There is no denying that Social Media Services has helped travelers and travel businesses to expand their reach. This leads to more opportunities for travelers and increase in revenue for businesses.
But no matter how good is your social media content or stunning your travel photos are, if no one sees it, what’s the point?
Although living in a highly digital age, you have to still need to be social. Good thing, social media platforms like Facebook, Instagram, YouTube, Pinterest, and Twitter helps you achieve that.
Importance Of Social Media In Traveling
In this time and age, social media should be a huge part of your digital marketing strategy, more so if you are a travel blogger.
While some known bloggers use multiple social media platforms at their disposal, you can opt to focus on one network if you are just starting out. The key here is to identify where the majority of your target audience is.
That said, we have listed down eight social media tips that you can use for travel blogging:
1. Write Good Content
Although this might initially come off as cliche, it’s true that the foundation of a strong social media presence is high-quality and engaging content.
If you write an article that’s devoid of any personality or emotions, then chances are, people will hardly read or share what you wrote.
This is how exceptional travel bloggers differentiate themselves from others. They understand how others feel about certain things, and they do their best to establish a meaningful connection with their audience.
Although your goal is to create content that attracts many eyeballs, you also have to make sure that it’s easily relatable. Ideally, it should have a healthy mix of information, emotions, humor, and CTAs.
2. Include Attention-Grabbing Images
Draw your audience’s attention by posting stunning and attention-grabbing images on social media.
Although you can post and link your images on other social platforms like Facebook or Instagram, it can be a mystery to some travel bloggers how doing so can help promote their content or business.
Here’s the thing: People like to scroll and look at pretty pictures on social media. Hence, you should leverage this kind of user behavior.
Plus, using travel-related hashtags, like-minded individuals can follow you once they get to check out your content. There are little ads on the platform too if you have the budget to promote your travel blog.
3. Hashtag Works Like Magic
Now, along with your images, you also need to learn how to strategically use hashtags. That way, it’s easier for you to show up on all the relevant searches on various social platforms.
Hashtags work like magic by letting you connect and engage with people who are interested in traveling in general. You can also use it to boost your traffic on social media platforms like Instagram and Twitter.
Using hashtags also helps increase brand awareness, allowing your content to be seen by your target audience and not just your existing followers, which can also help your boost your social media engagement.
4. Post Some Of Your Travel Videos
Videos are another great way to inspire people to travel. Not to mention that it enhances the content you share on social media.
Again, you do not create a video that is shot professionally to generate attention. A DIY home video, a mini-vlog, or a short travel video that relays to your audience useful information will suffice.
For instance, if you have a knack for humor, then you can use this as an advantage to create videos and relate to your audience.
If you feel a little bit of camera-shy, then there are plenty of good resource videos that you can still come up with. With a little imagination at play, you can still come up with pretty amazing clips.
5. Have Informative Fun Facts
Everyone appreciates a good trivia or fun informational facts here and there. So, as much as you can, make it informative, entertaining, and engaging to help position yourself as an expert or a thought leader in the travel blogging niche.
Something as simple as which luggage brands make the best carry-on can be helpful to your audience. You can also check out a lot of tourist boards, tourism websites, local guides, or even the locals themselves have fun facts that they can tell.
Just ask the right people and see how you can relay this useful information to your audience. The internet is also a good alternative when searching for these facts!
6. Use Personal Branding
If you want to be a successful travel blogger, then you should know how to stand out from all the noise on social media.
Using your own personal branding helps you achieve that.
Instead of trying to fit in with everyone, think of ways how you can stand out. It’s best that you focus only on one or two areas of expertise.
7. Don’t Forget The Share Button
Making those share buttons as accessible and as friction-free as possible makes it also easy for your readers to share your content on social media.
If you’re on WordPress, you can install a plugin that allows you to add social media share buttons on your website. Doing so can make it easy for your audience to share your content with their network, instead of copy-and-pasting the link of your travel blog.
8. Be Active On Social Media
Now the last tip we’re going to share here is to need to maintain an active presence on social media.
If you feel that you’re doing everything right, posting great quality content and stunning travel photos, and yet you’re getting few shares, clicks, traffic on your blog, then you might have to reconsider and maintain a more active presence on social media.
Just spending time on these platforms helps you forge the right relationships, as well as keep up with the latest news and trends in the travel niche.
So, there you have it. As a budding travel blogger, hopefully, the tips we have listed above can help you jumpstart your social media strategy. This should also help you establish your travel blog’s online presence.
