Amazon SEO

Amazon product listing optimization can assist in garnering the limelight for your products which eventually increases sales. Furthermore, it amps up the chances that your products are seen everywhere on search engines to buyers when they search. It is also important to know that Amazon algorithms are different from that of search engines. This means Amazon listing optimization and ranking parameters differ from those of Google. But what exactly are they? This article unveils all the crucial aspects that you must consider while optimizing your product listings for Amazon. So make sure to read it until the end. What Is Amazon Listing Optimization? Amazon listing optimization refers to the process to upgrade product pages to bring improvements in the click-through rate, search visibility, and conversion rate. Each of these activities thus generates higher numbers of sales. How Exactly To Do Amazon Listing Optimization? Making your products rank higher on Amazon isn’t a walk in the park. The below-listed 11 practices can help you boost your product listing rank on the world’s #1 E-commerce platform: 1. Keyword Is The Key Keywords have a crucial role to play, whether we talk of general search engine optimization or Amazon product listing optimization. Picking the right keywords becomes the very first thing to do, as Amazon’s Algorithms won’t get your product listing rank if it doesn’t come across the imperative keywords. It’s worth mentioning here that long tail keywords tend to have higher chances of attracting an interested buyer and thus increase conversion rate. While going for keyword integration in your product copy for Amazon, only pick those keywords that buyers think of while searching for a particular product. Incorporate such keywords into the overall product page content, including (page title, product title, and product description) diligently so as to make your audience come across it naturally. We’ll talk about it in more detail further in this article. There are certain keyword research tools that specifically focus on collecting and providing insights on e-commerce-related or Amazon-Specific Keywords, such as Sonar. To pick out the relevant keywords keep the buyers’ intent in mind; for instance, a prospective buyer might want a product with some specifications and use such terms or keywords to locate a good suggestion. Also, take cues from the Amazon Autofill, which shows related keywords when you type in a search term in the search bar. Or else, invest in Amazon SEO services with a credible agency that could work out this for you. 2. Don’t Forget Backend Search Terms Overlooking backend search terms would be such a frightful mistake. In general, when a buyer enters a product’s name/search term in Amazon’s Search Box, oftentimes, they don’t enter the proper keyword or might enter misspelled words. Now since it won’t be very professional of a seller to integrate such terms with their product title or description, including them as backend search terms is the optimum choice as they would be invisibly placed on the product page. Also, this is an effective way to add related keywords to your product listing since you can’t stuff them into the listing. 3. An Appealing Product Description When buyers click on a product page, they must get all the relevant information. For instance, if it’s a laptop cooling pad that a buyer is looking for, the number of fans, height/angle adjustability, warranty, instructions, dimensions, color, and weight must be mentioned in the product description.     If it seems like a painstaking task to come up with an exquisite copy for your products, you can go for Amazon listing optimization services from a digital marketing agency wherein you’ll get professional handling of everything from account set-up to copywriting to SEO for Amazon. 4. Well-Optimized Product Title You must have searched for one or another product on Amazon or any other e-commerce platform. What did you use to type in the search box? You need to answer this question to assess a perfect title for your customers, and you’ll be able to create a product title that is optimized enough to catch the prospective buyer’s attention. A well-optimized product title is one that has a primary keyword integrated into it, with product specification (brand name, color, material) with a tint of creative insight. Not too long or too short, just precise and, of course, catchy. One noteworthy thing here is that while incorporating keywords in a search term or product title, maintain a well-thought-out structure. For instance, a prospective buyer will more likely search for ‘Designer Study Table For Adults’ rather than ‘Office Study Table Designer.’ Such small details can highly affect your product’s ranking. While creating a crisp title for your listing, it must be noted that it must get a wrap within around 60 characters. 5. Assign Adequate Product Category The Amazon Ranking of a product is directly correlated to its categorization. And not just the Primary Category but Sub-Category is also of utmost significance. Product categorization helps in distinguishing the products based on preferences. That’s why optimum categories and sub-categories must be allotted to them.  Any experienced Amazon seller will tell you that Amazon actually allots ranking (also regarded as Best Sellers Rank/BSR or Amazon Sales Rank) based on sub-categories. For instance, ‘Shoes’ is the Primary Category, whereas ‘Sports & Outdoor Shoes’ is the Sub-Category. Amazon also provides products with Search Filters so that buyers and sellers can categorize the search and product listing, respectively.  Carrying on with the example mentioned earlier of laptop cooling pads, a buyer might be looking for a particular brand, for instance, Zebronics, Cosmic Byte; or they might want it in a particular price bracket (low to high and vice-versa); or they need the one with 2 fans or 5 fans. 6. Convey Through Images It’s not at all a matter of argument that images are a crucial part of Amazon Product Listing. After all, the only way that a buyer will come across a product before actually buying it from an e-commerce platform is via looking at its