Visual content always entices viewers at a glance. Social media promotion pages should have attractive images that make viewers stop scrolling. It is very easy to convey your message through images rather than writing a thousand words. So, a social media post with catchy content is a must for brand promotion. The visual content gives a lasting impression in the viewer’s mind. While you are making posts on social media like Facebook, Instagram, and YouTube, you must think about social media post size for better visibility and good response. The appropriate size of the image will optimize the entire content.
Why is Social Media Post Size Important?
Knowing the right social media post size will help you to generate potential leads in this era of digital transformation. Poor picture quality, blurry images, and improper size do not get the attention of the viewers. The different social media platforms have different sets of rules and guidelines for uploading images, and you have to follow the proper social media image posting criteria specifically the pixel, dimension, and category of images.
Social Media Image Posting Ideas
Images that you are uploading with content in social media should be optimized according to the platform. An attractive and engaging image with proper optimization will always help you to achieve a large number of viewers’ footfall on your website through social media platform. Here are some easy tricks and tips on social media Image size for you.
Facebook image size
Facebook has different image sizes for different categories of posts. You have to follow the distinct criteria of uploading photo for Meta Ads, general posts, profile photo, cover photo, and stories. The general post image has separate pixel size based on landscape, vertical or square format.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 196 x 196 |
| Cover photo | 1500 x 500 |
| General Post | 1080 x 566 (Landscape image) 1080 x 1339 (Vertical image) 1080 x1080 (square image) |
| Meta Ads | 1080 x 1080 |
Twitter image size
Twitter has specific guidelines for uploading image on its platform. Twitter is a wide platform with millions of active users, and you will get a large audience who will speak about your brand seeing your post. You must post image according to the specification to avoid ill-fitting display. In some cases, if you do not have the correct image size format, Twitter simply rejects the image before uploading.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 400×400 |
| Header photo | 1500×500 |
| In-Stream Post | 1280×720(Landscape image) 720x 1280 (Vertical image) 720 x720(square image) |
| Ads | 1080 x 1080 |
YouTube image Size
Users first get attracted to the thumbnail of YouTube video. So, a proper thumbnail image is important to engage the audience. Different thumbnail means you are indicating to users that this is new video content. However, YouTube also has specifications for thumbnail , banner, or profile picture image size.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 800×800 |
| Banner Image | 2560×1440 |
| Video thumbnail | 1280×720 |
| Podcast | 1280×1280 |
Instagram image size
Instagram image can be used as marketing materials and you can also use them for displaying in website galleries. We need to follow the specified image size for better visibility on Instagram. You have to maintain social media Image size on Instagram similar like others.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 320×320 |
| Carousel Photo | 1080×566(Landscape) 1080X1350 (Portrait) 1080X1080 (Sqaure) |
| Feed Image | 1080×566 (Landscape) 1080×1350 (Portrait) Square (1080×1080) |
| Stories | 1080×1920 |
TikTok image size
TikTok has achieved millions of active users within last few years and it is growing day by day. This platform also offers user the option of uploading profile images to market their brand infront of a large number of audience. Maintaining a cohesive style of thumbnail gives you a recognizable identity on this platform.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 200×200 |
| Carousel Photo | 1080×1920 |
| Video Image | 1080×1920 |
| Carousel Image | 1200×628 |
LinkedIn image size
LinkedIn is the largest professional network group and good driver of organic traffic to your website. You can connect with other industry leaders and employees over this platform and showcase your brand’s existence. Here is an outline for image size in LinkedIn account.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 400×400 |
| Profile Cover Image | 1584×396 |
| Blog Post Image | 1200×327 |
| Content Ads Image | 1200×627 |
Pinterest image size
Pinterest has the facility to register account by Facebook or Gmail, and it automatically pulls the profile picture from your account but you can upload different photo also if you want. You need to resize photo to give the best visibility.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 280×280 |
| Profile Cover Image | 800×450 |
| Pins Image | 1000×1500 |
| Shopping Ads Image | 1200×628 |
Snapchat image size
Snapchat is an excellent social media platform accessed through Android apps or iOS devices. It offers a unique multimedia messaging facility to share text, snaps and videos.
| Image Category | Size in Pixel (Approximate) |
| Profile Picture | 320×320 |
| Geofilter Image | 1080×1920 |
| Snapchat Ads Image | 2080×1920 |
So far we have discussed that we have to maintain specific social media poster sizes for different platforms according to their criteria to give our brand image better visibility to the audience. If the image is not uploaded within the specified limit, either it will be discarded or it will look like a cropped image. The attractive and bright image conveys the message to the viewers more accurately and it keeps a lasting impression in mind. Resize your social media image, upload it accurately and protect your brand image.
Frequently Asked Questions
What is the importance of image in social media post?
The common proverb is “a picture says a thousand words.” Giving a good quality picture conveys the information that lasts long in the viewer’s mind.
Why should I give the image within a specific size limit?
You should maintain proper image size for better visibility and to reach a large number of target audience. Good images always getthe attention of viewers.
What is the recommended aspect ratio of social media photo?
Generally, the aspect ratio should be 1:1 for square images, 4:5 for vertical images, and 9:16 for video thumbnails.
