Do you know why businesses must have an online presence? That’s because it allows them to build brand awareness.
After all, no customers will come from you when they do not know that your business exists. This also explains why having a search engine optimization plan is integral.
But to achieve this, you need a couple of SEO fixes here and there. Also, to know if your SEO strategy is working, you should at least see the results for the next three months or so.
But if your efforts are not kicking in, there must be something wrong with how you put in place your SEO campaign. That said, we have listed nine reasons your strategy is not working and what you can do about it:
1. Your Website Is Slow
Site speed is one of the most essential search engine ranking factors. Hence, improving your site’s loading times can help improve its search engine ranking.
You can assess the speed of your site through PageSpeed Insights. Test your domain to know what are the things that you need to improve.
Here are other helpful tips to improve your site speed:
- Upgrade to a better hosting service
- Use external hosting (Dropbox or AWS) for bigger files
- Resize and compress images
- Use Content Delivery Network (CDN) for image delivery
- Reduce redirects
- Clean up your code
2. You Are Ignoring Algorithm Updates
A lot of people are often baffled with Google’s algorithm updates. As challenging it can be to keep with it, failing to follow these algorithms can cause your SEO strategy to fail.
With Google always making changes to its algorithm, you must not ignore that these changes can also affect your site rankings.
Make sure that your SEO plan is effective, regardless of Google algorithm updates.
3. You Produce Low-Quality Content
One of the main reasons your SEO strategy fails is that your site is not publishing high-quality content. The thing is, your site’s traffic is often determined by the viewership percentage of your audience.
Users will only visit your site if they think that your content is worth browsing through, and is engaging enough to draw them in.
As a website owner, it is vital to ensure that you are publishing high-quality content. If your content is unoriginal and full of grammatical errors, your audience may abandon your site and not come back.
You also need to ensure your content is consumable, and that it brings value to your audience.
4. You Are Not Using Social Media
A lot of small business owners have somewhat mixed emotions when using Social Media Services. Some do not embrace it, and they do not see how social media can help their business. Hence, business owners deem it a waste of time and money.
But if you are missing out on social media, you will miss out on opportunities to engage and connect with your prospects.
Although it is not confirmed, it appears that social media engagement can impact your search engine ranking. That’s because it makes your content more visible to your audience.
5. You Have Unrealistic Goals
Consider SEO as a long-term investment. You will not land on top of the search results overnight. If you want instant results, then you are better off using paid ads like Google AdWords.
But the thing about paid ads is that you need to pay Google to keep on generating website traffic.
Great SEO, though, is not about achieving quick wins. It is about shaping your site to be the most authoritative site out there, beating your competitors. It is a combination of content creation, link building, and technical optimization.
The best SEO campaign is one that builds momentum until you can reach your goal.
So, do not set unrealistic goals for yourself. When you rely on your success, you are likely to achieve your goals and see your efforts pay off.
6. You Have Poor Backlinks
Link building is essential. One bad link to your website will not hurt your rankings, but spammy and manipulative links will.
Your website can receive a penalty because of it. This can result in your website being de-indexed on search results. Make sure you use Moz’s Open Site Explorer to check for links that may be holding you back and disavow them.
To get excellent inbound links that build your rankings and your brand, make sure to start with a guest blogging strategy.
7. You Are Targeting The Wrong Audience
It is not enough for you to rank high on Google. It would be best if you ranked for search queries and keywords that matter.
If you are ranking for words and phrases that are not relevant to your business, then it will not matter how high you rank. That’s because these irrelevant keywords do not help you achieve your business goals.
That said, ensure that you are targeting the right keywords, and you should update your strategies.
8. You Are Using Old Strategies
You might be using obsolete SEO strategies. This includes keyword stuffing, directory listing, exact-match domains, and flat URL structure. These tactics can murder your SEO campaigns.
Keep in mind that search engines update their algorithm almost daily. Hence, it is crucial that you future-proof your SEO strategy.
This means you need to update your strategies when needed, and always keep your site visitors in mind.
9. No Mobile-First Strategy
We are halfway through 2020, and you should be catering to mobile users.
Since most people are on their phones most of the time, it is essential to have a mobile-first strategy. Apart from the desktop version, you should have a mobile-responsive version of your site.
If people are unable to access your site using their mobile devices, you will be missing out on a significant amount of traffic. This can also hurt your search engine rankings.
This explains why your SEO strategy is failing you.
Over To You
Listed above are the things that you need to avoid if you want to improve your SEO strategy.
Step up your SEO game by re-evaluating your current strategy and making necessary fixes. Then keep calm, and wait for the results to kick in. Good luck!