The chances are that you already know content marketing is king when it comes to ranking on Google and the other search engines. Content marketing is constantly in flux, which means you need to learn how to pivot if you want your brand to continue showing up when customers are searching for you.
If you want to elevate your content marketing approach, you need to know what the data and the facts have to say about your website. Let’s look at the top 4 proven ways that you can elevate your content marketing starting today:
1. Get to Know Your Audience
The easiest way to take your content marketing to the next level is to have a thorough working knowledge of who visits your page. You should know what their pain points are, what they hope to learn, and how you can help them.
All of these details allow you to connect with your audience on a deeper level, keeping them engaged on your page and ready to move down your sales funnel.
Make sure that you aren’t trying too hard to cater to everyone with a single piece of content. You may have to come up with several pieces of content to cater to every aspect of your audience.
For example, you might want to share technical tips with some users while others are less concerned with why your product or service works and more interested in the overall investment. Ideally, you want to make multiple types of content that can resonate with different market segments.
2. Remember that Headlines Matter
If you want someone to click through to your page, then you need to entice them with a title that speaks directly to their need. You don’t want it to sound too much like clickbait because users can see through those gimmicky tactics. However, you do want it to be highly effective, and often citing statistics or important numbers directly in the title helps.
A few tips that you might want to keep in mind when writing your titles include:
- Add a number or include data
- Use emotionally-charged words
- Steer clear of simple or basic words
If you aren’t sure whether your headline is effective, use a tool like the Coschedule Headline Analyzer to check it out before posting.
3. Include More Video
Your content marketing might be falling flat if it doesn’t use multiple media to engage customers in the buying process. If you want to really draw in people who might be visiting your page for the first time, or you want to set yourself apart as a user-friendly resource, consider whether video could be the right move for your site.
Viewers can retain 95 percent of video content but only 10 percent of written text. Marketers who want to stay top-of-mind in their respective fields will want to stop being camera shy and start getting in front of their customers in more ways than one.
4. Personalize Content
While there is certainly a time and place for content that is completely factual, many businesses are finding success by connecting with their audience on a deeper level. Instead of technical expertise, show how you are helpful to the average person by adding personalized content that the audience can’t get from your competitors.
For example, you might include stories from your current customers or testimonials about how they were able to implement your process to great success.
This approach allows your audience to determine whether they can trust you and allows you to form an even deeper relationship with them. They seek you out as an expert and identify with the people who have already used your product or service, making it more likely that they can put themselves in the position to click the “buy now” button.
Improve Return on Investment with Content Marketing
If you want to start making more revenue from your content marketing, you need to learn how to elevate from basic to being the absolute best in your field.
From writing personalized accounts to putting your face in front of the camera instead of behind the screen, these top tips will help you elevate your content marketing strategy and secure more leads for your business over time.