If you’ve ever read a news story about a product launch, business expansion, or event announcement, it likely began with a well-timed press release. This method remains one of the most effective ways for businesses to share updates with a large audience without spending heavily on advertising.
Press releases aren’t just for large corporations. Startups, local businesses, creators, and non-profits can all benefit from sharing timely news online. In this article, you’ll learn what press release submission is, how it supports your brand, and how to use it effectively.
What is Press Release Submission?
Press release submission is the act of distributing an official news announcement to various media outlets, press directories, and online platforms. The goal is to reach journalists, bloggers, search engines, and, most importantly, your audience.
Typically, a press release contains structured information about a company update—such as a new service, a company milestone, a partnership, or an event. Instead of waiting for reporters to discover your business, you’re giving them a complete story with all the necessary details upfront.
This strategy has become even more valuable in the digital age, where online visibility can make or break a campaign.
Why Press Release Submission Matters for SEO
If you’re putting effort into growing your online presence, press releases should be part of your SEO plan. They offer multiple benefits, both immediate and long-term.
1. Earn High-Quality Backlinks
Press releases can earn you high-quality backlinks. When your release is published on respected platforms, it often includes links to your website. These links help improve your domain authority and can boost your rankings in search engine results.
2. Improve Online Visibility
Press releases help you gain visibility. Many distribution platforms push your release to Google News, news aggregators, blogs, and industry sites. This means your content has the chance to appear in places your audience is already browsing.
3. Build Trust and Authority
They build trust and authority. Regular press announcements show your business is active and engaged. Over time, this builds your reputation not just with readers but also with search engines.
4. Drive Targeted Traffic
Press releases drive targeted traffic. People reading your news are often interested in your niche. If they click through, they’re more likely to stay on your site, read more, and even convert into leads or customers.
List Of Press Release Submission Sites 2025
| S. NO. | BLOG SUBMISSION SITES | WEBSITE URL | DA | PA |
| 1 | NPR | https://www.npr.org/ | 93 | 80 |
| 2 | Business Wire | https://www.businesswire.com/ | 92 | 74 |
| 3 | PR Newswire | https://www.prnewswire.com/ | 91 | 76 |
| 4 | PRWeb | http://www.prweb.com/ | 91 | 72 |
| 5 | Mediapost | https://www.mediapost.com/ | 81 | 63 |
| 6 | Newswire | https://www.newswire.com/ | 76 | 58 |
| 7 | PRLog | https://www.prlog.org/ | 78 | 68 |
| 8 | OpenPR | https://www.openpr.com/ | 69 | 60 |
| 9 | PR.com | https://www.pr.com/ | 68 | 65 |
| 10 | 24-7 Press Release | https://www.24-7pressrelease.com/ | 66 | 61 |
| 11 | PR Inside | https://www.pr-inside.com/ | 65 | 58 |
| 12 | EIN Presswire | https://www.einpresswire.com/ | 62 | 64 |
| 13 | OnlyWire | https://onlywire.com/ | 50 | 53 |
| 14 | Presswire | https://www.presswire.com/ | 37 | 48 |
| 15 | PRMac | https://prmac.com/ | 49 | 49 |
| 16 | Webnewswire | https://www.webnewswire.com/ | 48 | 52 |
| 17 | Express Press Release | https://express-press-release.net/ | 46 | 50 |
| 18 | ForPressRelease | https://www.forpressrelease.com/ | 40 | 54 |
| 19 | Release-News | https://release-news.com/ | 34 | 45 |
| 20 | Free Press Releases UK | https://freepressreleases.co.uk/ | 34 | 39 |
| 21 | The Open Press | https://theopenpress.com/ | 46 | 52 |
| 22 | PRZoom | https://www.przoom.com/ | 31 | 40 |
| 23 | PRHwy | http://www.prhwy.com/ | 25 | 35 |
| 24 | Press Release Point | https://www.pressreleasepoint.com/ | 59 | 54 |
| 25 | IdeaMarketers | https://ideamarketers.com/ | 51 | 54 |
| 26 | PRSync | http://www.prsync.com/ | 51 | 53 |
| 27 | Asiatoday | https://www.asiatoday.com/ | 40 | 48 |
| 28 | ClickPress | https://www.clickpress.com/releases/ | 45 | 50 |
| 29 | EmailWire | https://emailwire.com/ | 40 | 45 |
| 30 | IssueWire | https://www.issuewire.com/ | 38 | 42 |
| 31 | PressAbout | https://www.pressabout.com/ | 36 | 40 |
| 32 | PressBox | https://www.pressbox.com/ | 35 | 45 |
| 33 | Live-PR | https://live-pr.com/ | 34 | 44 |
| 34 | PRUnderground | https://www.prunderground.com/ | 33 | 43 |
| 35 | ReleaseWire | http://www.releasewire.com/ | 32 | 42 |
| 36 | PRDistribution | https://prdistribution.com/ | 31 | 41 |
| 37 | PRBuzz | https://www.prbuzz.com/ | 30 | 40 |
| 38 | PRFire | https://www.prfire.co.uk/ | 29 | 39 |
| 39 | PRLeap | https://www.prleap.com/ | 28 | 38 |
| 40 | Online PR News | https://www.onlineprnews.com/ | 27 | 37 |
| 41 | BriefingWire | https://www.briefingwire.com/ | 47 | 50 |
| 42 | FreePRNow | https://www.freeprnow.com/ | 42 | 45 |
| 43 | PRFree | https://www.prfree.org/ | 41 | 44 |
| 44 | BigNews | https://www.bignews.biz/ | 46 | 47 |
| 45 | PressReleasePost | https://www.pressreleasepost.com/ | 35 | 40 |
| 46 | WebKnowHow | https://www.webknowhow.net/ | 34 | 39 |
| 47 | ENewsWire | https://www.enewswire.co.uk/ | 33 | 38 |
| 48 | LinkingNews | https://www.linkingnews.com/ | 32 | 37 |
| 49 | Top10orFree | https://www.top10orfree.com/ | 31 | 36 |
| 50 | PowerHomeBiz | https://powerhomebiz.net/ | 30 | 35 |
How to Write an Effective Press Release
Writing a press release is all about being clear, direct, and timely. You want to share important news in a way that grabs attention quickly. A well-written release makes it easier for journalists and readers to understand your message. Follow these simple steps to create one that works.
Headline
Start with a strong, clear headline that tells the main point. It should be short and easy to understand. A specific headline grabs more attention than a vague one.
Subheadline
Use a subheadline to give a little more context. It supports the main headline and adds value. Keep it brief—just one sentence is enough.
First Paragraph
Begin with the most important details. Cover the who, what, when, where, and why right away. This helps readers understand your news quickly.
Supporting Information
Add quotes from company leaders or partners to make it personal. Include stats or facts to support your message. Use short paragraphs to make it easier to read.
Boilerplate & Contact
Finish with a short paragraph about your company. This gives background for anyone unfamiliar with your brand. Don’t forget to include contact details for follow-up.
Optimizing Your Press Release for SEO
If you want your press release to get noticed online, you need to make it search engine-friendly. A few small changes can help it rank higher and reach more people.
Start by using your main keyword naturally. Add it to the title, the first paragraph, and one subheading. Don’t force it—just include it where it fits well in the sentence.
Use anchor text the right way. Instead of saying “click here,” use phrases like “read the full report” or “download our app.” This makes your links more helpful and SEO-friendly.
If the platform allows it, write a short meta description. Keep it under 150 characters, include your keyword, and add a simple call to action.
Format your release to be easy to read. Use short paragraphs, bullet points, and bold subheadings. This helps people scan the content, especially on mobile devices.
Lastly, add an image or a short video if you can. Visuals grab attention and can increase the chances of media outlets using your story.
Paid Press Release Submission Platforms
PR Newswire
A widely trusted name offering extensive media reach and editorial support. Ideal for large businesses aiming for broad coverage.
- Business Wire
Great for corporate and financial news. Offers strong distribution to investor and regulatory networks.
- GlobeNewswire
Popular for global announcements, especially in finance, healthcare, and tech sectors.
- Newswire.com
A budget-friendly paid option with good analytics and media targeting features.
- eReleases
Works well for small businesses. Combines PR writing help with distribution via PR Newswire.
- 24-7 Press Release
Affordable and beginner-friendly with optional writing assistance.
- Send2Press
Focuses on editorial quality and offers solid U.S. distribution. Good for SMBs and non-profits.
- PRgloo
Used by government and public sector organizations. Offers full PR workflow management.
Free Press Release Submission Platforms
- PRLog
User-friendly with decent SEO benefits. Great for startups and independent professionals.
- OpenPR
Free to use and popular in Europe. No account needed for reading releases.
- PR.com
Offers both free and paid distribution. Good for building basic online visibility.
- OnlinePRNews
Has both free and low-cost paid options. Simple interface and SEO-focused layout.
- ClickPress
Another free platform with basic formatting and media visibility.
- PressReleasePoint
Free with optional paid services for added distribution. Offers category-specific targeting.
- 1888PressRelease
Provides limited free distribution. Paid options offer better exposure and reach.
- FreePressRelease.com
Good for small announcements. Easy submission process and decent search visibility.
Best Practices for Press Release Submission
To get the most from your submission, follow a few best practices:
- Timing matters. Submit your release midweek, ideally Tuesday or Wednesday morning.
- Target the right audience. Tailor your content for specific industries or regions.
- Stick to the format. Use the standard press release structure with headline, dateline, body, boilerplate, and contact info.
- Keep it factual. Don’t oversell or exaggerate. Focus on real updates and honest messaging.
- Proofread thoroughly. Typos and sloppy grammar reduce your credibility. Always double-check before submitting.
Common Mistakes to Avoid
Even a small mistake can ruin a press release. Here are a few to watch out for:
- Using salesy language. A press release is not an ad. Stay factual and clear.
- Skipping the contact section. Always include who to reach for more information.
- Sending too often. If you push out low-value updates every week, people stop paying attention.
- Stuffing keywords. Too many keywords make your content hard to read and may harm your SEO.
- Forgetting the news angle. Make sure your release has a clear purpose and news value.
Wrapping Up
In today’s competitive digital space, press release submission offers more than just media exposure it helps boost your SEO, build credibility, and attract the right audience. Whether you’re a growing business or just starting out, submitting well-written, optimized press releases can give you a steady stream of visibility.
Focus on writing with clarity, providing real value, and using platforms that align with your goals. The more consistent and strategic you are, the more likely you’ll see results from your efforts.
Frequently Asked Questions
Q1. What’s the ideal length for a press release?
Between 400 and 600 words. Long enough to give context, short enough to keep attention.
Q2. How often should I send a press release?
Only when you have something newsworthy. Once a month is reasonable for most small to mid-sized companies.
Q3. Does a press release guarantee media coverage?
No, but it increases your chances especially if the story is well-written and relevant.
Q4. Are free platforms worth using?
Yes, especially for smaller updates. Just don’t expect massive exposure without promotion.
Q5. Can I reuse parts of my press release for blog posts?
Absolutely. You can repurpose your release into articles, newsletters, or social media updates.
Also Read:
