If you need a website traffic boost, you should have a sustainable content marketing strategy in place. This includes identifying relevant websites that accept guest posts. That way, you can reach more readers and spread the word about your brand.
However, guest posting can be a cumbersome process. As such, you will need a blogger outreach program and tools to streamline your activities.
That said, we have listed seven blogger outreach tools that you can use to have a robust guest posting strategy.
1. BuzzSumo
BuzzSumo is an awesome tool that allows you to see how well your content performs on search engines and social media.
Apart from that, you can also use it to create blog post titles and a blog outreach tool. Meaning, you can use it to know who the top performers are in a particular industry.
Armed with the information of brands dominating the industry, you can use it to your advantage. You would know which brands to reach out to, what content idea to pitch, and how you can create link-building opportunities.
Here are some of its top features:
- Look for the most popular content based on the number of social shares.
- Filter the location if you’re searching for location-specific content.
- Filter by types like brands and influencers.
Overall, this tool is simple to use, making it easy for you to know the influencer’s in your niche or industry.
2. BuzzStream
If you’re looking for a personalized, highly efficient blogging outreach tool, BuzzStream fits the bill. It also allows you to look up influencers and manage relationships.
It has features like other blogger outreach tools but something more.
You first need to make an account to sign up as a new user. As you search for online influencers, you can also look up new bloggers, and other social media profiles.
What’s more, this allows you to save time in ways you can hardly imagine. The best thing about it is that you don’t have to spend hours on blogger outreach.
After you upload the custom URLs, this tool lets you crawl websites. From there, you can note and record contact details, check social media metrics and organic traffic statistics.
It also makes guest posting straightforward, allowing you to save a lot of time.
3. Mailshake
Mainshake is another excellent blogging outreach software that lets you generate leads, promote your content, and build relationships with relevant online influencers.
You get to choose from its wide selection of pre-written outreach templates. All you need to do is answer a couple of questions, and the tool will generate personalized emails for your campaign.
It also allows you to do automatic follow-ups, allowing you to schedule follow-up emails that are triggered by link clicks. It also lets you merge fields to customize messages quickly.
Finally, it can be integrated into services like Google Forms, Zapier, and SalesForce. Doing so can help you build a successful outreach strategy.
4. MuckRack
MuckRack is excellent communication and PR software. Created for digital PR purposes, it allows you to communicate with different content producers. This includes online news writers and bloggers.
This tool monitors the Internet for relevant news and content about a particular topic or whenever your target keyword is mentioned. That way, you can get in touch with the right people in your niche.
Moreover, it’s also a great tool that allows you to build and maintain blogger outreach lists by particular topics.
5. Ninja Outreach
Ninja Outreach is effective in terms of blog outreach and link building.
The features have an automated email outreach that gives you the automation you need to save time and track results. Using this tool, you’re updated with the number of clicks and replies.
It has customizable templates that let you create unique templates in customized fields. These customized emails help pitch a guest post.
It also allows you to track email stats to help you evaluate your campaign effectively. That way, you’ll know which particular group is opening your emails, what’s the click rate, and the reply rate.
Using this data, you’ll know where to focus more and which particular strategies aren’t working.
Overall, if you want to boost your response rate, this is a great tool worth considering.
6. Traackr
Just like what the name suggests, this is a tracking tool that allows you to connect and build relationships with influencers. It also allows you to measure the impact of influencer marketing on your campaign success.
With the help of Traackr, you can maximize every content that you produce. After all, blogger outreach is a time-intensive engagement.
Since there’s no guarantee of success, you want to focus on relationships that positively impact your business.
Equipped with the knowledge and metrics of the impact of social media influencers on your business, you can organize your outreach strategies. You’ll also know what’s working and what isn’t.
Overall, it’s an excellent tool if you don’t know where to start with social media influencers. And if you’re committed to looking for relevant influencers and creating a focused content outreach, you should definitely consider this.
7. SemRush
Not only is this an excellent blogger outreach tool, but it also is one of the best marketing apps to date.
As a whole, it’s less of a tool and more of a collection of various digital marketing apps which will take your business to new heights.
It provides you with a comprehensive analysis of the different key performance indicators your should monitor, from domain review to keyword research. That way, you’d know whether your tactics are creating an impact.
Some of its blogger outreach features include:
- Backlink analysis of any domain
- Link building tool for looking up prospects and sending follow up emails
- Research trending topics in your industry
- Track brand mentions
- Look up backlinks from your competitor’s websites
- Domain overview with a detailed analysis
- Track ranks of focused keywords
The blogger outreach tools listed above can let you launch an effective content marketing campaign. It also enables you to foster strong relationships with influencers in your industry. Aside from that, you can measure its success.
