Google has rolled out a game-changing update to Search Console AI powered configuration, making it fully available to all users as of mid-February 2026. This experimental AI feature transforms how SEO professionals, site owners, and marketers analyze organic search performance in Google Search Console. By simplifying complex report setups into simple natural-language prompts, it empowers users to uncover insights faster than ever before in an increasingly AI-driven search landscape.
What Is Search Console AI Powered Configuration?
Introduced experimentally in December 2025 via Google’s Search Central Blog, the Search Console AI powered configuration tool lets you describe your desired data analysis in natural language. The AI then instantly translates your request into the perfect setup for the Performance report (Search results tab).
Instead of manually selecting metrics, applying filters, or setting up date comparisons, you simply type what you want to see, and the system handles the rest. It’s designed to cut down on the tedious clicking and menu navigation that often slows down SEO insights.
Key capabilities include:
- Selecting metrics — Automatically chooses from Clicks, Impressions, Average CTR, and Average Position based on your query.
- Applying filters — Narrows data by query, page, country, device, search appearance, or date range.
- Configuring comparisons — Sets up side-by-side views, such as this quarter vs. last year or custom periods.
This feature is currently limited to the Performance report for Search results (not yet available for Discover or News reports).
How to Access and Use It
Log in to your Google Search Console account and navigate to the Performance report. Look for a prominent note at the top: “New! Customize your Performance report using AI” . Click it to open the AI interface — typically a sidebar or prompt box on the right.
Enter a natural-language request, and watch the report reconfigure in real time. Always double-check the applied filters and settings, as AI interpretations aren’t always perfect.
Example Prompts to Try
Here are some practical examples that showcase its power:
- “Show me mobile clicks and impressions for queries containing ‘SEO tips’ in the last 3 months.”
- “Compare average CTR and position for pages with ‘/blog/’ in the URL this quarter versus the same quarter last year.”
- “Display clicks for pages that include the word ‘Google’ from Spain on desktop devices.”
- “Show Average CTR and Average Position of branded queries in the last 28 days.”
These prompts handle complex setups that would otherwise require multiple manual steps.
Benefits for SEO Workflows
The Search Console AI powered configuration saves significant time, especially for frequent or deep-dive analyses. It reduces setup friction, allowing more focus on interpreting insights and taking action (like optimizing underperforming pages or spotting emerging trends).
It’s particularly helpful for:
- Quick troubleshooting (e.g., “Why did traffic drop in this country?”).
- Comparative analysis across periods or segments.
- Exploring new angles without knowing exact filter combinations upfront.
As an experimental feature, Google notes that results “may not be perfect” — so verify configurations before relying on them for major decisions. It doesn’t handle actions like sorting tables or exporting data; it’s purely for report configuration.
Why This Matters in 2026
With Google’s continued push into AI across its ecosystem (from Search to Analytics), this rollout aligns with making tools more intuitive and accessible. No special eligibility is required; it’s now live for everyone, following a gradual expansion from the initial December 2025 limited test.
If you’re managing websites or running SEO campaigns, head to your Search Console Performance report today and experiment with the Search Console AI powered configuration. It’s fun, fast, and can spark new ideas for optimizing your organic traffic.
Wrapping Up
The rollout of Search Console AI powered configuration represents a meaningful evolution in how we interact with SEO data tools. By bridging the gap between complex dashboards and everyday language, it lets you spend less time configuring and more time strategizing. As AI continues to shape the future of search in 2026, this feature stands out as a practical step toward more efficient, insight-driven workflows.
