Search engine optimization or SEO is now an area of focus for a lot of businesses operating online. Since search engines are responsible for getting people the traffic they need, companies must be more conscious of their SEO strategy. Otherwise, they could be missing out on a lot of opportunities.
However, implementing SEO strategies is not enough if you don’t know whether it’s working for you or not. Therefore, it’s a good idea to learn more about how you track and measure your SEO success. Here are nine metrics that you should consider for your SEO strategy.
1. Key Performance Indicator
Plenty of digital marketing services with affordable SEO services India will prove to you their SEO success by indicating Key Performance Indicators or KPIs. They will help you figure out whether or not you were able to achieve your SEO goals. Since KPIs are a general term, this means that different plans have different indicators of success.
You have to be knowledgeable of the different KPIs so that you can accurately measure and track your successes and even your failures. If you use the wrong KPI, you might be over or underestimating your SEO campaign’s effectiveness. Therefore, you have to be considerate when it comes to the KPI you use to indicate your success.
When we talk about content marketing, one of the foundational strategies when it comes to SEO would be the use of keywords. Keywords should define what your topic is about, but it describes the search queries that people type into search engines in terms of SEO. The keywords that you input on your site make potential customers find you on search engines.
Since most people click on links on the first page of search engine results, you want to rank high. The higher your keyword rankings, the more traffic there is, but the more competition there is to be number one.
You can use the keyword rankings to identify what your strategy is when it comes to content and then go from there.
Conversion is a term when a potential customer who visits your website or profile manages to do an action on the site you wanted them to do. A conversion doesn’t necessarily mean they have to purchase anything, depending on your campaign. A conversion can be someone who fills up a form, signs for your email list, etc.
Since conversions indicate the act of a customer doing an action that you wanted them to do, this means that in one campaign, you can have multiple conversions at every stage.
If you’re hiring someone or a company with guaranteed SEO services and the campaign’s aim would be conversions, it will be costlier, of course. However, since you’re generating new business, it should offset the costs it took to get those conversions.
Backlinks are links that lead to your website. They also have the name of inbound links. With that said, what is the importance of backlinks for your SEO success? Well, plenty of search engines believe that if other websites keep linking back to a website, it means that they are more legitimate and reliable as a source than other sites.
Thus, search engines will rank your site higher on particular keywords. Therefore, you need to find a way to get others to link back to your site. You can either do that by guest posting or only by providing quality content worth linking back to others.
5. Domain Authority
Your website’s domain authority is another factor that will affect your search engine rankings, but what is it? Domain authority is an SEO metric that Moz developed. Your site’s domain authority determines your site’s relevance and, well, authority when it comes to a particular topic or industry.
With a higher domain authority, more search engines will want to rank you more elevated than the rest.
Domain authority isn’t an SEO factor that you should expect growth from immediately. It takes a long while to develop domain authority. By creating relevant content, positioning your site well, and correct SEO practices, you’re slowly but surely establishing some level of domain authority if you’re consistent.
6. Organic Search
Organic search traffic is your site’s appearance in a search engine’s results without paid intervention. When you improve other aspects of your SEO strategy, organic search traffic is sure to come with it. Therefore, you need to be consistent with your SEO efforts, or you’re going to rely too much on paid ads to get traffic into your site.
The more organic search traffic you get, the likelier it is for you to get business results such as sales, conversions, or leads.
7. Clickthrough Rate
Your click-through rate, short for CTR, indicates the rate with which users click through to your site after they find your page in search results or the paid ads you have. CTR can be a tool to indicate several things. It can tell you how well your ad copy is, the keywords you use, and how overall compelling your ad or SEO strategy is.
8. Bounce Rate
The bounce rate indicates the rate with which users who manage to land on your site leave the site immediately or hit the back button. If your site has a high bounce rate, that means that something is wrong with your landing page’s effectiveness. You need to optimize your site better. Otherwise, search engines might get the wrong idea.
They might think that you aren’t fulfilling your promises to users, which is why they’re leaving. Thus, search engines will rank your site lower.
9. Scroll Depth
Once your potential customers arrive at your site, you want to figure out how long they stay on that webpage and how low they go to your content. Scroll depth is what you use to measure that. Scroll depth will let you know how far web users on your site scroll down for each webpage.
If you find that they aren’t scrolling down to your web page’s meat, you might want to find a way to modify your page. You should provide the crucial part of the webpage content up higher.
Knowing how to measure and track your SEO successes and failures will help you replicate or avoid practices when you want to do so. Aside from that, it will let you know how to better manage your SEO strategy by figuring out the best metrics based on your goals.
There are many other metrics out there, so don’t stop on this list. Look for others and see which metrics work the best for your goals.