Let’s say a client asks for SEO services. You agree because you do not want to lose them altogether. Extra money would be nice, too.
Now, let’s fast forward several months later. You are struggling to get backlinks and drive organic traffic to the client’s site. Your client is frustrated with the results and your employees are unhappy in doing the work that they do not specialize in. It is a recipe for disaster.
This happens to a lot of agencies nowadays. They offer SEO Services without knowing exactly how it works. So, they waste their time learning about SEO instead of focusing on their strengths.
Thankfully, there is a solution to this problem ‒ SEO resellers.
What Are SEO Resellers?
In a nutshell, an SEO reseller is an agency that specializes in SEO. It also white labels its services to other agencies like marketing, development, and design agencies.
Think of them as SEO experts who can create developed processes, delivering better search results on different verticals. Chances are, they also have formed strong relationships with editors, writers, and publishers to earn high-quality backlinks.
Apart from that, they also have a team of copywriters at their disposal to help you craft content.
But finding the right SEO reseller is crucial. Here are some things that you have to consider when hiring one:
1. Experience
One of the crucial aspects that will define your success in the online marketplace is the experience of the SEO reseller or agency that you work with.
Ideally, you should pick a person or a company that already has a considerable level and amount of experience, especially when dealing with clients in your field of specialization.
They should also know the dynamics between the local and international markets. Moreover, they should know your expectations, as well as deliver the results that you want.
2. Expertise
Before hiring an SEO reseller, look at their site first and check if they specialize in a specific industry, service, or location. They should be able to share with you what to expect with each service that they offer and even present you with case studies.
You can also look at their certifications and awards they won in the past, as this helps back up their expertise.
3. Reputation
A quality SEO agency will show you a history of their success, and the clients that they have helped to achieve results. They should also show you their credentials.
Chances are, their current and existing clients have a lot to say about them. That’s why it is important to know the reputation of that particular SEO reseller before working with them.
Request for contacts of their existing and past clients. You can also do your research online to know what other people are saying about them.
You can get this information from review websites, online resources, blog discussions, and forums by collecting feedback, comments, and grievances in terms of the services that they offer.
4. Efficiency
With the advancement of technology nowadays, and trends constantly shifting, every marketer and entrepreneur out there are on their toes figuring how they can outshine their competition.
The last thing that you want to happen is to hire an agency or person who will keep you on your toes for days (or weeks) forcing you to look for other alternatives, like hiring other service providers.
You want to work with someone who will provide you with a realistic timescale to complete a project or deadline, and will take your site on the top spot of the search results.
Apart from this, great optimization experts will provide you with details on how you can track your progress like how many clicks your webpage or website receives, for example.
5. Ethics And Integrity
Ethics and integrity are, perhaps, one of the most important things that you need to consider before hiring an SEO reseller or agency. It is a good idea to know more about the members of their SEO team’s individual backgrounds.
Keep in mind that a lot of SEO companies employ “black hat techniques” where they use doorway pages, invisible text, and spamming.
Although these strategies will provide you with quicker results, if Google and other search engines find out, your site will be penalized and it will never be on top of the search results. Not to mention that black hat results are nit long-term.
So, if you get caught, your site will drop in rankings altogether.
6. Transparency
A great SEO reseller will always share their SEO strategies with you. If they have plenty of examples to show you of their track record of success, then you know that you’re in the right place. However, don’t hesitate to ask for references as well.
Also, make sure that they’ll offer promises that they could keep. The best SEO firm will do its best to increase your chances of ranking high and boost your visibility on search engines.
7. Result-Driven Strategies
The reputation of the best SEO companies out there eventually comes down to how they deliver results. If you pay them good money, then you should also expect real results from them.
Generally, the best SEO Reseller Program should be able to provide you with:
- Enhanced brand awareness
- Increase in online visibility
- Increase in sales
- Provide you with a competitive edge over your competitors
- Help you create higher ROI, conversions, and sales
- Help you win over new leads, prospects, and customers.
- Provide long term results and deliver long term revenue
Final Thoughts
So there you have it. Remember that a reputable SEO reseller or firm will never do over-aggressive promotion and marketing. They hardly need that.
It’s because, over the years, they have to build a solid reputation with their clients. They excel in communicating with their clients and provide results that are required of them.
Remember that the money that you invest is your hard-earned money. It will market your business. So see to it that you spend it wisely by hiring the right people.
