sale on Facebook Marketplace. As a seller, you must be familiar with the platforms’ community standards and commerce rules for sellers.
Conclusion
Are you a business owner who wants to leverage Facebook’s wider audience base? Then you must be well-versed with how to sell on Facebook Marketplace as the platform offers opportunities to find relevant and interested audiences. Its built-in commerce tools suite and splendid features can boost your sales with your efforts on extraordinary customer service. Especially for e-commerce store owners, marketing products via Facebook Marketplace is a brilliant way to boost your social media promotions.
