You might know that digital marketing has taken over the industry in the past decade. We can assume that we will witness more new things with digital marketing because it’s changing every moment. In this article, we will cover 25 digital marketing trends you can’t ignore in 2021. Let’s find out.
Video Marketing
Video marketing has become one of the best marketing trends in 2021. Moreover, it could be a dominating trend for the next 5-10 years. If you are starting video marketing, make sure to create short videos.
Influencer Marketing
Just like video marketing, influencer marketing has become one of the most trending strategies in the last few years. Influencer marketing is very effective on platforms like YouTube, Instagram, and Facebook.
Visual Search
People love visually attractive things more. That’s why visual search could be a very interesting digital marketing trend in 2021. You can upload an image to get more specific search results.
Voice Search
Voice search is a lot easier than traditional search. In fact, it has become one of the most favorites strategies among digital marketers. If you haven’t applied this strategy yet, it’s time to explore more deeply.
Chatbots
The chatbot is an AI-based technology that can be helpful for every digital marketing company. In fact, many companies will implement chatbot technology in near future. Chatbots help your website visitors by providing instant messaging to chat in real-time.
Social Media Stories
Nearly every social media platform has added this feature. Social media stories could be a very effective trend in 2021, and in near future. You can promote your service and product through social media stories.
Social Media Marketing
As the social media industry is expanding every year, social media marketing is one of the best marketing trends in 2021. There are many social media platforms that can help you with growing your business.
Email Marketing
Email marketing is another effective digital marketing trend in 2021. This strategy can generate targeted leads. Plus, email marketing is very cost-efficient and could be very beneficial for your company.
Content Marketing
You should know that how helpful content marketing is for digital marketers. Well, you cannot do something online without content marketing and it will also dominate the industry for the next 10-15 years.
Long-form Content
The demand for long-form content has become a new content marketing trend in the industry. If you have a blog, creating long-form content could be very beneficial rather than short content.
Interactive Content
Interactive content is a quite new marketing trend. By interactive content, you can engage with more audiences through various things including polls, quizzes, and 360-degree videos. This strategy could generate more leads.
Funnel Marketing
If you have an e-commerce website or selling something from your website, funnel marketing could be an effective trend for your business. The demand for funnel marketing is expanding every year.
Conversational Marketing
Conversational marketing is a one-to-one real-time conversion between marketers and customers which is becoming a new trend in 2021. You can start conversational marketing on any social media platform.
Blockchain Technology
Blockchain technology is expanding, and we can expect a strong dominance in the near future. Just like other industries, blockchain technology is also being effective digital marketing industry. It will help you with data protection, pinpoint targeting, and tracking media buys.
Automation
Just like artificial intelligence, automation is another marketing trend in 2021 as many digital marketers are embracing it. There are many benefits of automation such as improving customer retention, identifying hot leads, and cutting costs.
Branding
Branding is something that every business needs, especially when it’s in the digital marketing industry. If you are ready to start branding in 2021, you need to focus on various factors including authority, trustworthiness, and expertise.
5G Technology
As the use of mobile devices is expanding every year, 5G technology could be one of the most essential trends in 2021. So, this technology will start a new era in the digital world.
Website Security
Website privacy is something that can be very essential for every website owner. To get more trusted visitors on your website, you have to ensure strong website security. So, they can feel safe.
Keyword Research
No matter if you are running a website or creating videos on a video-sharing platform, you always need to do keyword research. Plus, this strategy can give you long-term success in the digital world.
Artificial Intelligence
As you know, artificial intelligence is going to be a dominating marketing trend in the next few years. So, why not implement it to grow your business? It will be the heart of global business soon.
Featured Snippets
The featured snippet is introduced by Google and it’s ready to take over the trend in 2021. Featured snippets have made the search result more effective alongside voice search.
Automated Bidding in Google Ads
As paid ads are suffocating social media platforms, Google Ads could be a successful digital marketing trend in 2021. Make sure you are considering the Smart Bidding feature on Google Ads.
Local SEO
Search engine optimization is an essential strategy in the digital world. However, if you have a local business, you can use local SEO to get noticed more in search engines. It will give the more targeted customers.
Image SEO
Just like other SEO strategies, image SEO is very essential for ranking. In fact, it will be a valuable SEO trend this year. You can get more organic traffic by optimizing images for search engines.
Customer Segmentation
Customer segmentation is a method where you will group your targeted audience by their shopping habits and behaviors. Instead of big marketing campaigns, you can implement customer segmentation for a more targeted audience with small marketing campaigns.
Conclusion
Finally, you know the essential digital marketing trends in 2021. However, every business does not require all of these strategies. So, make sure you are choosing these strategies as per your business’s requirements. If you want to know more about this topic, make sure to start your research.
