Gurleen Kaur, Author at Mindmingles

30 Real Money Earning Apps In India November 2023: Updated

30 Real Money Earning Apps In India (January 2024): Updated

Gurleen Kaur / November 11, 2022

UPDATED ON: 09/November/2023 Do you know which nation has given the most online gamers to the world? India, it is. And one of the biggest reasons is the rising count of real money earning games without investment in India. And not just gaming apps but there are real money earning apps in India that pay for easy-peasy tasks. Of course, Instagram Posts are attention-grabbing, and YouTube videos are enticing, but online gaming has become the new craze. No doubt its market is experiencing an upward shift with every passing year. Till date, over 65% of the total Indian population is engrossed in online gaming. So will you keep scrolling your phone’s screen, wondering how to make money online? Well, you need to know about money making apps and platforms. And most importantly, you need to know how to get started with online money making apps. Good news for you because we’re going to discuss 30 best money earning apps in India today. Benefits Of Real Money Earning Apps In India Without Investment Masses are turning towards money earning apps in India more than ever. But have you ever wondered why? To figure out this, look at the under-stated benefits of money making apps: (I) Flexibility Of Time The flexibility of time is the biggest advantage of playing money earning apps in India. One can play them whenever they are not occupied and use their free time to make money. (II) No Investment A plethora of apps in India provides chances to win cash rewards with meager or without any investment. You might be thinking, how come these apps earn revenues if they don’t charge anything? Good question. Well, continue reading, as we’ll discuss that later in this article. (III) Unlimited Chances To Win Whether we talk of real money earning games without investment in India or money earning apps in india for students, there are numerous chances to play and win and earn. Several apps host daily quizzes, and spin wheels are the two most wonderful ways to earn some cash. (IV) Straightforward Tasks Google Opinion Rewards, TagMango, and Roz Dhan are a few examples of real money earning apps in India that proffer endless trouble-free tasks to earn handy money. (V) User-Friendly Apps These apps are designed with an easy user interface so that accessing them becomes as easy as pie, and users can make the most of it. If you’re not fond of online gaming, there are a plethora of real money earning apps in India that pay for giving reviews, completing surveys, and completing surveys as well. It sounds cool, right? Then why wait? Let’s start. Real Money Earning Apps In India (January 2024) S. NO. APPS RATINGS OUT OF 5 01 Upstox 4.3 02 Sheroes 4.2 03 Dream 11 3.9 04 Userfeel 3.5 05 Shopify 3.2 06 Cointiply 4.3 07 Make Money (Mode Earn App) 4.2 08 mRewards 4.3 09 AttaPoll 4.2 10 Rupiyo 3.8 11 Pawn.apps 4.6 12 Frizza 4.1 Online apps offer plenty of ways to get a large chunk of change. The best part about real money making apps in India is that you don’t need to possess a specific degree or pursue a course to utilize them. Just a little know-how about the app, and you’re good to go. Below are 30 most used best money earning apps in India. 1. Upstox Upstox Launched In: 2021 Downloads: 10 Million+ Ratings: 4.4/5 Operational On: Android/iOS Required Android Version: 7.0 and up Think you can gauge the ins and outs of the stock market? Then you can give a shot to Upstox. It is a legit platform with a hub of users who invest in IPO, mutual funds, stocks, futures & options, etc. Not only do you enjoy the perk of a free Demat Account, but you can also stand a chance to win 200 INR if you refer it to someone. Download Now 2. Cointiply Cointiply Launched In: 2020 Downloads: 1 Million+ Ratings: 4.3/5 Operational On: Android/iOS Required Android Version: 5.0 and up If you’re looking for a new age real money earning app, Contiplay is here. The app provides rewards in the form of cryptocurrency. Bitcoins can be earned through games, participating in special events, paid surveys, etc. It is said that the app is pretty much better than many other apps, however, one might need to make in-app purchases. Download Now 3. Sheroes Sheroes Launched In: 2015 Downloads: 1 Million+ Ratings: 4.3/5 Operational On: Android/iOS Required Android Version: 7.0 and up Most times, homemakers or housewives wish to have a small task at hand that can bring in some earnings. But finding a legit platform is always challenging. Nevertheless, Sheroes is one of the real money earning apps in India that focuses on women’s financial empowerment regardless of their educational qualifications. Sheroes is a women-only platform that proffers numerous ways of earning. From Mandala art to recipes, one can make money from any skill one possesses. Women can take up and offer work-from-home opportunities to/from the community as well. Most importantly, the app can be accessed in multiple languages, including Hindi, Marathi, and Bangla, among others. So build your community and share your insights. Download Now 4. mRewards mRewards Launched In: 2022 Downloads: 5 Million+ Ratings: 4.3/5 Operational On: Android/iOS Required Android Version: 5.1 and up Want to earn: Free Paytm Cash Free Gift Cards/Vouchers Netflix Subscription Spotify Membership, etc.? Then mRewards is a great real money earning app for you. You can earn points by completing certain tasks and surveys, installing apps, and playing games. It is a great real money earning app in India which is trusted by millions of people. Download Now 5. Shopify Shopify Launched In: 2014 Downloads: 100K+ Ratings: 3.2/5 Operational On: Android/iOS Required Android Version: 5.0 and up You probably know that Shopify is one of the best money earning apps in India. Of course, you can make use of the platform to set up an online marketplace for your business. At

Digital Marketing

What Is Performance Marketing? How To Use It To Grow Your Business

Gurleen Kaur / October 21, 2022

A lot has changed since businesses started to sell their offerings online. With this shift, businesses got inclined towards several online advertising campaigns such as PPC, CPM, etc. Do these terms sound familiar to you? Well, then you’ll easily understand what is performance marketing. Performance marketing/advertising or performance-based marketing/advertising isn’t an out-of-the-blue concept in online marketing. In fact, it is exactly how everyday advertising bids are measured. Performance marketing differs from brand promotion as the former is concerned with short-term goals and supports the latter, which is done to make a brand’s image more notable and acknowledged among the masses. Let’s make it even simpler. Running ad campaigns is done day in and day out in the world of digital marketing. And, of course, to measure the performance of a campaign and see how effectively it works, it is imperative to know what is performance marketing. What Is Performance Marketing? Performance Marketing (or performance-based marketing) revolves around defining and tracking advertising metrics in internet marketing so that a business firm can make out how much it has invested in a campaign and what returns that particular campaign has generated. It helps in formulating plans for future ad campaigns. Performance marketing is often regarded as paid marketing. In contrast, the former is a much more diverse concept, and the latter is its part. In performance marketing, a business firm only pays if the objective of a campaign is met. For instance, if someone clicks through a link. We’ll talk about that later in detail. Why Is Performance Marketing Important? You might not know when the internet was launched. But you must remember that more than half of the global population is utilizing the internet today. So as a business owner, you can’t leave the platforms with abundant opportunities for brand promotion. Not to even mention that businesses have to well-manage their resources, especially financial ones. And performance based marketing is one such thing that will help you take a step forward in this direction. Undoubtedly, investment in online marketing is projected to be doubled in the coming four years. Now that you know what is performance marketing and how imperative it is, it’s the right time to talk about how does performance based marketing works. How Does Performance Based Marketing Work? To understand how does performance based marketing works, imagine that you’re standing near a bridge with a board in your hands. Now you cross the bridge and find a group of people. When you entered that zone, the people eyed the board in your hand, and a few started gathering in a queue. I know what you’ve been thinking so far- ‘what exactly was written on the board?’ Well, it read: ‘Here is the product/service you’ve been searching for, form a queue, I’ll tell you its benefits and price and discount, you can pay and have it’; some of you might have guessed it already. Good! The point is when we talk of performance marketing, we talk of online marketing wherein three parties are involved: Advertiser/Business Owner: Who has an offering/s (product/service). Audience: To whom the advertiser or business owner wants to sell the offering/s. Platform: Who acts as a bridge between the two. To make it more clear, assume that you run a gift shop and want to promote your business (so you’re an advertiser or business owner), and you invest in a Facebook Ads Campaign to promote your business to the people who use Facebook. Similarly, you can pick other platforms as well. This is exactly what happens in performance-based marketing. Think it’s all done here? Nevertheless, the important aspect of performance-based marketing is that it gets on the benchmarks of measurable outcomes. That means your paid marketing campaign would be considered a part of performance marketing only when the outcomes of the campaign are defined. And that calls for defining performance marketing metrics. Performance Marketing Metrics So far, we’ve been talking about what is performance marketing and how it works. An ad campaign comes under the umbrella of performance based marketing only if its potential outcomes can be measured. These outcomes are reckoned using some Metrics and Key Performance Indicators (KPIs). Below is the list of key performance marketing metrics: 1. Pay-Per-Click (PPC)/Cost-Per-Click (CPC) Also regarded as Pay-Per-Click (PPC), the CPC model ascertains the charge a business firm incurs as and when an individual clicks on a displayed ad. One can invest in PPC ads based on either a fixed charge per click (also regarded as a flat rate) or based on the highest and lowest biddings (manually or automatically with tools such as Google AdWords, Google AdSense, etc.). How Is The PPC/CPC Model Beneficial? It is typically used in varied digital marketing ad campaigns. In fact, over half of the netizens click on pay-per-click ads without even noticing it. PPC campaigns, thus, are an exquisite way to redirect more and more people to your website and/or web page. It has been found that a buyer is 50% more likely to make a purchase when they come across a paid ad, which indicates PPC rakes in qualified leads. Formula: CPC= Advertising Cost (in $)/Total Number Of Clicks on Ad It is calculated by dividing the total amount spent on the campaign by the total number of clicks generated through an ad. 2. Cost Per Mille (CPM) Cost Per Mille is interchangeably used as Cost Per Thousand (CPT) Impressions. This model charges a business firm for every thousand impressions (the number of times your ad appears in front of your audience). And thus, it is also known as Cost Per Impression (CPI). How Is The CPM Model Beneficial? The CPM model is used to run ads with the intent of boosting brand awareness. This model is widely used for E-Mail Marketing. It is also a great way to target an audience base in specific locations. Formula: CPM= [Total Ad Spend (in $)/Total number Of Impressions Generated] X1000 It is computed in two parts; firstly, we

Wondering How To Make Money On Instagram In 2022? Try These 9 Insta-Approved Ways

Social Media Marketing

Wondering How To Earn Money From Instagram In India & Abroad? Try These 9 Insta-Approved Ways

Gurleen Kaur / October 11, 2022

Over 1.1 billion people use Instagram today. And not just for staying updated or entertaining themselves, in fact, for making money. And one question must have crossed everybody’s mind at least for once- Can we earn money from Instagram? Well, the answer is YES! Because:- Over 90% of Instagram Users follow at least one brand on the platform. 2 out of 3 users actively engage with a brand via the platform. Instagram successfully competes with the top social media site- Facebook, when it comes to getting engagement for brands. Influencer Marketing is quite a trend these days. With the tremendous growth of social media, the count of influencers is going up every year. And what’s the typical favorite place of all the social media influencers? Of course- Instagram. But does Instagram pay influencers? Yes, Instagram pays influencers. In fact, not just those born with a silver spoon in their mouths but for typical influencers as well, Instagram is a great platform to earn a pretty nice chunk of change. Now a common question that arises in the mind of netizens is- how much does Instagram Influencers make? Can we earn money from Instagram just like most influencers? This further gets followed by certain other questions as well, like: When Does Instagram Start Paying You? Does Instagram Pay You For Followers? Does Instagram Pay For Views? Does Instagram Pay Money For Reels? How Much Does Instagram Pay For 1K Followers? How Much Instagram Pay For 10K Followers? How Much Does Instagram Pay For 1 Million Followers? How Much Instagram Pay For 1 Million Views? Well, this blog will unfold all these aspects for you. So make sure to give it a read! Why Look Up To Instagram For Earning Money? Instagram is one of the most popular social media platforms where the count of content creators is growing like anything. But what are the probable ways to earn on this platform, and how to get on that track? Let’s see that now. Often, Instagram Monetization gets swapped with selling products/services on Instagram. Though that is a way to earn money, Instagram monetization is a whole another story. Instagram Monetization revolves around the generation of revenue from the content, be it in the forms of reels, image posts, or videos. So you can ask that again- Does Instagram pay for views, followers, reels, etc.? And, of course, the answer is, ‘Yeah, it does.’ But all this money doesn’t come that easy, for that one has to get a huge follower base and must know how to engage them. It takes continual efforts to be a social media influencer. And that means looking past the number of followers. No doubt, the number of followers matters for monetizing Instagram content, but a social media influencer is someone who does have the ability to sway people to invest in a particular product or service. And if you think that is a cinch, let me tell you that is not the case. An influencer’s job is ultra-careful because they have to use the product/service and then share their reviews with the audience about how exactly it went for them, especially when there are over 40 Million people globally who regard themselves as social media influencers. Users tend to follow the influencers who they adore and trust. Thus, influencers experiment with different trends and bring up entertaining ways to keep their followers engaged while sharing valuable insights. That means influencers have to be up and ready to be available for their audience’s and interact with them. This continual effort makes it plausible for an influencer to get trusted by their audience. This, in turn, fetches deals from big brands for influencers. However, it has a lot more spices to add to it and a lot more that can’t really blend in that well with influencer marketing (more on that later). So be happy because if you want to know if Instagram pays for followers, then the answer is YES! After all, Meta, the developer of the 4th most popular social media site, has announced to invest 1 Billion USD incentives on creators by the end of this year so as to boost their enthusiasm. But money isn’t the only compensation Instagram Influencers get. Apart from monetary benefits, influencers also get free gifts, subscriptions, etc. Enough motivation, I guess, so let’s know how can we earn money from Instagram. 9 Ways To Make Money On Instagram Instagram is certainly an entertainment platform, but also it is no less than a hub of purchasers, as over 80% of the users on Instagram go after getting purchase suggestions on the platform. There are over 2 billion users already on the platform who’re actively engaging with brands and influencers. The platform is widely used by travel bloggers, food bloggers, and comedians, and of course, we can’t miss out on vloggers as well. Here are a few ways in which you can earn money from Instagram:- (i) Collaborate With Brands Brand Collaboration is an exquisite way to earn money on Instagram. According to research, 92% of users had made a product purchase on Instagram as and when they came across it. Over the top of it, half of Instagram Users visit a brand’s website after they see its Story. This makes brand collaboration a typical way to earn from Instagram, which all social media influencers swear by. By going for brand collaboration, influencers explain a product’s or service’s utility and encourage their audience/followers to give it a shot. In turn, the influencers get paid by the brand they are promoting. Sounds quite simple, right? But in reality, it is not that easy. A creator or business account is a must for anyone willing to earn income from Instagram. An influencer has to build trust and authority in the eyes of the followers, which isn’t as simple as pie in an era where 70% of total Instagram Accounts are of influencers. As an Instagram Influencer, you must give your followers a reason

SEO

Having Trouble Choosing The Right SEO Agency? Here Are 11 Aspects You Must Consider

Gurleen Kaur / September 12, 2022

Search Engine Optimization (SEO) is as imperative for a website as food for the human body. It is crystal clear that no website can withstand the competition of the online market without SEO which is the reason the count of firms looking for services from an SEO agency or hiring professional SEO experts is escalating day in and day out. When you’ll ask Google to present you with top SEO Agencies or best SEO Agencies, you’ll come across a plethora of never-ending lists, but it is up to you to do the research work and pick out the one that actually is well-suited for your business. That calls for evaluating whether the SEO Agency you’re joining hands with does or does not meet the set parameters and benchmarks. But what exactly are they? That is what this article talks about, so give it a read. Today, SEO has grown past the horizons of mere keyword integration and ranking. Now it takes into account every single aspect, including optimization of content, usability, text and voice searches, and user intent, among a plethora of other things. Now the main problem is which SEO firm to go with when the market is brimming with hundreds and thousands of service providers and every other agency claims to be the best. That, indeed, is no less than biting down a bullet. To know what to look for in an SEO Agency, scroll down a little….. Do You Really Need Preps Before Picking An SEO Agency? There is no doubt that SEO focuses on improving your site’s ranking on the search engine. But this game is not as easy as it may be perceived. After all, we’re talking about an industry that has a market cap of nearly $60 billion. The search engine’s algorithms keep evolving as the masters behind these search engines constantly strive to provide the users with relevant and useful, top-quality information. Just take Google’s Helpful Content Update, for example. Being used by over 92% of the global population, Google tops the list of best search engines and presently holds over 85% share in the industry. Back in time also, Google realized algorithm updates such as Google Panda and Google Penguin, to favor quality information and display it and penalize the ones falling short at it. That’s the reason why search engine optimization revolves around turning around the whole website in such a way that nothing is left behind in any of its three key aspects:-(a) On-Page SEO, (b) Off-Page SEO, and (c) Technical SEO. That’s why before entrusting an SEO Agency, you must ponder upon a few aspects because where the right pick can open a hub of opportunities for your business to grow in ‘n’ number of ways, the wrong one can make your website and business stand in deep water. How To Pick The Right SEO Agency For Your Business & What Mistakes To Avoid While Picking The Right SEO Agency? Know What You Want It isn’t an alienated fact that there are an uncountable number of SEO Agencies out there that are better in one thing or another. Since it’s going to be a major investment, you must consider the issues you want to get resolved. Decide well in advance upon whether you need SEO Services for a particular project or to optimize your site’s overall content with optimum keywords or increase the web traffic and rake in conversions from your local audience base, or establish your business’s social media presence or improve the site’s functionality for users’ ease. You might need a single service mentioned here or more or even all. These will help you pick a reliable alternative from the vast pool of SEO Service Providers and not unnecessarily burn your money. Don’t Fall For Unrealistic Commitments Get your website ranked on the 1st page of Google in 5 days! Sounds lucrative? But watch out because this can be nothing but a trap. Falling for unrealistic commitments and promises means burning your money for nothing and adversely affecting your website. SEO is a gradual process that shows the results over time depending upon the desired outcome that you’re looking for from a certain campaign. It isn’t something that can be done overnight or within a few days. If an SEO Agency promises to do so, your website would soon start to attract penalties and land in deep waters as most likely that would be a result of unethical practices such as Grey Hat SEO or Black Hat SEO which might even get your website blacklisted from the search engine. Search engines like Google are quite strict with their set guidelines which means a single unethical tactic can show your website a red flag for only God knows how long. So if you come across any such SEO Agency that highlights itself as a really quick game changer, that’s your cue to take a step back before you get trapped. Check Out Accreditations SEO isn’t something that can be done just at a mere gauge. It takes years of practice to be called a Certified SEO Agency. You must check the accreditations and certifications of the agency that you’re about to hire SEO Experts from or to whom you’re considering handing over your next SEO Project. Google Adwords, Google Analytics, Semrush Academy Certification, and Bing Ads Certification are a few among such top accolades. Get The Hang Of Your Budget Budgetary allocations differ for every company, in fact, for every company in the same niche. That’s why you must be aware of how much you can and wish to spend for a particular SEO Service and look for the agencies that can offer you the services within that budget. This will also save you time as you won’t get perplexed while comparing the quotations from different agencies. Though SEO doesn’t come cheap, there are agencies that don’t take a toll on your pocket and are open to providing services at reasonable prices. The average monthly

Youtube Advertising Services

Your Ultimate Guide On YouTube Video Advertising: Learn Everything From Metrics To Cost

Gurleen Kaur / September 5, 2022

The imperativeness of video marketing is not alienated today. And is there any platform better than YouTube for it? You would only understand it when you fully exploit the bright side of YouTube video advertising at the same time not violating its guidelines. Until then, get a glimpse of current data that will make you realize how big a hub of opportunities YouTube video advertising opens up for businesses and what you’ll miss if you don’t go for it. On a global level, YouTube stands at number 2 when it comes to most visited sites. Being the second platform to catch netizens’ attention after Google, it has over 2 billion monthly users who adore it actively. It has influenced the buying decision of over 66% of people, that too at a global level. Over 27 million people use YouTube daily. This platform is no less than a top-notch voice-based search engine as it supports 72+ language versions. It is available in over 80+ local versions. After the pandemic, the usage of YouTube video advertising has doubled by small and medium business enterprises. 3 Fruitful Benefits Of YouTube Video Advertising Though YouTube video advertising requires going the whole nine yards to keep up the online marketing game at a competitive edge, its bright side makes it all worthwhile. Google realized YouTube’s potential a long time back, which is the reason why it acquired YouTube in the first place. Here are three key benefits of advertising on YouTube: Boosts Presence & Customer Retention YouTube video advertising has a huge impact on people’s perspectives. With over half of the global user base, it is the top-notch search engine that provides people with optimum results. This, in turn, also creates a credible brand authority in the audience’s eyes. It’s like Google itself is linking back to your YouTube presence, thus forming a positive perception about your content quality and services/products. Elevates Your Reach Be it a concept-related video ad, a service-related video ad, or a product review video, there are people out there who are looking for genuine and reliable offerings on YouTube, and if you can provide them with that, it’s a win-win opportunity for both sides. YouTube liberates users to target a distinctive audience base based on gender, demographic, and interests. This can assist in getting the most out of your YouTube marketing strategy without leaving your money to burn. Increases Conversions Besides business promotion, YouTube video advertising can help you raise additional income. With a bundle of distinctive types of ad formats, YouTube opens a hub of opportunities for businesses to generate returns through advertising. These ads not only bring in additional potential prospects but also escalate conversions. Today people use YouTube to search about a product or its quality before buying it, and YouTube ads are a quintessential review garnering platform for them where they can get all of the information. Types Of YouTube Ads YouTube video advertising starts with the kind of YouTube ad that you pick for your campaign since these ads run on certain set goals/objectives that the businesses wish to rake in from them. These goals vary as per the type of ad you pick for your business. Also, every ad gets displayed in certain distinguished formats. Curiosity piling up? Let’s dive deeper to be well-versed with this….. 1. YouTube Skippable Ads As the name suggests, YouTube Skippable Ads can be skipped by the viewers after a certain time period; in this case, of course, we all know it is 5 seconds. Such ads are chargeable on Cost Per View (CPV) basis when your video gets a complete watch time of a minimum of 30 seconds (or complete watch time for videos shorter than 30 seconds). Also regarded as TrueView Ads, skippable ads can really do well for small and medium business enterprises as they ensure that you pay for only the audience who is actually looking up to a service/product similar to yours. The science behind this is quite simple; since a person doesn’t interact or even view a Skippable or TrueView Ad until they aren’t actually looking forward to a relevant service/product being promoted in it, which means you won’t get charged until the audience is actually into it. Plus to that, they aren’t time-bound since the user gets an option to view it on their own will after the first 5 seconds. If a viewer interacts with your video, you’ll be charged on a Cost Per Action (CPA) or Cost Per Mille (CPM- cost-per-thousand-impressions) basis. Talking of formats or places where Skippable YouTube video ads get displayed either prior to, meanwhile or, at the end of a video, it includes:- YouTube Watch Page (Simply put, it’s the page that opens up when a viewer clicks on a video to view it) App or Websites associated with Google Goal/s That Can Be Achieved With Skippable YouTube Video Ads Sales Leads Brand Awareness and Reach Website Traffic Product and Brand Consideration 2. YouTube Non-Skippable Ads YouTube Non-Skippable Ads or Pre-Roll In-Stream Ads are in-stream ads that don’t liberate the audiences to skip it. Such video ads have 15 seconds or less duration to play and should be invested in when the message given by or the purpose served by your ad drags until the end. For a business owner who is about to go for Non-Skippable YouTube Ads, it’s imperative to curb the audience base so as to not overspend because not all the viewers will actually bring in conversions to your business’ doorstep. One thing that isn’t contrasting between skippable and non-skippable YouTube ads is that both of them can be displayed prior to or in the middle, or at the end of a video. Integrating Call To Action (CTA) tabs to YouTube Non-Skippable Ads is an avant-garde technique for directing the audience to a landing page of your choice. Such ads are charged on the CPM cost model, which indicates that the charge gets applicable per thousand impressions. Though these

Social Media Marketing

14 Strategies For Social Media Marketing For Small Businesses That Will Work Like Magic

Gurleen Kaur / August 23, 2022

The digital age demands businesses to be digitally active, which revolves around being visible and engaging with prospective clients. And there is nothing better than social media marketing for this. Social media for small businesses is no less than a blessing. Not to mention, it is a social media platform where people go to discover your business after Google. Gone are the days when people used to scroll through social media just for entertainment or to connect with their known ones. Now, people look for brands and businesses on social media. In fact, they binge-watch social media platforms to discover options to make purchases. And this isn’t just a mere opinion; go through the below-stated facts and see it for yourself: Over time, the global user population actively engaging on social media has gone up and above 4 billion. On average, an individual spends around 3.5 hours on social media platforms every day. The percentage of global social media users is over 69% in the present times and is gauged to escalate further by two to three times. Over 55% of users are more inclined towards making a purchase from businesses they can find on social media. And, of course, your business has to maintain a presence on social media if you don’t want to stay behind in the digital competition. Today, we have an abundance of social media platforms where finding prospective clients is not a hefty task but only if utilized in an optimum way. Social media marketing strategies may be perceived as something that only big businesses or brands can go after, but no, that is not the case. In fact, social media for small businesses can fetch over-the-top results. Want to know how? Scroll down a little, and you’ll know….. How To Strategize Social Media Marketing For Small Businesses? Small businesses and startups can’t invest wherever they feel like due to the restricted availability of funds and other resources. In fact, many times, it becomes a biting a bullet kind of a task to handle the ins and outs of social media marketing as this road isn’t straight-cut. This implies building a smart strategy that can provide your business with the benefits of social media marketing. Not sure what it actually demands? Well, read further to know that. 1. Set Realistic Goals To get the benefits of both worlds from your strategy of social media marketing for small businesses, it is imperative to frame a realistic plan. And that demands setting the goals/objectives that you wish to draw out of the strategy. Setting goals gives direction and provides a baseline for your business. And believe it or not, no one can define your business goals the way you can because you know the actual picture of your business and understand all its ins and outs. So don’t delay it any further and enlist what output you exactly want to rake in if you invest in social media marketing. Now this calls for proper research using tools and analytics, as relying upon mere guesswork won’t be a smart choice here. Plus to that, if you won’t set benchmarks in advance, there is no way you can compare the before and after pictures and decide how to modify your investment allocation in social media for small business corporations and startups. If you’re in two minds about how it would be done, then you can hire dedicated resources for your business. Also, the goals that will be set out for social media for small business corporations and startups must be time-bounded, quantifiable, relevant, and of course, “realistic.” For instance, if you’re a newbie in the industry and have just started taking baby steps, you can’t expect a major escalation in your conversions overnight. Setting unrealistic goals will only hamper your peace, and you won’t be able to focus on what actually needs your attention. 2. Focus On Your Niche & Target Audience Businesses have to maintain a grip over what their target audience base is interested in. Especially in the case of startups and small-scale businesses, it becomes inevitable to plan in accordance with your niche and serve the target audience accordingly. Using social media for small business promotions liberates the companies to target a specified audience base and accordingly invest in social media campaigns. Platforms like Facebook, Instagram, and Twitter provide a plethora of options to craft a campaign specifically for an audience of a particular preference, demographic, and age. You need to create a buyer persona to get well-versed with your target audience. Simply put, a buyer persona helps you to acknowledge the common characteristics of a particular target audience, as getting to know each and every individual of your target audience base will happen when pigs fly. 3. Pick The Right Platforms It is crucial to pick the right platforms when formulating the strategy for social media for small business corporations. With scarce resources, it’s not a diligent choice to showcase your business over each and every platform. Rather only relevant platforms must be picked, which can actually diverge more ROI to your business’ door. If you’ve just stepped on the ladder of social media for small businesses, then rather than expunging out recklessly, proper allocation of the budget must be done towards 1 or 2 inevitable platforms, and then gradually, you must diversify the strategy of social media marketing for small businesses and startups. 4. Say No To Only Selling, Engage With Your Audience Marking your business’ presence over social media doesn’t just revolve around promoting your brand name alone. Though it is a major goal, you must learn to engage with the audience and share insights and knowledge. On a basic note, you must provide them with a reason to be bound to you for good at the end of the day. There is a reason why most startups and small businesses today take up Social Media Marketing (SMM) and Social Media Optimization (SMO) services. When it comes to engaging the

SEO

What To Look For In Real Estate SEO Services? A Complete Walkthrough For Realtors

Gurleen Kaur / July 18, 2022

Just like a real estate agency highlights the quintessential picks of homes for their clientele, SEO does highlight the service providers on the Search Engines Results Page (SERP). Real estate SEO services ensure that your site does rank on SERP when a user is looking around for real estate services in a particular location. In present times, when competition is so cut-throat, overlooking the indispensability of SEO can make your business stand in deep waters. When it comes to searching for a house property or real estate broker/agent, over 42% of people turn their faces towards the internet. That’s why real estate SEO services become inescapable for realtors. Whether you’re an old-established real estate enterprise or a newbie in this sector, real estate SEO services can do wonders for you. How? Well, give this article a read to know it for yourself. In the past decade, online searches for real estate services have upturned by more than 500%. This indicates an enormous behaviour shift in people’s way of approaching real estate agents/dealers. Over 92% of people opt for Google while searching for real estate services that give realtors major SEO goals. That’s why skipping on real estate SEO services isn’t a smart choice. Why Do You Need To Invest In Real Estate SEO Services? Searching for a home for your client that fits bit by bit to their definition of perfect or coming across a suitable client for an on-sale property is no piece of cake. And, who knows it better than a real estate service provider, right? The same goes for the person who is either looking for a property or is trying to put their accommodation on sale or rent. Then, that person searches for a real estate agency or service provider who can make him/her sail through this without many hefts. And, if your website is optimally optimized, then bingo! There is a chance that the person picks you for their dealing, and that’s exactly what you needed to achieve in the first place. Search engines follow a certain set of rules that come under the blanket of ‘algorithms.’ Now understanding search engine algorithms isn’t a duck soup in the first place. Bing, Google, Firefox, etc., follow complex and multiplex algorithms when they rank websites or pages. Since most users don’t look beyond the first or second page of the SERP, it becomes important to rank higher. Also, these algorithms keep on evolving with time which is the reason that keeping up with them is a biting a bullet kind of task. That’s why most realtors opt for real estate SEO services. Going for real estate SEO services ensures the formulation of strategy with a professional and experienced approach which cuts down the hurdles and ensures that everything goes without a hitch. Benefits Of Real Estate SEO Services As a real estate enterprise or agent who is striving to amp up its SEO game, being listed on Google and having a website in place are the foremost steps that you have to take. Increases Your Business Visibility: Today, more and more firms are trying to be visibly listed on the first page of a search engine. Even if it demands them to go the whole nine yards, they do so. And this is implausible without SEO. Search engine optimization is the only go-to-option for businesses to get displayed over the shelf of online searches. Take Your Business Ahead In The Race: It’s not just you who is trying your fingers to bones to get superior rankings on search engines. This makes it indispensable to imply the best SEO techniques that can actually provide real estate businesses with long-term benefits. Best Way To Get Organic Traffic: Increased website traffic, that too, without spending on paid ads, sounds just fantastic. And SEO can do it for your business. Recent trends in the real estate industry show that 65% of the house buyers and sellers that have approached the brokers found them without coming across a paid ad. Boost Your Local Branding Strategy: As for a real estate agency, targeting local audiences has to be your major goal. Local SEO can help you with this. At the same time, it also saves your money from burning on ads outside your geographical area. Local SEO Is Must For Real Estate Agencies/Service Providers As a real estate service provider or agency, do you think it’s a smart choice to target a wide base of audience globally? Don’t you think it would be more optimum to go for the nearby audience if you’re not a tycoon in this industry? After all, no name gets established in one day, right? That’s why Local SEO has full to bursting opportunities for real estate service providers/agencies to be highly visible and should be the core of real estate SEO services. Techniques such as getting a Google Business Profile listing are imperative when you go for real estate SEO services. When your business is listed in Google Local Pack, people will come across it just as they search for related services first. When a person looks for a real estate agent or a service provider, their search is compiled in an area of close proximity to their location, which is another reason that services like Google Maps are also an avant-garde method to be enlisted on SERP. Also, where paid ads are also effective in driving sales, organic search results garner more desired rankings. Advertising campaigns can oft-times result in investing huge amounts in real estate SEO services. Thus, while one shouldn’t entirely live off it, utilization of local real estate SEO services can’t be left out. Below, we’ll discuss key aspects that have to be included in the checklist while opting for real estate SEO services. Tips To Optimize SEO For Real Estate Agency/Service Providers Perceiving real estate SEO services as merely a game of adding phrases or keywords is a blunder. In fact, SEO goes much deeper than what it is thought of. Below

Local Seo

Here’s What You Need To Know About Local SEO Marketing For Dentists

Gurleen Kaur / June 27, 2022

Marketing has taken the routes of the digital road not just for e-commerce websites but for brick-and-mortar businesses as well. This shift has impacted dental clinics as well. Talking of SEO marketing for dentists, what strikes the mind first is that global rankings are a matter of concern for renowned clinics with branches nationally or internationally, whereas, for those which got established not so long ago, the key is- Local SEO. If you’re pondering upon what aspects to look upon while going for local SEO for dentists, this article will assist you in laying down the footsteps. No doubt, preserving a healthy smile on the patient’s face is the utmost focus of dentists. But you would only be able to do so if they have a clue about the existence of your clinic, and that’s where SEO marketing for dentists comes into play. It’s not as easy as pie to stand out in this race of search engine optimization for dentists in the present time. Nonetheless, opting for dental SEO services can upturn your revenue by making the masses aware of your clinic. In the current competitive scenario, dentists don’t just need to maintain a firm grip over their tools, but they also have to surpass the horizons of staying in a single place via online marketing and firmly sail across the digital crowd so as to rank among the top dental websites. And your only hope for this is sailing in the boat of search engine optimization for dentists. Search Engine Optimization For Dentists Irrespective of the nature of business, whether we talk of a long-established corporation or a newly-opened one, SEO is an imperative element of digital marketing today. Especially when it comes to an area where faith is the driving force, like dental services, overlooking the importance of SEO marketing for dentists can make one stand in deep waters. This is so because every other dental firm is leveling itself up by integrating search engine optimization techniques. And only if you would give a thought to it from a patient’s perspective would you understand how indispensable it is to be one among the top-ranking search results. Gone are the days when patients used to discover dentists in the yellow pages. Today people go in search of them over the internet, which means you’ve to be considerate about SEO marketing for dentists. As for a dental firm, SEO has the 2 major understated plus points: Escalates Brand Awareness: Search engine optimization will foster your business’s online presence before those who are looking around for a tooth doctor, which is a major path to drive them to your business’s door. Capture A Wider Market Base: Ploughing in more quality leads without any paid advertisements is at the heart of every business. This is exactly what the techniques of SEO marketing for dentists do, and it is referred to as ‘organic growth.’ When it comes to digital marketing, dental services don’t stand aloof from other industrial sectors. Just like a plethora of sectors, the healthcare sector also has to be in parity with SEO norms. To be able to outshine competitors in the heavy digital traffic, you need to be ahead of the pack in SEO for dentists. The techniques of SEO marketing for dentists, when deployed on your website, can fetch exquisite results for your business. Also, it must be noted that the percentage of masses that tend to refer to the second page or beyond on the Search Engine’s Results Page (SERP) while searching for dental services is quite less. That’s the reason the major focus has to be designated on local SEO for dentists. Local SEO For Dentists Local SEO tactics will not only drive in more revenue but also cut downs on the excessive budgetary allotments towards paid advertising campaigns. How? Quite obviously, a major part of your clientele as a dentist would be attracted from the nearby area, which indicates that attempts must be made towards establishing your clinic’s name among the local audience because, as a matter of fact, they would be of more relevance to you. Being used by more than 90% of the netizens, Google is the very first option to hit the horizons of minds whenever we wish to search for anything over the internet. Technical advancements like Google Maps and Locations have made it just a matter of mere typing ‘dentist near me’ or ‘dentist in (specific location)’ in Google’s search box to track down medical centers like dental clinics. This calls for establishing a baseline for strategizing local SEO for dentists. Scroll down a little to learn about that….. Tips For Strategizing & Optimizing Local SEO For Dentists Strategizing an SEO plan as per your business needs isn’t a child’s play, let alone optimizing it. Here are some tips and tactics that SEO professionals swear by: 1. Introduce Your Business To Google Business Profile The first and foremost step to being ahead of your competitors is to enlist your business on Google Business Profile (previously referred to as Google My Business). Enlisting your business on Google Business Profile (GBP) is an optimum way to acknowledge your business’s online presence. GBP enlisting has piled up the chances of lead conversion for a plethora of businesses by 50%, irrespective of the fact whether they had a website or not. Isn’t it just amazing? Having your dental business listed on GBP is an over-the-top start to local SEO for dentists as it would not just highlight your presence online but will also fetch more quality leads. It’s the place from where the potential approaches would find the basic details of your business, for instance, timings, location, products and/or services, etc. Being employed in the medical line, including sanitization details, must not skip off your mind. It would also hint toward a more careful and professional approach from your side. It’s noteworthy that these details have to be examined and updated frequently so as to be certain that they aren’t modified (yes,

Online Business

How Much Does Pinterest Advertising Cost?

Gurleen Kaur / June 21, 2022

Pinterest has surpassed the horizons of being such a platform that was considered just good enough for the typical design inspiration. In fact, it has evolved so eminently that now it has the exceptional powers to drive traffic and leads for your business. Well, what else does a business need? A plethora of business corporations put this platform in use to share about their product or services via Pinterest advertising, and it is gaining momentum day in and day out. This calls for doing the maths regarding Pinterest advertising cost so as to analyze how much share of the budget would be allocated towards Pinterest advertising campaign and how enormous ROI (Return On Investment) can it generate. Though Pinterest is not as renowned for social media marketing as other platforms, namely, Facebook, Instagram, and Twitter, it has extravagant potential to help your business grow. The Pinterest community has expanded enormously by now, and here are a few reasons why you must consider giving Pinterest ads a shot: Pinterest has 400 million-plus users, to be more precise, “active users.” People reach to Pinterest to favour ads which is why this platform stands apart from other social media platforms when it comes to advertising. Pinterest is bliss for the women-centric niche, the reason being that over 70% of the user community on this platform is female. With over 80% of the shoppers, the platform is a hub of purchasers. Small-sized as well as medium-sized business enterprises are at the leverage of getting unbiased traffic and response on Pinterest because this platform is unswayed by the long-established brand names. Also, Pinterest advertising cost surpasses the level of justification with its results. As per India Times, the revenue of Pinterest for last year’s end-quarter (December end) piled up by 20%. Wait! It’s not the wrap-up of grounds that showcase how imperative Pinterest advertising is. Bright Side Of Pinterest Advertising Pinterest is quite an under–rated platform when it comes to social media marketing. But if utilized in an optimum way, it has exceptionally remarkable outcomes. The facts mentioned in the above paragraph are suffice to highlight the importance of going for Pinterest advertising, yet here are the benefits that make it a must-go-for option. Diversified Ads: When it comes to the range of ad types, Pinterest is second to none. The platform is profuse of up-to-the-minute promotional pin ideas that can engage potential clients in your products or services. Scroll down a little to have much broader insights….. Full Of Opportunities For Small Brands: Pinterest is such a platform that doesn’t just focus on garnering the limelight for big players in any industry. In fact, much contrastingly, the visitors on this platform go searching for products or services from random brands showcased on the Pinterest advertising shelf as pins. Long-term Growth: Pinterest ads don’t do away with fly-by-night kind of outcomes. In fact, Pinterest advertising comes up with exceptionally rewarding outgrowth. Cuts Down The Hefts OF Managing Daily Ad Budget: Thanks to Pinterest’s automatic bidding feature, which takes away the hassles of keeping up with the budgetary allotment needs of Pinterest ads day in day out. The feature works in accordance with the demographics, target audience, and niche your products or services come under and has reportedly delivered results exceeding expectations. We’ll discuss that in detail further in this article. Increases The Click-Through Rate (CTR) Of Your Website: Pinterest ads can garner much limelight for your website because investing in promoted pins means you can direct the pinners or visitors to a specific web page or landing page. CTR helps in determining:- how well you’re reaching out to your audience what your audience is actually looking for how effectively you are managing the interests of your audience The above-listed three questions are of utmost importance when we consider the relevancy of our products/services and our audience’s interest. Also, with more effective management of Pinterest bids (we’ll talk about it later in this article), you can witness a quite significant improvement in your website’s CTR, which in turn, will certainly escalate your business’s ROI. How To Evaluate Pinterest Advertising Cost? Pinterest advertising cost evaluation process follows a bidding approach that takes a plethora of factors into consideration which has been discussed further in this article. Also, to get started with Pinterest advertising costs, it’s inevitable to be familiar with a few terms that you’ll come across: CPM: CPM is an abbreviation for Cost-Per-Mille, which means reckoning the cost per thousand impressions. CPE: Cost-Per-Engagement is derived when you run Pinterest ads for boosting a pin’s engagement. CPC: Cost-Per-Click, i.e., the charge will be accumulated as and when a customer clicks on your ad. Pinterest Ads Bidding: Custom Bids V/S Automatic Bids Bidding is not an alienated term when we talk of ad campaigns. In fact, it has to be estimated whilst working out budget allocation for ad campaigns for a plethora of social media platforms. Pinterest advertising cost is also ascertained with a bidding mechanism. Pinterest Ads Manager is your go-to place from where you can handle the bids and placements for Pinterest ads. Basically, bidding for Pinterest ads can be done in two ways. You can either allot a budget for daily Pinterest ad campaigns yourself, which means you’re going for ‘customized bidding.’ Or else, you can also leave it up to Pinterest to regulate the daily budget for your ad campaigns ‘automatically.’ It’s been reported by several business corporations that the shift to the automated bidding control system for Pinterest ads management made their advertising costs on this platform dwindle to a drastic level, whereas the fruits that they reaped in the form of increased website traffic, more engagement or strengthening brand awareness were worth multiple times investment in the same. And, without any doubt, that has been the case. As per social media today, by adopting the automated bidding control system for Pinterest ads, users have fetched more than 30% CTR as compared to the custom or manual bids method with the equivalent

Digital Marketing

Is Your SEO Digital Marketing Approach Good Enough To Work With Google Algorithms?

Gurleen Kaur / February 9, 2022

We live in a digital era where global presence matters a lot. It’s not just necessary, but also compulsorily adaptive to stand out in the market. And, what it demands is- “digital SEO.” So in this article, we’ll cover every essential detail for you which can help you strengthen your business’s digital presence. Google is the most used search engine globally. More than 90% of the users search their queries on Google. This platform has not just saved a name in the list of ‘top 10 search engines’ but is also the most sought platform for business listings. The platform’s Artificial Intelligence (A.I.) system makes use of complex algorithms to analyze and index results for users. It is important to deduce the functioning of the search engine so as to know what you’re dealing with. This article has covered major algorithms of Google and its possible consequences that have an impact on your website’s ranking. Give this article a read to not miss out on the technicalities of digital SEO. SEO Digital Marketing Search Engine Optimization (SEO) is a technique to get your website or webpage indexed and rank higher on the Search Engine Results Page (SERPs) and make it more visible because your business will grow only if people get to know about it. Search engines like Google, Yahoo, Bing, Baidu, Ask.com, etc., use complex algorithms in order to provide the most relevant results to a user’s query. These algorithms keep on updating so quickly that if you miss out on upgrading your techniques, you lose the game. It makes it essential to grasp the search engine’s working system to utilize it to its full potential. The Working Of Search Engine Optimization (SEO)- Decoded Getting your website rank successfully on a search engine isn’t a walk of roses. It is a complicated task that requires you to get your foot right on the parameters of the search engine’s algorithms. This is why you need to be aware of the way these dynamic algorithms of search engines operate. When we talk about the functioning of search engines, there are three basic tasks that it performs to put together everything to deliver the best results to the user’s query: crawling, indexing, and ranking. Crawling: This is the first and foremost step that a search engine takes towards your website. The search engine sends its robots, also known as bots or crawlers or spiders, to your website, which checks the quality and relevance of the content and its linking. There is a reason they are called spiders. This is so because these bots act as a spider does. The only difference is an actual spider catches its prey, whereas the search engine’s spider catches the relevance of the links and content of a website. Indexing: In this process, the search engine stores the crawled data in its database. Think of how you store notes of a particular topic in one place so that it would be easy to pick out from them as and when needed. Indexing is just like that. If the search engine has not found the data useful and relevant while crawling or if a page couldn’t get crawled at all due to any reason, it won’t be indexed by any chance, which means your webpage or website is totally out of the race. Ranking: Now, this is the final step where a search engine analyzes and positions the data on the Search Engine Results Page (SERPs) per the user’s query. The ranking goes from the most relevant results (placed or positioned on the top) to the least relevant results. Major Techniques Of Search Engine Optimization (SEO) There are certain sets of practices under the new age digital SEO that can be broadly categorized into three groups: On-Page SEO, Off-Page SEO, and Technical SEO. All these techniques are highly differentiated in several aspects yet interdependent. It won’t be wrong to say that all three techniques go hand-in-hand to make an SEO strategy effective. Continue reading to understand the most integral part of the SEO digital marketing approach. ON-PAGE SEO: On-Page SEO techniques work on the content of your webpage or website. It considers the quality and distinctiveness of the website content, which makes the content unique together with the efficient placement of keywords, not just in the visible content, but also in the meta-tags, titles, URLs, and anchor text. This is done to make it easy for search engines to crawl the website or webpage. It is worth mentioning that ‘image alt tags’ also play a crucial role in optimizing the content. This is so because search engines do not read images; they crawl relevant content. Understand it this way, what if you come across something written in a language that is alien to you? Obviously, you need to get it translated into a language you are familiar with. Similarly, search engine algorithms understand the content by considering a number of factors and translating it so that search engines can analyze it to pick out the most relevant answers to the user’s query. Google Panda Algorithm And Its Effect On Your SEO Digital Marketing Technique Google Panda is one such major update in the history of theGoogle Algorithm, which contracts the presence of the least relevant, duplicate, and non-authoritative websites or web pages. This was done to deliver the most relevant, qualitative, and authentic results to the user’s query. The ranking of websites that do not stand up to Panda’s set criteria is negatively affected. It’ll not only result in a lower website ranking, but your website will also pass away from the sight of potential customers. OFF-PAGE SEO: Any activity done on any other website rather than yours to achieve a higher rank for your website on a SERP is an off-page activity. Link building is a major area that gets worked upon in this particular technique, but it is not limited to it. Off-page SEO digital marketing technique comprises other activities such as forum submission, blog

Author name: Gurleen Kaur